Stoker’s Introduces Stoker’s Proud: A New Value Driven Dip Built on American Craftsmanship

Stoker’s (TPB) launched Stoker’s Proud on Feb 16, 2026, a value-focused sub-brand offering 100% American-grown tobacco and US manufacturing.

Rhea-AI Summary

Stoker’s (TPB) launched Stoker’s Proud on Feb 16, 2026, a value-focused sub-brand offering 100% American-grown tobacco and US manufacturing.

Available in 1.2-ounce cans in Long Cut Straight and Long Cut Wintergreen, the line targets price-conscious consumers while preserving Stoker’s flagship positioning.

Argus Publication session

+0.65% session move Open Argus

Details

News Market Reaction – TPB

In the trading session that priced this news, TPB gained 0.65%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement expands Stoker’s with Stoker’s Proud, a value-focused, 100% American-grown smokele...

Analysis

This announcement expands Stoker’s with Stoker’s Proud, a value-focused, 100% American-grown smokeless tobacco line in 1.2-ounce cans and two long cut styles. It follows prior Stoker’s format innovation and strong TPB fundamentals, including Q3 2025 net sales of $119.0M and rapid Modern Oral growth. Investors may watch distribution breadth, consumer adoption within value segments, and how this sub-brand complements existing offerings without diluting core brand positioning.

Key Figures

Can size: 1.2-ounce American-made history: more than 85 years Product styles: 2 styles +5 more

Can size

1.2-ounce

Stoker’s Proud and other Stoker’s can format

American-made history

more than 85 years

Stoker’s 100% American-made smokeless tobacco heritage

Product styles

2 styles

Stoker’s Proud launch: Long Cut Straight and Long Cut Wintergreen

Q3 2025 Net Sales

$119.0M

Consolidated net sales, up 31.2% YoY

Modern Oral Sales

$36.7M

Q3 2025, up 627.6% YoY, 30.8% of total sales

Q3 2025 Adjusted EBITDA

$31.3M

Adjusted EBITDA, +17.2% YoY

Dividend per share

$0.075

Regular quarterly cash dividend declared Nov 5, 2025

Current share price

$131.77

Price on context date, 1.2% below 52-week high

Historical Context

5 past events · Latest: Nov 05

5 events

1. Nov 05

   Dividend declaration

   24h Move

   +6.3%

   Regular quarterly cash dividend of $0.075 per common share announced.

2. Nov 05

   Earnings results

   24h Move

   +6.3%

   Q3 2025 sales and earnings grew strongly with raised 2025 guidance.

3. Oct 22

   Earnings call setup

   24h Move

   +2.7%

   Scheduled Q3 2025 earnings conference call with access details for investors.

4. Oct 08

   Product launch

   24h Move

   -5.0%

   Launch of FRE Watermelon high-strength nicotine pouches in multiple strengths.

5. Aug 25

   Product launch

   24h Move

   +1.8%

   Stoker’s Fine Cut Wintergreen introduced in 1.2-ounce can format across 15 states.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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Stoker’s Proud delivers a new experience at a remarkable value

LOUISVILLE, KY, Feb. 16, 2026 (GLOBE NEWSWIRE) -- Stoker’s, a category leader in 100% American-made smokeless tobacco for more than 85 years, announced the launch of Stoker’s Proud®, a new sub-brand designed to meet growing consumer demand for high-quality, affordable tobacco products—without compromising the standards that define the Stoker’s name.

As value-focused segments continue to grow, driven by consumers seeking more accessible price options, Stoker’s Proud offers a smart extension of the Stoker’s portfolio. The new sub-brand delivers the same commitment to quality and consistency Stoker’s is known for, while providing a distinct product experience and price point that complement the flagship brand.

Like Stoker’s, Stoker’s Proud is made with 100% American-grown tobacco and proudly manufactured in the USA, using Stoker’s time-honored curing and flavoring processes. The product features a more traditional long cut tobacco than Stoker’s signature long cut, offering a familiar format with subtle differences in taste and texture. It broadens the portfolio by providing an accessible option for a distinct consumer segment, while preserving the brand’s core offerings.

Stoker’s Proud launches in two popular styles:

• Damn Straight, Long Cut
• American Wintergreen, Long Cut

Both are offered in a classic 1.2-ounce can format, providing convenience and familiarity in a well-known configuration.

“Stoker’s Proud represents an exciting next chapter for our brand,” said Thomas Helms III, senior brand director at Stoker’s. “As more consumers look for affordable options, Stoker’s Proud allows us to serve that demand while staying true to our American-made heritage and preserving the positioning of our core Stoker’s products.”

Product Highlights

• Classic 1.2-ounce can format, premium embossed metal lid
• 100% Kentucky and Tennessee grown tobacco; manufactured in the USA
• Available in popular styles: Long Cut Straight and Long Cut Wintergreen
• Backed by more than 85 years of Stoker’s craftsmanship

Stoker’s Proud is now available through authorized distributors and select retailers nationwide.

For more information, visit Stokers.com or follow Stoker’s on Facebook, Instagram, X, YouTube or Truth Social.  Consumers may purchase Stoker’s Proud on Stokers.com. For Retail purchases, visit TPBMarketplace.com.

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About Stoker’s
Stoker’s® has a proud heritage dating back to 1940. The brand holds the No. 1 position in the chewing tobacco category and is one of the fastest-growing brands in the moist snuff segment. The portfolio also includes the legacy Beech-Nut® brand, launched in 1897, along with a variety of chewing tobacco products that deliver flavor and value to a wide range of consumers. Stoker’s® has a proud heritage dating back to 1940. The brand holds the No. 1 position in the chewing tobacco category and is one of the fastest-growing brands in the moist snuff segment. The portfolio also includes the legacy Beech-Nut® brand, launched in 1897, along with a variety of chewing tobacco products that deliver flavor and value to a wide range of consumers. Stoker’s is a part of the broader Turning Point Brands portfolio.  

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Attachments

• Stoker's Proud Straight Can
• Stoker's Proud Wintergreen Can

Turning Point Brands 
media@tpbi.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Stoker’s Proud and when did TPB launch it?

Stoker’s Proud is a value sub-brand of smokeless tobacco launched on Feb 16, 2026. According to the company, it offers a lower price point while using 100% American-grown tobacco and Stoker’s manufacturing practices to maintain quality and consistency.

Which product formats and flavors are available for Stoker’s Proud (TPB)?

Stoker’s Proud ships in classic 1.2-ounce cans in two styles: Long Cut Straight and Long Cut Wintergreen. According to the company, the product uses a more traditional long cut format with subtle taste and texture differences from the flagship line.

Where can consumers buy Stoker’s Proud products from TPB?

Consumers can purchase Stoker’s Proud on Stokers.com and find retail availability via authorized distributors and select stores. According to the company, retail purchases are also supported through TPBMarketplace.com and social channels list product availability.

How does Stoker’s Proud relate to Stoker’s existing products and brand positioning?

Stoker’s Proud is positioned as a complementary, value-focused extension rather than a replacement for flagship products. According to the company, it preserves core Stoker’s quality while offering an accessible price point for a distinct consumer segment.

What manufacturing and sourcing claims does TPB make about Stoker’s Proud?

Stoker’s Proud is made with 100% Kentucky and Tennessee grown tobacco and manufactured in the USA. According to the company, it uses Stoker’s traditional curing and flavoring processes and is backed by more than 85 years of craftsmanship.