TruGolf Announces Acquisition of mlSpatial
- Integration of mlSpatial's AI technology expected to enhance product performance and user experience across TruGolf's entire product suite
- Acquisition builds on existing successful partnership from March 2024
- AI integration expected to lower development costs
- Access to extensive real-time data collection for continuous product improvement through machine learning
- None.
Insights
TruGolf's acquisition of mlSpatial strengthens their AI capabilities, potentially improving product performance while reducing development costs.
TruGolf's acquisition of mlSpatial represents a strategic technology integration that builds upon their existing partnership which began in March 2024. The companies have already collaborated on AI technology to enhance the spin accuracy of TruGolf's Apogee Launch Monitor, creating a foundation for this deeper integration.
This acquisition serves multiple strategic purposes. First, it vertically integrates AI expertise directly into TruGolf's development ecosystem rather than relying on external partnerships. This should accelerate product innovation cycles and create proprietary technological advantages in the competitive golf simulation market.
Second, the deal addresses both product enhancement and cost efficiency simultaneously. CEO Chris Jones specifically mentioned the dual benefits of enhancing realism and interactivity while lowering development costs - a rare combination that could improve margins while delivering superior products.
The technological focus on 9-axis spin accuracy is particularly significant for golf simulation, where precise ball flight physics directly impacts training value. By applying machine learning to the extensive real-time data TruGolf collects daily, the company can continuously refine its algorithms to deliver increasingly accurate simulations.
This acquisition positions TruGolf to potentially leapfrog competitors by applying AI across their entire product ecosystem including the Apogee Launch Monitor, Launchbox, Multisport Arcade, and E6 Apex. The integrated AI capabilities could provide personalized training suggestions and player insights that differentiate TruGolf's offerings in an increasingly competitive market.
Salt Lake City, Utah, June 11, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading golf technology company, has announced that it has executed a definitive agreement to acquire mlSpatial, a renowned AI and machine learning engineering firm. This strategic acquisition aims to advance the integration of artificial intelligence within TruGolf's industry-leading products, including the Apogee Launch Monitor, Launchbox, Multisport Arcade, and E6 Apex.
The collaboration between TruGolf and mlSpatial began in March 2024 with a licensing agreement to co-develop an AI engine enhancing the 9-axis spin accuracy of TruGolf's Apogee Launch Monitor. Building upon this successful partnership, the full acquisition of mlSpatial will enable TruGolf to seamlessly incorporate advanced AI technologies across its entire product suite, delivering unparalleled user experiences, training suggestions, and player insights.
“We are very excited to bring mlSpatial and its AI and machine learning technology into the TruGolf family,” said Chris Jones, TruGolf CEO. He continued, “Acquiring mlSpatial marks a significant milestone in our commitment to revolutionize golf simulation through cutting-edge AI integration. This acquisition empowers us to explore innovative applications of AI across our ecosystem, enhancing realism and interactivity for our users while lowering development costs.”
Josh Pomazal, founder of mlSpatial, expressed enthusiasm about the acquisition: "We're excited to leverage TruGolf's extensive real-time data, collected daily, to continually refine our products with the advanced machine learning and AI models we've developed over the years."
This acquisition solidifies our deep commitment to innovation and aligns with the broader industry trend of significant investments in AI infrastructure. Notably, in January 2025, President Donald Trump announced a private-sector initiative, the Stargate Project, aiming to invest up to
TruGolf's acquisition of mlSpatial positions the company at the forefront of AI-driven innovation in golf simulation, promising enhanced performance and immersive experiences for enthusiasts worldwide.
For more information, please visit www.trugolf.com.
About TruGolf Holdings
TruGolf is a golf technology company, committed to making golf, easy. From innovative uses for AI to build content and enhance its image and spatial analysis, to gamified golf improvement plans, TruGolf is an industry leader in the growing technological revolution in the sport of golf. Since its founding, TruGolf has redefined what is possible in golf through technology. TruGolf’s suite of Hardware, Software, and Web Products make it easier to Play, Improve, and Enjoy the game of golf.
Forward-Looking Statements
Some of the statements in this release are forward-looking statements, which involve risks and uncertainties. Forward-looking statements include, without limitation, whether the Company’s compliance plan will be accepted by Nasdaq and the Company’s expected future cash needs. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ''believes,'' ''estimates,'' ''anticipates,'' ''expects,'' ''plans,'' ''projects,'' ''intends,'' ''potential,'' ''may,'' ''could,'' ''might,'' ''will,'' ''should,'' ''approximately'' or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading "Risk Factors" in the Company's Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the SEC, which are available on the SEC’s website, www.sec.gov.
Media Contacts:
TruGolf: Michael Bacal: Phone: 917-886-9071; mbacal@darrowir.com Web: TruGolf.com LinkedIn: @TruGolf
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