Toll Brothers Opens New Collections and Model Homes at Santa Rita Ranch in Liberty Hill, Texas
Rhea-AI Summary
Toll Brothers (NYSE:TOL) opened three new home collections—Maravilla, Sierra and Tesoro—and three model homes in the Eldorado village at Santa Rita Ranch in Liberty Hill, Texas, on March 18, 2026. Homes range from ~2,248 to over 4,700 sq ft with 3–6 bedrooms; pricing starts in the low $500,000s.
The community offers resort-style amenities, a design studio for personalization, and location benefits including access to Highway 29 and Liberty Hill ISD.
Positive
- Pricing starts in the low $500,000s
- Home sizes approximately 2,248 to over 4,700 sq ft
- Model homes open at 131, 132 and 136 Modello Way
- Resort-style amenities including six pools, fitness center, trails
Negative
- None.
News Market Reaction – TOL
On the day this news was published, TOL declined 3.24%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
TOL slipped 0.46% while key peers were mixed: NVR -0.06%, PHM -0.39%, DHI -0.40%, LEN +0.55%, TMHC -0.36%, suggesting largely stock-specific trading rather than a unified sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 13 | New designs launched | Positive | -1.0% | Introduced two new luxury townhome designs at Cross Kirkland Towns. |
| Mar 13 | Model homes sale | Positive | -1.0% | Announced final chance to buy three decorated model homes in California. |
| Mar 12 | Final sales phase | Positive | -3.6% | Highlighted final opportunity to purchase remaining Lakemont homes in Massachusetts. |
| Mar 12 | Community opening | Positive | -3.6% | Opened Summit Estates gated luxury community in El Dorado Hills, California. |
| Mar 12 | Community opening | Positive | -3.6% | Opened Vintage Grove 46‑home luxury community in Fuquay‑Varina, North Carolina. |
Recent community launch and sales opportunity press releases have coincided with negative next‑day price reactions, indicating a pattern of weak stock responses to similar growth announcements.
Over the past week, Toll Brothers has issued multiple announcements highlighting geographic expansion and high-end community activity. On Mar 12–13, the company opened or advanced projects in Massachusetts, California, North Carolina, and Washington, with pricing often in the $900,000+ to multi‑million range. Despite the inherently positive tone of these growth and sales updates, shares moved lower after each release. Today’s Santa Rita Ranch expansion in Texas fits this pattern of ongoing community growth accompanied by muted-to-negative stock reactions.
Market Pulse Summary
This announcement adds another luxury community initiative to Toll Brothers’ recent string of openings and new designs, expanding its presence in the Austin-area market. The Santa Rita Ranch collections emphasize larger floor plans, premium amenities, and higher-end pricing. Historically, similar community and product launches have not produced strong positive price reactions on their own. Investors may focus on how these projects feed into future orders, deliveries, and backlog metrics reported in periodic filings.
AI-generated analysis. Not financial advice.
Three new home collections and model homes now available in the award-winning Santa Rita Ranch master plan
LIBERTY HILL, Texas, March 18, 2026 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation’s leading builder of luxury homes, is now offering three new home collections within the Eldorado village of the award-winning Santa Rita Ranch master-planned community near Austin, Texas. Additionally, three stunning new model homes are now open for tours at 131 Modello Way, 132 Modello Way, and 136 Modello Way in Liberty Hill.
The three new collections at Santa Rita Ranch – Eldorado provide a variety of luxury home designs with thoughtful layouts, exquisite architectural styles, and personalization options. Homes in the Maravilla, Sierra, and Tesoro collections range from approximately 2,248 to over 4,700 square feet, with 3 to 6 bedrooms, 2.5 to 6.5 bathrooms, and 2- to 3-car garages. The homes are situated on 50-, 60-, and 70-foot-wide home sites offering some of the most scenic and desirable Hill Country views within Santa Rita Ranch. Pricing in the Eldorado village starts from the low
Toll Brothers customers will experience one-stop shopping at the Toll Brothers Design Studio. The state-of-the-art Design Studio allows home shoppers to choose from a wide array of selections to personalize their dream home with the assistance of Toll Brothers professional Design Consultants.
"Santa Rita Ranch continues to be one of the most sought-after master-planned communities in the area, and these new collections and model homes exemplify the luxury and lifestyle Toll Brothers is known for," said Brandon Cooper, Division President of Toll Brothers in Austin. "We are thrilled to offer home shoppers the opportunity to explore these new designs and experience the exceptional amenities and lifestyle this award-winning community has to offer."
Santa Rita Ranch is renowned for its resort-style amenities and vibrant lifestyle. Residents enjoy access to six resort-style pools, splash pads, water slides, a fitness and wellness center, parks, trails, and a full-time "Director of Fun" who organizes engaging activities and events. The community is located within the highly rated Liberty Hill Independent School District, making it an ideal choice for families. Conveniently situated near Highway 29 and Ronald Regan Boulevard, Santa Rita Ranch offers easy access to employment centers, shopping, dining, and recreation in the greater Austin area.
For more information about Toll Brothers homes in the Santa Rita Ranch master plan, visit TollBrothersatSantaRitaRanch.com or call 833-405-8655.
About Toll Brothers
Toll Brothers, Inc., a Fortune 500 Company, is the nation’s leading builder of luxury homes. The Company was founded in 1967 and became a public company in 1986 with common stock listed on the New York Stock Exchange under the symbol “TOL.” Toll Brothers builds new homes and communities in over 60 markets across the United States, serving first-time, move-up, active-adult, and second-home buyers. The Company also operates its own architectural, engineering, mortgage, title, land development, smart home technology, landscape, and building components manufacturing businesses.
Toll Brothers was named the #1 Most Admired Home Builder in Fortune magazine’s 2026 list of the World’s Most Admired Companies®, the ninth year the Company has achieved this honor. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com.
From Fortune, ©2026 Fortune Media IP Limited. All rights reserved. Used under license.
Contact: Andrea Meck | Toll Brothers, Senior Director, Public Relations & Social Media | 215-938-8169 | ameck@tollbrothers.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/45ad7045-9065-443f-80fb-4bbedc94f5dc
https://www.globenewswire.com/NewsRoom/AttachmentNg/7e19e9a0-5be2-419a-8b43-de3d28c0c02f
Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)
FAQ
What new home collections did Toll Brothers (TOL) open at Santa Rita Ranch on March 18, 2026?
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How much do new Toll Brothers homes at Santa Rita Ranch (TOL) cost and what value do they offer?
Where are the new Toll Brothers model homes located at Santa Rita Ranch and can buyers tour them?
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