Gen Z, Millennial ‘Speculators’ Drove Year over Year Gambling Growth in Q2 2025
TransUnion (NYSE:TRU) has released its latest US Betting Report, revealing that betting activity increased to 30% of consumers in Q2 2025, up from 25% in Q2 2024. The growth was primarily driven by Gen Z (34%) and Millennial (42%) consumers, particularly those engaged in speculative financial activities.
The report highlights that while land-based casinos remain the top betting venue, online sports betting follows closely behind. Notably, Gen Z increased activity only in online sports betting (+7%), while Millennials showed increased participation across all betting channels.
The study identified that the most active bettors are urban-area consumers, predominantly renters, with higher cryptocurrency app usage. However, concerning trends show monthly debt payments increasing by 20% for Millennials and 27% for Gen Z, significantly outpacing inflation (6%) and wage growth (8%).
TransUnion (NYSE:TRU) ha pubblicato l'ultima US Betting Report, rivelando che l'attività di scommesse è aumentata fino al 30% dei consumatori nel secondo trimestre 2025, rispetto al 25% nel secondo trimestre 2024. La crescita è stata guidata principalmente dai consumatori Gen Z (34%) e Millennials (42%), in particolare coloro coinvolti in attività finanziarie speculative. Il rapporto sottolinea che, sebbene i casinò fisici rimangano la principale sede di scommesse, le scommesse sportive online seguono da vicino. In particolare, Gen Z ha aumentato l'attività solo nelle scommesse sportive online (+7%), mentre i Millennials hanno mostrato una maggiore partecipazione su tutti i canali di scommessa. Lo studio ha identificato i scommettitori più attivi come consumatori delle aree urbane, prevalentemente in affitto, con un uso più elevato di app di criptovalute. Tuttavia, le tendenze preoccupanti mostrano pagamenti mensili dei debiti che aumentano del 20% per i Millennials e del 27% per la Gen Z, superando ampiamente l'inflazione (6%) e la crescita dei salari (8%).
TransUnion (NYSE:TRU) ha publicado su último Informe de Apuestas de EE. UU., revelando que la actividad de apuestas aumentó al 30% de los consumidores en el 2T 2025, desde el 25% en el 2T 2024. El crecimiento fue impulsado principalmente por los consumidores Gen Z (34%) y Millennials (42%), especialmente aquellos involucrados en actividades financieras especulativas. El informe destaca que, si bien los casinos físicos siguen siendo el principal lugar de apuestas, las apuestas deportivas en línea le siguen de cerca. Notablemente, Gen Z aumentó la actividad solo en apuestas deportivas en línea (+7%), mientras que los Millennials mostraron mayor participación en todos los canales de apuestas. El estudio identificó que los apostadores más activos son los consumidores de áreas urbanas, predominantemente inquilinos, con mayor uso de apps de criptomonedas. Sin embargo, las tendencias preocupantes muestran pagos mensuales de deudas que aumentan un 20% para Millennials y un 27% para Gen Z, superando con creces la inflación (6%) y el crecimiento de los salarios (8%).
TransUnion (NYSE:TRU) 는 최신 미국 베팅 보고서를 발표했고, 2025년 2분기에 소비자의 30%가 베팅 활동에 참여했다고 밝혔습니다(2024년 2분기의 25% 대비). 성장은 주로 Gen Z(34%)와 Millennial(42%) 소비자에 의해 주도되었으며, 특히 투기적 재정 활동에 관여하는 이들입니다. 보고서는 육상 카지노가 여전히 주요 베팅 장소이지만 온라인 스포츠 베팅이 그다음으로 많다고 강조합니다. 특히 Gen Z는 온라인 스포츠 베팅에서만 활동이 증가했습니다(+7%), 반면 밀레니얼 세대는 모든 베팅 채널에서 참여가 증가했습니다. 연구에 따르면 가장 활발한 베터는 도시 지역의 소비자들로, 주로 임차인이며 암호화폐 앱 사용이 더 높습니다. 그러나 우려스러운 추세로 매월 채무 상환이 밀레니얼에서 20%, Gen Z에서 27% 증가해 물가상승률(6%)과 임금 증가율(8%)을 크게 앞서고 있습니다.
TransUnion (NYSE:TRU) a publié son dernier US Betting Report, révélant que l'activité de pari est passée à 30% des consommateurs au T2 2025, contre 25% au T2 2024. La croissance a été principalement tirée par les consommateurs Gen Z (34%) et Millennials (42%), en particulier ceux engagés dans des activités financières spéculatives. Le rapport souligne que, bien que les casinos physiques restent le principal lieu de pari, les paris sportifs en ligne les suivent de près. Fait notable, Gen Z a augmenté l'activité uniquement dans les paris sportifs en ligne (+7%), tandis que les Millennials ont montré une participation accrue sur tous les canaux de pari. L'étude a identifié que les parieurs les plus actifs sont des consommateurs des zones urbaines, principalement locataires, avec une utilisation plus élevée des applications de cryptomonnaie. Cependant, les tendances préoccupantes montrent que les paiements mensuels des dettes augmentent de 20% pour les Millennials et 27% pour la Gen Z, dépassant largement l'inflation (6%) et la croissance des salaires (8%).
TransUnion (NYSE:TRU) hat seinen neuesten US Betting Report veröffentlicht und bekannt gegeben, dass die Wettaktivität im Q2 2025 auf 30% der Verbraucher gestiegen ist, gegenüber 25% im Q2 2024. Das Wachstum wurde hauptsächlich durch Gen Z (34%) und Millennials (42%) getrieben, insbesondere diejenigen, die spekulative Finanzaktivitäten betreiben. Der Bericht hebt hervor, dass landbasierte Casinos nach wie vor der wichtigste Wettort bleiben, Online-Sportwetten folgen jedoch dicht dahinter. Bemerkenswert ist, dass Gen Z die Aktivität nur bei Online-Sportwetten erhöht hat (+7%), während Millennials eine erhöhte Teilnahme über alle Wettkanäle hinweg zeigten. Die Studie identifiziert, dass die aktivsten Wettenden Verbraucher aus städtischen Gebieten stammen, überwiegend Mieter, mit höherer Nutzung von Kryptowährungs-Apps. Allerdings zeigen besorgniserregende Tendenzen, dass monatliche Schuldenzahlungen für Millennials um 20% und für Gen Z um 27% steigen, deutlich über der Inflation (6%) und dem Lohnwachstum (8%).
TransUnion (NYSE:TRU) أصدرت أحدث تقارير الشراء للولايات المتحدة، كاشفة أن نشاط الرهانات ارتفع إلى 30% من المستهلكين في الربع الثاني من 2025، مقارنة بـ< b>25% في الربع الثاني من 2024. الدفع بالنمو أساساً من جيل Z (34%) والأجيال الرقمية (Millennials) (42%)، وتحديداً أولئك المشاركين في أنشطة مالية مضاربة. يبرز التقرير أن الكازينوهات الأرضية لا تزال المكان الرئيسي للرهان، يليه الرهان الرياضي عبر الإنترنت. من الجدير بالذكر أن جيل Z زاد النشاط فقط في الرهانات الرياضية عبر الإنترنت (+7%)، بينما أظهر Millennials مشاركة متزايدة عبر جميع قنوات الرهان. درست الدراسة أن أكثر الرهانين نشاطاً هم مستهلكو المناطق الحضرية، غالباً من المستأجرين، مع استخدام أعلى لتطبيقات العملات المشفرة. ومع ذلك، تشير الاتجاهات المقلقة إلى زيادة في المدفوعات الشهرية للديون بنسبة 20% للميلينيال و27% لجيل Z، متفوقة بشكل كبير على التضخم (6%) ونمو الأجور (8%).
TransUnion（NYSE:TRU） 发布了最新的美国博彩报告，显示在2025年第二季度，博彩活跃的消费者占比上升至 30%，高于2024年第二季度的 25%。增长主要由 Gen Z（34%）和 Millennials（42%）推动，尤其是涉及投机性金融活动的群体。报告指出，实体赌场仍是主要博彩场所，在线体育博彩紧随其后。值得注意的是，Gen Z 仅在在线体育博彩中活跃度上升（+7%），而 Millennials 在所有博彩渠道的参与度都在提高。研究发现，最活跃的赌客是居住在城市地区、主要租房者，使用加密货币应用的比例也更高。然而，令人担忧的趋势是， Millennials 的月度债务偿还增加 20%，Gen Z 增加 27%，显著高于通胀 6% 和工资增长 8%。
- Betting activity increased to 30% of consumers in Q2 2025, up from 25% year-over-year
- Strong growth in Gen Z (34%) and Millennial (42%) participation rates
- Millennials showed increased betting activity across all channels
- Online sports betting gaining significant traction, especially among Gen Z (+7%)
- Gen Z monthly debt payments increased 27% year-over-year, significantly above inflation
- Millennial monthly debt payments rose 20%, outpacing wage growth
- Economic pressures like student loan repayments and inflation threaten to reduce betting engagement
- Gen Z showed decreased activity in most betting channels except online sports betting
Insights
TransUnion's data shows gambling growth driven by younger, financially speculative consumers, creating both opportunity and sustainability concerns.
TransUnion's latest research reveals a significant shift in consumer gambling behavior, with overall betting activity increasing from
The data demonstrates an important behavioral correlation between gambling and other forms of financial speculation. The typical high-frequency bettor profile that emerges from TransUnion's TruAudience Customer Intelligence Platform shows urban-dwelling renters with higher rates of cryptocurrency usage. This suggests these consumers view gambling as part of a broader portfolio of high-risk, high-reward financial activities.
What's particularly interesting is the channel divergence between generations. While Millennials increased betting across all venues, Gen Z only increased engagement with online sports betting (
The report highlights a concerning sustainability challenge. Monthly debt payments have surged
For TransUnion, this research demonstrates their ability to identify valuable consumer insights that betting operators can leverage to target marketing efforts while implementing responsible gaming practices—especially crucial given the financial vulnerability of key consumer segments.
TransUnion research identifies consumer segments most active on mobile gaming apps
CHICAGO, Sept. 24, 2025 (GLOBE NEWSWIRE) -- Betting activity increased to
The report focused on the broadest category of bettors, those spending
“Though gambling is up across almost all generations, younger adults have returned to being the most active consumer segment,” said Declan Raines, head of TransUnion’s Gaming business. “This report helps operators better understand these consumers so they can optimize their marketing efforts.”
The report found land-based casinos were still the top venue for betting, with online sports betting a very close second. While Millennials increased betting activity across all channels, Gen Z consumers only increased activity with online sports betting.
| YoY Change in Bettors’ Activity Across Venues | ||||||||||||
| Casino (land) | Casino (online) | Sportsbook (land) | Sportsbook (online) | Lottery (land) | Lottery (online) | |||||||
| Gen Z | -6 | % | 0 | % | -1 | % | 7 | % | -1 | % | -3 | % |
| Millennials | 9 | % | 7 | % | 11 | % | 7 | % | 9 | % | 11 | % |
A ‘speculative’ segment
Using data from TransUnion’s TruAudience Customer Intelligence Platform, the report found that the Millennial and Gen Z consumer segments with the highest rate of mobile gambling app usage were urban-area consumers. They were also predominantly renters who did not have children. However, Millennial households in this group were more likely to have children and own their home than Gen Z households.
In addition, these segments had higher proportions of consumers who use cryptocurrency apps compared to the rest of the population. It is likely that these consumers also participate in online trading and/or gambling activity funded by cryptocurrency – which can involve sports betting, casino games, or other forms of entertainment.
“We used TransUnion’s marketing solutions to better understand the profile of regular bettors and a pattern of financial speculation emerged,” said Raines. “These segments were also more likely to invest for big payoffs in the stock market, go on adventure vacations, and make impulse purchases.”
A caveat for sustainability
The report notes that the total monthly debt payment for Millennials and Gen Z consumers is up
In addition, the most predictive factor of whether consumers engage in betting comes from increased discretionary income. Factors such as student loan repayments, inflationary pressures caused by tariffs and reduced consumer confidence in the economy threaten to curb younger consumers’ engagement in betting.
The most important takeaway from these trends is for operators to prioritize long-term sustainability over short-term profits. The report notes that implementing responsible gaming practices can protect consumers and demonstrate good faith to regulators.
“Operators must be sensitive to the precarious nature of bettors’ finances and utilize a robust responsible gaming platform to help protect them,” said Raines. “Such measures are especially popular among Gen Z bettors, who are on track to become the dominant consumer segment, spending more per capita than any other generation.”
For full details from the US Betting Report, click here.
To learn more about TransUnion’s marketing solutions, including audience building and measurement, click here.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business
| Contact | Dave Blumberg TransUnion |
| E-mail | david.blumberg@transunion.com |
| Telephone | 312-972-6646 |
FAQ
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