Trex and REI Co-op Team Up to Expand Signature Camping Experience near Bryce Canyon National Park
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From a sustainability perspective, Trex Company's partnership with REI Co-op is a significant step in advancing the circular economy within the outdoor recreation industry. By diverting nearly two million pounds of plastic film from landfills, Trex is not only reducing environmental waste but also reinforcing its commitment to creating eco-friendly products. The use of up to 95% recycled and reclaimed materials in their composite decking highlights the company's innovative approach to manufacturing.
Moreover, the adoption of heat-mitigating technology in the Trex Transcend® Lineage™ decking is noteworthy. It reflects a broader industry trend towards developing materials that are not only sustainable but also enhance user comfort and product longevity. This technology, which helps keep decking boards cooler, is particularly relevant given the increasing temperatures due to climate change and could potentially lead to increased consumer demand for such innovative solutions.
The strategic alliance between Trex and REI Co-op serves as a unique selling proposition that may appeal to environmentally conscious consumers. By showcasing the tangible application of recycled materials in a high-visibility project like REI's Signature Camp, Trex is effectively marketing its brand and products to a targeted audience. This move could potentially increase market share within the niche of sustainable outdoor living products.
Additionally, the emphasis on durability and low maintenance of Trex's products addresses key consumer pain points in outdoor decking, such as weather-induced wear and labor-intensive upkeep. These factors, coupled with a 50-year limited warranty, position Trex competitively in the market and may lead to increased consumer confidence and loyalty. The impact on the stock market could be positive, as investors often look favorably upon companies that are well-positioned to capture emerging consumer trends, such as sustainable living.
Financially, the collaboration between Trex and REI is an investment in brand equity and long-term growth. By leveraging REI's commitment to zero waste, Trex reinforces its own environmental, social and governance (ESG) credentials, which can be an attractive quality for socially responsible investors. The project at Bryce Canyon serves as a case study for the practical and aesthetic benefits of Trex's products, potentially leading to future commercial partnerships and projects.
While the direct financial impact of this specific partnership on Trex's revenue may be limited in the short term, the long-term benefits of enhanced brand reputation and potential market expansion could contribute positively to the company's financial performance. Investors should monitor consumer and commercial response to these sustainable initiatives, as they could serve as indicators of the company's ability to capitalize on the growing trend of ESG investing.
REI Signature Camp Near Bryce Canyon National Park (Photo: Business Wire)
“At Trex we believe the best memories are made outdoors so it made perfect sense to partner with a company like REI whose entire brand is built around the outdoor experience,” explained Leslie Adkins, group vice president of marketing and ESG development for Trex. “It’s been especially rewarding to work with one of our dedicated recycling partners to demonstrate the circularity of Trex decking in such a unique and tangible way.”
A Full-circle, Full-cycle Partnership
Through its NexTrex® Recycling Program, Trex partners with thousands of forward-thinking organizations and retailers across the country to responsibly dispose of polyethylene (PE) plastic film, a key ingredient in the company’s high-performance, wood-alternative decking, which is made from up to
REI joined the NexTrex commercial recycling program in 2020 and in that time has contributed nearly two million pounds of plastic film to the program through collections across its stores along with contributions from its fulfillment centers. These efforts further the company’s goal of achieving zero waste in its operations, which requires diverting at least
Bringing these efforts full circle to REI’s campsite, the company worked with Trex to build 10 elevated decking platforms at its Signature Camp near
“Creating access to the outdoors for all is core to who we are and how we design guided adventure experiences at REI,” said Justin Wood, REI Experiences director. “Our relationship with Trex helps us reduce our footprint by diverting plastic waste from landfills while also providing durable and attractive recycled materials for the construction of our private REI Signature Camps. That’s meaningful and important to REI and to our customers.”
Trex Transcend® Lineage™ Decking: A Natural Choice
Such a special location called for a special product. Trex Transcend® Lineage™ decking proved a natural choice due to its authentic wood look and unique composition. This collection features an elevated aesthetic with subtle, elegant graining that delivers the aesthetic and feel of wood.
The light, honey-brown Biscayne hue offers the perfect complement to the breathtaking
Another reason REI chose Trex decking for its
Additionally, unlike with wood, maintaining Trex composite decking is completely hassle-free. No sanding, staining or painting is ever needed, and spills wash off easily with just soap and water. This equates to more efficient operations for the Co-op’s adventure travel operator due to less maintenance at the start of the season and throughout the guiding season.
For more information about Trex composite decking and the Trex/REI collaboration, go to trex.com.
*Although Trex Transcend Lineage is designed to be cooler than most other composite decking products of a similar color, on a hot sunny day, it will get hot. On hot days, care should be taken to avoid extended contact between exposed skin and the deck surface, especially with young children and those with special needs.
About Trex Company, Inc.
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world’s #1 brand of sustainably made, wood-alternative decking and deck railing, and a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in
**Trex received the highest numerical score in the proprietary Lifestory Research 2021-2024 America’s Most Trusted® Outdoor Decking studies. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240403816346/en/
Taylor Spanbauer
L.C. Williams & Associates
312/565-3900 or 800/837-7123
tspanbauer@lcwa.com
Source: Trex Company, Inc.
