T. ROWE PRICE NAMES HEAD OF GLOBAL DISTRIBUTION DIGITAL SOLUTIONS
T. Rowe Price has appointed Chrystal Williams as the head of its new Global Distribution Digital Solutions group, aiming to enhance the firm's digital capabilities.
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Rhea-AI Summary
T. Rowe Price has appointed Chrystal Williams as the head of its new Global Distribution Digital Solutions group, aiming to enhance the firm's digital capabilities. This initiative integrates various digital functions to improve client experiences.
Williams, boasting over 30 years in financial services, previously founded Arbi Solutions and led digital operations at Invesco. T. Rowe Price manages $1.63 trillion in assets as of November 30, 2021, focusing on investment excellence and client satisfaction.
Positive
- Appointment of Chrystal Williams enhances digital strategy.
- Integration of digital capabilities supports improved client experiences.
- Williams brings over 30 years of relevant experience.
Negative
- None.
Details
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BALTIMORE, Dec. 21, 2021 /PRNewswire/ -- T. Rowe Price announced today that Chrystal Williams has joined the firm's Global Distribution organization as head of its newly created Global Distribution Digital Solutions group. The new team will bring together several digital capabilities from across the firm – including those supporting web product ownership, digital design, product data display, and common local digital marketing tools – to amplify the firm's digital experience for clients across T. Rowe Price businesses. Williams will report to Head of Global Marketing Theresa McLaughlin.
Williams has more than 30 years of experience in the financial services industry. She joins T. Rowe Price from Arbi Solutions, a consulting business she established in 2018. Previously, Williams spent more than 20 years at Invesco, where she served as Head of Digital and led teams responsible for digital and marketing technology solutions, content strategy, mobile apps, web-UX design and more. She also led the creation of a Global Center of Excellence governance program.
"Our clients are savvy and we want our technology to meet them where they are," said McLaughlin. "Chrystal's extensive experience and eye to digital strategy will ensure we continue to enhance and deliver meaningful client experiences across our businesses and foster even greater internal synergy in our digital approach."
ABOUT T. ROWE PRICE
Founded in 1937, T. Rowe Price (NASDAQ-GS: TROW) is an independent global asset management company with
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SOURCE T. Rowe Price Group, Inc.
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