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TransUnion Report Reveals Diverging Credit Risk Trends Among U.S. Consumers

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TransUnion (NYSE: TRU) released its Q3 2025 Credit Industry Insights Report showing a widening split in U.S. consumer credit risk: growth at the top and a return of subprime to pre‑pandemic levels. Super prime share rose to 40.9% in Q3 2025 (from 37.1% in Q3 2019), while subprime reached 14.4%. Unsecured personal loan originations jumped 26% YoY to 6.9M and balances hit a record $269B. Credit card balances totaled $1.11T with 90+ DPD at 2.37%. Mortgage originations increased 8.8% YoY and 60+ DPD rose to 1.36%. Auto originations grew 5.2% YoY as affordability pressures persist.

TransUnion (NYSE: TRU) ha pubblicato il rapporto Q3 2025 Credit Industry Insights che mostra un divario sempre più ampio nel rischio di credito dei consumatori statunitensi: crescita in alto e ritorno del subprime a livelli pre-pandemia. Super prime la quota è salita al 40,9% nel Q3 2025 (rispetto al 37,1% nel Q3 2019), mentre subprime ha raggiunto 14,4%. Le origini di prestiti personali non garantiti hanno registrato un incremento del 26% YoY a 6,9M e i saldi hanno toccato un record di 269 miliardi di dollari. I saldi delle carte di credito hanno totalizzato 1,11 trilioni di dollari con 90+ DPD al 2,37%. Le origini ipotecarie sono aumentate dell'8,8% YoY e i DPD 60+ sono saliti all'1,36%. Le origini auto sono aumentate del 5,2% YoY poiché persiste la pressione sull'accessibilità economica.

TransUnion (NYSE: TRU) publicó su Informe de Perfiles de la Industria Crediticia del tercer trimestre de 2025, que muestra una brecha cada vez mayor en el riesgo de crédito de los consumidores estadounidenses: crecimiento en la cúspide y regreso del subprime a niveles previos a la pandemia. Super prime subió a 40,9% en el T3 de 2025 (desde 37,1% en el T3 de 2019), mientras que subprime alcanzó 14,4%. Las originaciones de préstamos personales no asegurados se dispararon 26% interanual a 6,9 millones y los saldos alcanzaron un récord de $269 mil millones. Los saldos de tarjetas de crédito totalizaron $1,11 billones con 90+ DPD en 2,37%. Las originaciones hipotecarias aumentaron 8,8% interanual y los DPD de 60+ subieron a 1,36%. Las originaciones de autos crecieron 5,2% interanual mientras persisten las presiones de asequibilidad.

TransUnion (NYSE: TRU) 은 2025년 3분기 신용산업 인사이트 리포트를 발표했습니다. 이는 미국 소비자 신용 위험에 있어 격차가 점점 더 벌어지고 있음을 보여줍니다: 상위층의 성장과 팬데믹 이전 수준으로의 서브프라임 회귀. 슈퍼 프라임 비중은 2025년 3분기에 40.9%로 상승했고(2019년 3분기의 37.1%에서), 서브프라임14.4%에 도달했습니다. 비담보 개인대출 기원은 전년 동기 대비 26% 늘어 690만 건에 달했고 잔액은 기록적인 $269B를 기록했습니다. 신용카드 잔액은 $1.11T로 집계되었고 90일+ 연체는 2.37%였습니다. 모기지 기원은 전년 동기 대비 8.8% 증가했고 60일+ 연체는 1.36%로 올랐습니다. 자동차 기원은 전년 대비 5.2% 증가했고 감당 능력 부담은 계속되었습니다.

TransUnion (NYSE: TRU) a publié son rapport Credit Industry Insights du troisième trimestre 2025 montrant une fracture croissante du risque de crédit chez les consommateurs américains : une croissance au sommet et un retour du subprime à des niveaux pré-pandémiques. Super prime a augmenté à 40,9% au T3 2025 (contre 37,1% au T3 2019), tandis que le subprime a atteint 14,4%. Les origines de prêts personnels non garantis ont bondi de 26% YoY pour atteindre 6,9 M et les soldes ont atteint un niveau record de 269 milliards de dollars. Les soldes des cartes de crédit se montaient à 1,11 trillion USD avec 90+ DPD à 2,37%. Les origines hypothécaires ont augmenté de 8,8% YoY et les DPD à 60+ ont monté à 1,36%. Les origines automobile ont crû de 5,2% YoY alors que les pressions sur le coût de vie persistent.

TransUnion (NYSE: TRU) veröffentlichte ihren Q3 2025 Credit Industry Insights-Bericht, der eine zunehmende Spaltung des US-Verbraucherkreditrisikos zeigt: Wachstum oben und eine Rückkehr des Subprime zu vor der Pandemie liegenden Niveaus. Super Prime-Anteil stieg im Q3 2025 auf 40,9% (von 37,1% im Q3 2019), während Subprime 14,4% erreichte. Nicht besicherte Privatkredite wuchsen um 26% YoY auf 6,9 Mio. und die Salden erreichten einen Rekord von $269B. Kreditkartensalden beliefen sich auf $1,11T mit 90+ DPD bei 2,37%. Hypothekoriginationen stiegen um 8,8% YoY und 60+ DPD stieg auf 1,36%. Aut originationen wuchsen um 5,2% YoY, während der Erschwinglichkeitsdruck anhält.

TransUnion (NYSE: TRU) أصدرت تقرير Q3 2025 لصناعة الائتمان الذي يظهر اتساع الفجوة في مخاطر ائتمان المستهلكين الأميركيين: نمو في القمة وعودة الفئة الفرعية إلى مستويات ما قبل الجائحة. السوبر برايم ارتفعت حصته إلى 40.9% في Q3 2025 (من 37.1% في Q3 2019)، بينما وصل السوبرايم إلى 14.4%. قفزت إصدارات القروض الشخصية غير المضمونة بنحو 26% على أساس سنوي لتصل إلى 6.9 مليون، وبلغت الأرصدة مستوى قياسيًا قدره $269B. بلغت أرصدة بطاقات الائتمان $1.11T مع 90 يومًا فما فوق من التأخير عند 2.37%. ارتفعت إصدارات الرهن العقاري بنحو 8.8% على أساس سنوي وارتفع التأخير 60+ يوم إلى 1.36%. نمَت إصدارات السيارات بنحو 5.2% على أساس سنوي بينما تستمر ضغوط القدرة على التحمل.

Positive
  • Super prime share at 40.9% in Q3 2025
  • Unsecured personal loan originations +26% YoY to 6.9M
  • Personal loan balances reached a record $269B
  • Credit card balances at $1.11T in Q3 2025
  • Mortgage originations +8.8% YoY in Q2 2025
Negative
  • Middle credit tiers thinning; prime fell to 15.6%
  • Mortgage 60+ DPD rose to 1.36% YoY
  • Auto account 60+ DPD increased to 1.45%

Insights

TransUnion data shows a widening credit-risk divide: growing super prime share alongside a rebound in subprime, with mixed loan‑type signals.

Business mechanism: The credit distribution shifted from 37.1% in Q3 2019 to 40.9% in Q3 2025 for the super prime tier, while the subprime share returned to 14.4%, thinning middle tiers. TransUnion reports ~16 million more super prime borrowers versus 2019 and documents stronger year‑over‑year originations and balance growth at the two risk extremes across credit card, personal loan, and auto markets; examples include credit card balances of $1.11 Trillion and unsecured personal loan balances hitting $269 billion.

Dependencies and risks: The picture mixes constructive and cautionary facts. Credit card delinquencies tightened slightly (90+ DPD at 2.37%), and originations rose, but mortgage and auto 60+ DPD rates edged up to 1.36% and 1.45% respectively. The report cites concentrated growth in super prime and subprime originations (e.g., subprime personal loan originations +35% YoY) and growing fintech share, facts that increase segmentation but do not by themselves indicate portfolio outcomes beyond the reported delinquency rates.

Concrete items to watch (near term): monitor subsequent quarterly CIIR metrics for directional changes in 60+ and 90+ DPD across mortgage and auto portfolios; track originations and balances by risk tier in the next Q4 2025 and the trajectory of fintech share in unsecured personal loans. These specific, reportable metrics will indicate whether observed divergence translates into broader credit performance shifts.

Q3 2025 TransUnion Credit Industry Insights Report finds more consumers in super prime and subprime credit risk tiers

CHICAGO, Nov. 03, 2025 (GLOBE NEWSWIRE) -- Recent patterns in consumer credit risk suggest a growing divide among U.S. consumers, as some demonstrate heightened financial resilience while others face mounting challenges. These insights come from TransUnion’s (NYSE: TRU) newly released Q3 2025 Credit Industry Insights Report (CIIR), which also reveals how these shifts are influencing lending behaviors across key credit markets.

Recent trends in consumer credit risk distribution show a steady increase in the percentage of individuals classified in the lowest risk super prime credit risk tier, rising from 37.1% in Q3 2019 to 40.9% in Q3 2025. This increase in the share of super prime borrowers occurred as the overall credit market expanded, with the total number of super prime borrowers now approximately 16 million higher than in 2019. This upward movement reflects continued financial stability among top-tier consumers. At the same time, the subprime segment has gradually returned to pre-pandemic levels after notable declines in 2020 and 2021, when many consumers were able to pay down debt and reduce credit account delinquencies during a period of reduced expenses and pandemic-related relief programs.

Super Prime Consumer Share Continues to Rise as Subprime Returns to Pre-Pandemic Levels
 Q3 2019Q3 2020Q3 2021Q3 2022Q3 2023Q3 2024Q3 2025
Super prime37.1%38.9%38.4%38.3%39.3%40.3%40.9%
Prime plus17.6%17.9%19.2%18.9%18.0%17.4%16.9%
Prime17.4%17.5%18.0%17.6%17.0%16.3%15.6%
Near prime13.5%13.2%12.7%12.4%12.3%12.1%12.2%
Subprime14.5%12.5%11.8%12.8%13.4%13.9%14.4%

Source: TransUnion U.S. Consumer Credit Database

“We are seeing a divergence in consumer credit risk, with more individuals moving toward either end of the credit risk spectrum,” said Jason Laky, executive vice president and head of financial services at TransUnion. “While super prime has steadily grown since the pandemic, subprime has returned to pre-pandemic levels—leaving the middle tiers increasingly thinner. This shift suggests that while many consumers are navigating the current economic climate well, others may be facing financial strain.”

The movement toward super prime and subprime tiers is clearly reflected in recent activity across the credit card and auto lending markets. Year-over-year growth in new account originations and total balances was strongest in these two tiers, far outpacing all others. This divergence in credit behavior highlights evolving consumer dynamics and underscores the importance of tailored risk strategies across the credit spectrum.

Credit Card and Auto Originations and Total Outstanding Balances Have Seen Greater YoY Growth on the Two Ends of the Risk Spectrum
   
YoY% Change by Risk TierCredit CardAuto
 Originations*Total BalancesOriginations*Total Balances
Super prime9.4%7.6%8.4%4.1%
Prime plus5.1%3.5%2.6%-2.5%
Prime0.9%0.9%0.4%-2.7%
Near prime5.4%4.7%4.5%3.5%
Subprime21.1%6.4%8.8%6.5%

*Note: Originations are viewed one quarter in arrears to account for reporting lag.
Source: TransUnion U.S. Consumer Credit Database

“As consumers increasingly shift toward the extremes of the credit risk spectrum, it’s no surprise we’re seeing the sharpest growth in credit card and auto activity within those tiers,” said Michele Raneri, vice president and head of U.S. research and consulting at TransUnion. “To navigate these changes effectively, lenders should leverage advanced tools—like access to trended data—to better assess evolving risk profiles.”

To learn more about the latest consumer credit trends, register for the Q3 2025 Quarterly Credit Industry Insights Report webinar. Read on for more specific insights about credit cards, personal loans, auto loans and mortgages.

Credit card market sees consistency, expansion, and healthier risk signals

Q3 2025 CIIR Credit Card Summary

  • Credit card origination volumes—reported one quarter in arrears— increased for the third consecutive quarter, rising 9% YoY to 20.5 million in Q2 2025. This represented the largest YoY increase in two years. This expansion was driven by growth in the super prime and subprime segments.
  • Average new account credit lines decreased by 1.6% YoY. Lower credit lines were seen across all risk tiers, led by subprime, which saw new lines 5.0% lower YoY.
  • Consumer-level delinquencies saw another YoY decline, with 90+ DPD rates falling to 2.37%, down 7 basis points YoY. Delinquency improvements were also seen when examining 30+ DPD and 60+ DPD rates, pointing to an overall strengthening of consumer credit health and more responsible payment behavior, along with better-quality originations driven by adjustments in underwriting standards.

Instant Analysis

“The credit card industry continued its steady expansion in Q3 2025, with origination volumes from Q2 rising for the third consecutive quarter, driven by consistent growth in both super prime and subprime segments. Total new account credit lines also increased, while lenders managed risk through smaller credit limits. Encouragingly, delinquency rates continued to improve, signaling healthier consumer credit behavior and reinforcing the impact of more disciplined and consistent lending practices.”

- Paul Siegfried, senior vice president, credit card business leader at TransUnion

Q3 2025 Credit Card Trends
     
Credit Card Lending Metric 
(Bankcard)
Q3 2025Q3 2024Q3 2023Q3 2022
Number of Credit Cards 
(Bankcards)
574.4 million554.5 million537.9 million510.9 million
Borrower-Level Delinquency
Rate (90+ DPD)
2.37%2.43%2.34%1.94%
Total Credit Card Balances$1.11 Trillion$1.06 Trillion$995 billion$866 billion
Average Debt Per Borrower$6,523$6,380$6,088$5,474
Number of Consumers
Carrying a Balance
174.8 million171.4 million168.6 million163.9 million
Prior Quarter Originations*20.4 million18.8 million20.5 million21.3 million
Average New Account Credit
Lines*
$5,797$5,891$5,777$5,021

*Note: Originations are viewed one quarter in arrears to account for reporting lag.
For more credit card industry information, click here for episodes of Extra Credit: A Card and Banking Podcast by TransUnion. Click here for a credit card industry infographic.

Unsecured personal loans see record balances and resilient credit performance

Q3 2025 CIIR Unsecured Personal Loan Summary

  • Unsecured personal loan originations reached 6.9 million in Q2 2025, marking a 26% year-over-year increase. Growth was strongest among traditionally riskier tiers, with subprime originations up 35% and near prime up 26%. Fintechs accounted for over 40% of these new loans, rebounding after a dip in the previous quarter.
  • Balances continued their steady climb, hitting a record $269 billion in Q3 2025—an 8% YoY increase and the largest since Q1 2024. All risk tiers saw growth, led by super prime at 11%. Fintechs now hold more than half of total balances, followed by banks at 21%.
  • Delinquency rates remained relatively stable year-over-year in Q3 2025, with the 60+ DPD rate inching up to 3.52%, compared to 3.50% in Q3 2024. Of note was the subprime segment, where delinquency declined to 11.4% from 11.9% a year earlier, while other risk tiers held steady. This modest shift suggests some early signs of improvement in credit performance among higher-risk borrowers.

Instant Analysis

“Sustained growth in the unsecured personal loan saw 26% year-over-year originations growth and balances reaching a record $269 billion. This growth was led by fintechs, as they continued gaining share in the super prime segment, and as growth picked up significantly in non-prime credit tiers. More precise risk strategies have enabled this confidence, as evidenced by serious delinquency growing only two basis points year-over-year as lending volumes grow and buy boxes open.”

- Josh Turnbull, senior vice president, consumer lending business leader at TransUnion 

Q3 2025 Unsecured Personal Loan Trends
     
Personal Loan MetricQ3 2025Q3 2024Q3 2023Q3 2022
Total Balances$269 billion$249 billion$241 billion$210 billion
Number of Unsecured
Personal Loans
31.8 million29.3 million27.8 million26.4 million
Number of Consumers with
Unsecured Personal Loans
25.9 million24.2 million23.2 million22.0 million
Borrower-Level Delinquency
Rate (60+ DPD)
3.52%3.50%3.75%3.89%
Average Debt Per Borrower$11,724$11,652$11,692$10,749
Average Account Balance$8,457$8,514$8,644$7,946
Prior Quarter Originations*6.9 million5.4 million5.1 million6.0 million

*Note: Originations are viewed one quarter in arrears to account for reporting lag.
Click here for additional unsecured personal loan industry metrics.

Gen Z gains ground in home equity as mortgage activity ticks up

Q3 2025 CIIR Mortgage Loan Summary

  • Mortgage originations ticked up 8.8% year-over-year in Q2 2025. This growth was mainly driven by growth in rate and term refi, up 101% YoY and cash-out refinances increasing 23% over the same period.
  • Mortgage delinquencies edged up in Q3 2025, with the consumer-level 60+ DPD rate increasing to 1.36%, up from 1.24% one year prior. FHA loans continued to make up the largest share of these delinquencies, although VA loans saw the greatest YoY increase, up 35% YoY.
  • The home equity market saw YoY growth for the fifth consecutive quarter, rising 14% in Q2 2025. While Gen X and Baby Boomers still account for the highest shares of home equity originations, Gen Z saw the most significant YoY growth, up 28% and 23% for HELOCs and HELOANs respectively.

Instant Analysis

“The housing finance landscape continues to evolve, shaped by shifting demographics and an increasingly dynamic monetary policy environment. As interest rates begin to ease, mortgage activity is showing signs of recovery, supported by improving affordability conditions. We remain closely attuned to the potential for further rate reductions should the Federal Reserve proceed with additional cuts. At the same time, rising delinquency rates—particularly within certain borrower segments—underscore the importance of maintaining a vigilant and proactive approach to risk monitoring and portfolio management.”

- Satyan Merchant, senior vice president, automotive and mortgage business leader at TransUnion

Q3 2025 Mortgage Trends
     
Mortgage Lending
Metric
Q3 2025Q3 2024Q3 2023Q3 2022
Number of Mortgage 
Loans
54.5 million54.1 million52.4 million52.2 million
Consumer-Level
Delinquency Rate
(60+ DPD)
1.36%1.24%0.95%0.82%
Prior Quarter
Originations*
1.3 million1.2 million1.2 million1.9 million
Average Loan
Amounts

of New Mortgage
Loans*
$371,467$347,692$343,751$342,778
Average Balance per
Consumer
$268,060$260,900$256,858$249,326
Total Balances of All
Mortgage Loans
$12.7 trillion$12.3 trillion$11.8 trillion$11.5 trillion

* Originations are viewed one quarter in arrears to account for reporting lag.

Auto lending rebounds, but affordability and risk remain in focus

Q3 2025 CIIR Auto Loan Summary

  • Auto loan originations rose 5.2% YoY to 6.7 million in Q3 2025, supported by Federal Reserve rate cuts and stable inventories. Affordability challenges, tariffs, and rising ownership costs remain headwinds. Growth was led by super prime (+8.4%) and subprime (+8.8%), with expansion in these risk tiers contributing to overall market gains.
  • Following a period of stabilization in 2023 and 2024, average monthly payments for new vehicles rose 3.0% YoY to $769 in Q3 2025, while used vehicle payments increased 3.3% to $538. Despite rising costs, the mix of vehicles financed in Q2 2025—43% new and 57% used—closely mirrors pre-pandemic 2019 levels.
  • The percentage of accounts 60+ days past due rose to 1.45% in Q3 2025, up four basis points year-over-year, although the pace of growth has slowed. Notably, delinquency rates among 2024 vintages remain elevated compared to 2019, especially within prime and below-prime risk tiers, signaling continued pressure on credit performance.

Instant Analysis

“Auto lending continued to expand in Q3 2025, supported by rate cuts and stable inventories, even as affordability and ownership costs remain key challenges. Consumer financing behavior is trending back toward pre-pandemic norms, with a balanced mix of new and used vehicle loans despite rising monthly payments. With the expiration of the EV tax credit in September 2025, we’ll be closely watching for a potential uptick in EV registrations in the prior months leading up to it, while also monitoring elevated delinquency rates among newer vintages for signs of credit performance pressure.”

- Satyan Merchant, senior vice president, automotive and mortgage business leader at TransUnion

Q3 2025 Auto Loan Trends
     
Auto Lending MetricQ3 2025Q3 2024Q3 2023Q3 2022
Total Auto Loan Accounts80.3 million80.2 million80.2 million80.4 million
Prior Quarter Originations16.4 million6.0 million6.0 million6.7 million
Average Monthly Payment
NEW2
$769$747$742$707
Average Monthly Payment
USED2
$538$521$533$528
Average Balance per
Consumer
$24,602$24,199$23,501$22,178
Average Amount Financed on
New Auto Loans2
$43,718$41,616$40,914$41,843
Average Amount Financed on
Used Auto Loans2
$27,037$25,891$26,794$28,410
Account-Level Delinquency
Rate (60+ DPD)
1.45%1.44%1.34%1.07%

1Note: Originations are viewed one quarter in arrears to account for reporting lag.
2Data from S&P Global MobilityAutoCreditInsight, Q3 2025 data only for months of July & August.

For more information about the report, please register for the Q3 2025 Credit Industry Insight Report webinar.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

http://www.transunion.com/business

ContactDave Blumberg
TransUnion
  
E-maildblumberg@transunion.com
  
Telephone312-972-6646
  

FAQ

What did TransUnion report about super prime share in Q3 2025 (TRU)?

TransUnion reported super prime share at 40.9% in Q3 2025, up from 37.1% in Q3 2019.

How much did unsecured personal loan originations grow YoY in Q2 2025 (TRU data)?

Unsecured personal loan originations rose 26% YoY to 6.9 million (viewed one quarter in arrears).

What are Q3 2025 credit card balances and delinquency rates from TransUnion (TRU)?

Total credit card balances were $1.11 trillion and 90+ DPD borrower-level delinquency was 2.37%.

Did mortgage activity change in Q2/Q3 2025 according to TransUnion (TRU)?

Yes—mortgage originations rose 8.8% YoY in Q2 2025 and 60+ DPD increased to 1.36% in Q3 2025.

Which credit risk tiers drove originations growth in Q3 2025 (TRU)?

Growth was strongest in the super prime and subprime tiers across credit card and auto originations.

What auto lending trends did TransUnion report for Q3 2025 (TRU)?

Auto originations rose 5.2% YoY with average new monthly payments at $769 and 60+ DPD at 1.45%.

How did fintechs perform in the personal loan market in Q3 2025 (TRU)?

Fintechs accounted for over 40% of new personal loan originations and hold more than half of total balances.
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