Trex Goes All Out With ‘Performance-Engineered’ Brand Campaign
New creative concepts and high-profile sponsorship integrations amplify brand visibility across major sports and lifestyle platforms
Photo credit: Trex Company
“‘Performance-Engineered for Your Life Outdoors’ is grounded in a powerful truth: outdoor spaces aren’t meant to sit untouched – they’re meant to be lived in,” said Jodi Lee, senior vice president of marketing for Trex. “For more than 30 years, Trex has propelled this category forward through purposeful innovation and thoughtful design. This campaign reinforces that every Trex product is engineered to perform in the real world – wherever and however people live outdoors.”
From everyday wear-and-tear to extreme weather and demanding site conditions, outdoor materials must stand up to everything from moisture and heat to scratches and heavy use – without the need for constant upkeep. Whether installed beside a backyard pool, along a saltwater dock, or in areas subject to strict fire-safety codes*, Trex decking is engineered to withstand those realities, empowering homeowners to live fully outside with confidence and without compromise.
Creative Inspired by Real Life
At the heart of the 2026 rollout is a trio of dynamic new television spots developed in collaboration with
Spots launching this week include:
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“No Regrets” – a humorous side-by-side comparison of a frustrated wood dock owner burdened by sanding and staining versus a carefree Trex dock owner enjoying life on the water, spotlighting Trex’s
100% submersible, marine-grade performance.
- “It’s Alright” – a lighthearted but reassuring reminder that when homeowners choose Trex – and a trusted TrexPro® builder – they’re choosing a seamless experience from concept to completion.
“This campaign makes clear that Trex performance isn’t limited to materials; it extends to the entire homeowner journey,” added Lee. “We don’t just engineer products for life outdoors, we engineer confidence into the entire process. From product innovation to access to a listing of independent professional installers through the industry-leading TrexPro® network, the brand is committed to making outdoor living effortless.”
Going live later this spring, the third spot titled “Anthem” highlights the innovation, design sophistication and easy ownership that set Trex apart. Low-angle cinematic shots showcase the intricate details of Trex decking, punctuated by graphic callouts reinforcing the brand’s leadership in key areas, from wood-like aesthetics and sustainability to its extensive decking & railing options and a trusted TrexPro® contractor network. The camera then pulls back to a sweeping waterfront scene as two adults dive playfully into the pool, ending with the declaration: Trex. Performance-Engineered for Your Life Outdoors.
“We took a different approach with this spot, using a hybrid AI process,” explained Jeffrey Buntin Jr., CEO of BUNTIN. “Blending advanced visualization tools with traditional creative craft let us experiment freely, explore environments in real time and bring ideas to life faster. But AI did not replace the people or the real products behind the campaign; it simply helped our team push the creative further, while keeping tight control over quality and brand consistency. The whole process felt inventive, playful and full of possibility.”
A Multi-Channel Game Plan that Goes All Out
The new Trex commercials will run nationally across broadcast, streaming TV, streaming audio and digital channels throughout 2026 with a focus on high-reach lifestyle networks (e.g., HGTV, Magnolia, FOOD, Disney+, Paramount+, HULU and MAX) and targeted sports programming (e.g., ESPN, Golf Channel). The integrated campaign also includes new radio spots, social concepts and public relations initiatives reinforcing how Trex stands up to real-world backyard challenges without compromise.
Additionally, Trex will further amplify brand exposure through high-profile sponsorship integrations including the 2026 HGTV Dream Home and 2026 HGTV Smart Home, the American Century Championship celebrity golf event, and the highly anticipated return of NBC’s golf reality competition series “The Big Break.” These premium partnerships align the brand with platforms that resonate strongly with homeowners and building professionals alike.
This consumer push is matched by a robust, integrated trade strategy designed to reach and engage contractors and dealers where they are – on and off the clock. Dedicated creative emphasizes installation consistency, product reliability and the strength of the TrexPro® network – positioning Trex as a partner that helps builders protect their reputations, grow their businesses and deliver exceptional outdoor spaces.
“This is the most ambitious campaign in our company’s history,” Lee noted. “We’re not competing on surface-level attributes. We’re reinforcing what has defined Trex for more than three decades: advanced engineering, proven durability and relentless innovation. We’re not just manufacturing the best products in the industry – we’re shaping the future of outdoor living through meaningful innovation that enhances people’s lives.”
To learn more, visit Trex.com.
*Subject to local codes; consult with your builder/inspector.
About Trex Company
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world’s #1 brand of sustainable wood-alternative decking and residential railing, and a leader in high performance, low-maintenance outdoor living products. Boasting the industry’s strongest distribution network, Trex sells products through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in
^Trex received the highest numerical score in the proprietary Lifestory Research 2021-2026 America’s Most Trusted® Outdoor Decking studies. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.
About BUNTIN
BUNTIN is a full-service strategic brand communications agency specializing in building Brand Conviction as a disproportionate advantage in producing client results. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20260325078785/en/
Corinne Racine
L.C. Williams & Associates
312/565-3900
cracine@lcwa.com
Source: Trex Company
