T. ROWE PRICE UNVEILS "SIGNALS FROM THE NOISE," AN ARTISTIC DISPLAY VISUALIZING THE INVESTING APPROACH OF ACTIVE ETF PORTFOLIO MANAGERS

Rhea-AI Summary

T. Rowe Price (NASDAQ: TROW) unveiled “Signals From the Noise,” a large-scale immersive art installation at The Shops at the Oculus in New York’s Westfield World Trade Center, open to the public on July 22–23, 2026. Developed with WIRED and artist-engineer Karyn Nakamura, the 10-foot-tall, 37-foot-diameter display uses real market data and particle-based visuals to metaphorically illustrate how T. Rowe Price active ETF portfolio managers distinguish meaningful signals from market noise. The initiative promotes the firm’s lineup of more than 30 active ETFs, which together manage over $25 billion in assets, within T. Rowe Price’s broader $1.89 trillion in client assets as of June 30, 2026.

News Market Reaction – TROW

-1.36%

-1.36% Session close to close

In the Jul 22 session, TROW declined 1.36%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

TROW's 0.24% 24-hour reaction followed its July 16 active crypto ETF launch, offering a recent compa...

Analysis

TROW's 0.24% 24-hour reaction followed its July 16 active crypto ETF launch, offering a recent company-specific comparison. Current moderate short positioning and Net Selling insider sentiment add risk factors to monitor.

Key Figures

Display duration: Two days Active ETF lineup: More than 30 active ETFs Active ETF AUM: More than $25 billion +5 more

8 metrics

Display duration Two days Public installation on July 22-23, 2026

Active ETF lineup More than 30 active ETFs Lineup grown since 2020

Active ETF AUM More than $25 billion Current total assets under management

Client assets $1.89 trillion As of June 30, 2026

Investment history Nearly 90 years Firm investment experience

Retirement-related assets About two-thirds Share of client assets

Installation height 10 feet tall Large-scale public display

Installation diameter 37 feet in diameter Large-scale public display

Historical Context

5 past events · Latest: Jul 16 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 16	Crypto ETF launch	Positive	+0.2%	Launched an actively managed multi-token spot exchange-traded product on NYSE Arca.
Jul 15	Podcast episode	Positive	+2.2%	Released an investment podcast episode examining Hilton's growth model and brand strategy.
Jul 13	AUM report	Neutral	-4.1%	Reported month-end assets under management, fund flows, and a scheduled second-quarter earnings date.
Jul 01	AI podcast launch	Positive	+2.1%	Launched a podcast season focused on artificial intelligence adoption and investment implications.
Jun 22	Business enhancements	Positive	+0.3%	Announced an enhanced U.S. institutional client support model and leadership realignment.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent announcements were followed by positive 24-hour reactions in four of five events, while the June AUM report was followed by a -4.13% reaction.

Key Terms

active exchange traded funds, expense ratios, net asset value (nav)

3 terms

active exchange traded funds financial

"visualize how T. Rowe Price active exchange traded funds use active management"

An active exchange traded fund (ETF) is an investment fund that trades on a stock exchange like a share but is managed by professionals who pick and adjust the holdings based on research and judgement rather than simply tracking an index. It matters to investors because it combines the intraday trading and price transparency of ETFs with active decision-making aimed at outperforming benchmarks, similar to hiring a manager for a diversified portfolio you can buy and sell during the trading day.

expense ratios financial

"more competitive expense ratios, and the flexibility to buy and sell shares"

A fund's expense ratio is the annual percentage taken from the fund’s assets to pay for running the fund — such as management, record-keeping and other operating costs. Investors care because that fee comes out of returns over time, so even a small difference acts like a regular maintenance charge (similar to a subscription or car upkeep) that can noticeably reduce compounded gains.

net asset value (nav) financial

"ETFs are bought and sold at market prices, not net asset value (NAV)"

Net asset value (NAV) is the per-share value of an investment fund calculated by totaling the fund’s assets, subtracting its liabilities, and dividing the remainder by the number of outstanding shares. Think of it like a price tag on each share of a collective piggy bank: investors use NAV to see what each share is worth, to compare funds, and, for many funds, it’s the price at which shares are bought or redeemed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The immersive experience, displayed at The Shops at the Oculus inside the Westfield World Trade Center, transforms financial market data into a dynamic visual journey, representing how T. Rowe Price active ETF portfolio managers discern meaningful signals amid market complexity

BALTIMORE, July 22, 2026 /PRNewswire/ -- T. Rowe Price, a global asset management firm, today unveiled "Signals From the Noise," an immersive art installation on display at The Shops at the Oculus inside the Westfield World Trade Center, a major transit hub in Manhattan's financial district. The two-day display is designed to help financial advisors and investors see through the noise of the continuous flow of market data and visualize how T. Rowe Price active exchange traded funds use active management to create investment opportunities and help achieve financial goals.

The large-scale public display¹ reflects the investment approach behind T. Rowe Price active exchange traded funds (ETFs), where experienced portfolio managers perform fundamental investing as the firm has championed for nearly 90 years – combining rigorous research, market insights, and disciplined judgment to make investment decisions as markets rapidly evolve.

"Signals From the Noise," developed in collaboration with WIRED, is designed to represent how these professional investors make sense of the cacophony of information about financial markets as they actively seek to uncover attractive opportunities amid complexity. Using real market data as its foundation, the installation by artist and engineer Karyn Nakamura begins with thousands of individual particles moving in seemingly chaotic formations and patterns. As the experience evolves, those particles gradually organize into flowing structures, revealing hidden relationships and moments of color. This transformation illustrates how order can emerge through interpretation, serving as a visual metaphor for the work of T. Rowe Price active ETF portfolio managers, who analyze markets, identify opportunities, and help investors navigate uncertainty.

"Markets are constantly sending signals, but some are just distractions," said Kelly Fredrickson, Head of Global Brand and Public Relations at T. Rowe Price. "'Signals from the Noise' brings to life what active management is designed to do: combine rigorous research, experience, and disciplined judgment to identify the insights that can create opportunity. That's the value we strive to deliver to clients every day through our active ETFs."

The "Signals From the Noise" installation will be open to the public on July 22-23, inviting visitors to learn about T. Rowe Price active ETFs and the firm's research-driven approach to investing. Supporting the art installation, T. Rowe Price will also implement a range of marketing elements, including digital ads featured in major subway stations and near The Shops at the Oculus, online digital advertisements, and branded video and branded content with WIRED. Video elements of the initiative will also feature conversations with Jodi Love, lead portfolio manager of four active equity ETFs, and Dom Rizzo, portfolio manager of the T. Rowe Price Technology ETF.

Since 2020, T. Rowe Price has grown an expanding lineup of more than 30 active ETFs designed to meet investors' range of needs, spanning equity, multi-asset, and fixed income funds, as well as a range of sector, thematic, and international options. The total assets under management for the firm's active ETFs now surpasses $25 billion. Each ETF delivers key features associated with ETFs such as tax efficiency, more competitive expense ratios, and the flexibility to buy and sell shares throughout the trading day.

ABOUT T. ROWE PRICE

T. Rowe Price (NASDAQ-GS: TROW) is a leading global asset management firm, entrusted with managing $1.89 trillion in client assets as of June 30, 2026, about two-thirds of which are retirement-related. Renowned for nearly 90 years of investment excellence, retirement leadership, and independent proprietary research, the firm leverages its longstanding expertise to ask better questions that can drive better investment decisions. Built on a culture of integrity and prioritizing client interests, T. Rowe Price empowers millions of investors worldwide to thrive amid evolving markets.
Visit troweprice.com/newsroom for news and public policy commentary.

ETFs are bought and sold at market prices, not net asset value (NAV). Investors generally incur the cost of the spread between the prices at which shares are bought and sold. Buying and selling shares may result in brokerage commissions which will reduce returns.

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1 10 feet tall x 37 feet in diameter

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SOURCE T. Rowe Price Group

FAQ

What is T. Rowe Price's “Signals From the Noise” installation for active ETFs (TROW)?

“Signals From the Noise” is an immersive art installation visualizing how T. Rowe Price active ETF managers interpret market data. According to T. Rowe Price, it uses real financial data and particle visuals to represent filtering market noise into actionable investment signals for investors and advisors.

When and where is T. Rowe Price’s “Signals From the Noise” exhibit taking place in 2026 (TROW)?

The exhibit is open to the public on July 22–23, 2026, at The Shops at the Oculus in Westfield World Trade Center. According to T. Rowe Price, this major transit hub in Manhattan’s financial district was chosen to reach investors and financial professionals directly.

How does the “Signals From the Noise” artwork represent T. Rowe Price’s active ETF investing approach?

The artwork starts with thousands of chaotic particles that gradually form organized structures, symbolizing order emerging from complexity. According to T. Rowe Price, this visual metaphor reflects how its active ETF portfolio managers analyze data, identify opportunities, and help investors navigate uncertain markets.

How many active ETFs does T. Rowe Price (NASDAQ: TROW) offer and what assets do they manage?

T. Rowe Price offers more than 30 active ETFs spanning equity, multi-asset, fixed income, sector, thematic, and international strategies. According to T. Rowe Price, these active ETFs collectively manage over $25 billion in assets, providing ETF tax efficiency and intraday trading flexibility.

What total assets under management does T. Rowe Price (TROW) report in 2026?

T. Rowe Price reports managing $1.89 trillion in client assets as of June 30, 2026. According to T. Rowe Price, about two-thirds of these assets are retirement-related, reflecting the firm’s long-standing focus on retirement investing and research-driven active management strategies.

Who collaborated on T. Rowe Price’s “Signals From the Noise” ETF installation and marketing campaign?

T. Rowe Price collaborated with WIRED and artist-engineer Karyn Nakamura to create the installation and related content. According to T. Rowe Price, the campaign includes digital ads, branded video, and conversations with active ETF portfolio managers Jodi Love and Dom Rizzo.

What should investors know about trading T. Rowe Price active ETFs (TROW)?

T. Rowe Price states its ETFs trade at market prices, not net asset value (NAV). According to T. Rowe Price, investors may incur bid-ask spreads and brokerage commissions when buying or selling shares, which can reduce overall returns compared with headline performance figures.