Stoker’s Introduces Stoker’s Proud: A New Value Driven Dip Built on American Craftsmanship
Rhea-AI Summary
Stoker’s (TPB) launched Stoker’s Proud on Feb 16, 2026, a value-focused sub-brand offering 100% American-grown tobacco and US manufacturing.
Available in 1.2-ounce cans in Long Cut Straight and Long Cut Wintergreen, the line targets price-conscious consumers while preserving Stoker’s flagship positioning.
Positive
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Negative
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Key Figures
Market Reality Check
Peers on Argus
TPB gained 2.04% while key peers were mixed: UVV +0.87%, ISPR +2.05%, MO +0.64%, BTI -0.17%, indicating a largely stock-specific reaction to the Stoker’s Proud launch.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 05 | Dividend declaration | Positive | +6.3% | Regular quarterly cash dividend of $0.075 per common share announced. |
| Nov 05 | Earnings results | Positive | +6.3% | Q3 2025 sales and earnings grew strongly with raised 2025 guidance. |
| Oct 22 | Earnings call setup | Neutral | +2.7% | Scheduled Q3 2025 earnings conference call with access details for investors. |
| Oct 08 | Product launch | Positive | -5.0% | Launch of FRE Watermelon high-strength nicotine pouches in multiple strengths. |
| Aug 25 | Product launch | Positive | +1.8% | Stoker’s Fine Cut Wintergreen introduced in 1.2-ounce can format across 15 states. |
Product and brand launches have historically seen mixed but generally constructive reactions, while earnings/dividend news has aligned with positive price moves.
Over the past six months, TPB has combined strong financial performance with steady brand innovation. Q3 2025 results showed net sales of $119.0M and robust earnings growth, followed the same day by a regular quarterly dividend of $0.075 per share, with the stock rising about 6.3%. Stoker’s packaging and format extensions, such as the Fine Cut Wintergreen 1.2-ounce can, have supported modest positive moves. One FRE product launch saw a negative reaction, underscoring that not all innovations have been rewarded uniformly.
Market Pulse Summary
This announcement expands Stoker’s with Stoker’s Proud, a value-focused, 100% American-grown smokeless tobacco line in 1.2-ounce cans and two long cut styles. It follows prior Stoker’s format innovation and strong TPB fundamentals, including Q3 2025 net sales of $119.0M and rapid Modern Oral growth. Investors may watch distribution breadth, consumer adoption within value segments, and how this sub-brand complements existing offerings without diluting core brand positioning.
AI-generated analysis. Not financial advice.
Stoker’s Proud delivers a new experience at a remarkable value
LOUISVILLE, KY, Feb. 16, 2026 (GLOBE NEWSWIRE) -- Stoker’s, a category leader in
As value-focused segments continue to grow, driven by consumers seeking more accessible price options, Stoker’s Proud offers a smart extension of the Stoker’s portfolio. The new sub-brand delivers the same commitment to quality and consistency Stoker’s is known for, while providing a distinct product experience and price point that complement the flagship brand.
Like Stoker’s, Stoker’s Proud is made with
Stoker’s Proud launches in two popular styles:
- Damn Straight, Long Cut
- American Wintergreen, Long Cut
Both are offered in a classic 1.2-ounce can format, providing convenience and familiarity in a well-known configuration.
“Stoker’s Proud represents an exciting next chapter for our brand,” said Thomas Helms III, senior brand director at Stoker’s. “As more consumers look for affordable options, Stoker’s Proud allows us to serve that demand while staying true to our American-made heritage and preserving the positioning of our core Stoker’s products.”
Product Highlights
- Classic 1.2-ounce can format, premium embossed metal lid
100% Kentucky and Tennessee grown tobacco; manufactured in the USA- Available in popular styles: Long Cut Straight and Long Cut Wintergreen
- Backed by more than 85 years of Stoker’s craftsmanship
Stoker’s Proud is now available through authorized distributors and select retailers nationwide.
For more information, visit Stokers.com or follow Stoker’s on Facebook, Instagram, X, YouTube or Truth Social. Consumers may purchase Stoker’s Proud on Stokers.com. For Retail purchases, visit TPBMarketplace.com.
About Stoker’s
Stoker’s® has a proud heritage dating back to 1940. The brand holds the No. 1 position in the chewing tobacco category and is one of the fastest-growing brands in the moist snuff segment. The portfolio also includes the legacy Beech-Nut® brand, launched in 1897, along with a variety of chewing tobacco products that deliver flavor and value to a wide range of consumers. Stoker’s® has a proud heritage dating back to 1940. The brand holds the No. 1 position in the chewing tobacco category and is one of the fastest-growing brands in the moist snuff segment. The portfolio also includes the legacy Beech-Nut® brand, launched in 1897, along with a variety of chewing tobacco products that deliver flavor and value to a wide range of consumers. Stoker’s is a part of the broader Turning Point Brands portfolio.
Attachments
Turning Point Brands media@tpbi.com
FAQ
What is Stoker’s Proud and when did TPB launch it?
Which product formats and flavors are available for Stoker’s Proud (TPB)?
Where can consumers buy Stoker’s Proud products from TPB?
How does Stoker’s Proud relate to Stoker’s existing products and brand positioning?
What manufacturing and sourcing claims does TPB make about Stoker’s Proud?
