BMO Insurance and Trupanion Join Forces to Bring Simple, Trusted Pet Insurance to More Canadians
BMO Insurance (TRUP partnership) and Trupanion (TRUP) announced a strategic partnership to expand digital pet insurance access across Canada. Ontario pet owners can now obtain quotes and enroll online via the BMO Insurance Solutions Store, with a rollout planned to additional provinces aimed at reaching Canadians by January 2026. The release highlights a large addressable market: 79% of Canadians view pets as family while only about 4% of Canadian pets have health insurance. Trupanion noted it currently protects over one million pets across Canada, the U.S., and Europe. The collaboration emphasizes 24/7 support, unlimited payouts, and direct veterinarian payment options to simplify claims and care.
BMO Insurance (TRUP partnership) e Trupanion (TRUP) hanno annunciato una partnership strategica per espandere l'accesso digitale all'assicurazione per animali domestici in tutto il Canada. I proprietari di animali dell'Ontario possono ora ottenere preventivi e iscriversi online tramite il BMO Insurance Solutions Store, con un rollout previsto in altre province mirato a raggiungere i canadesi entro gennaio 2026. Il comunicato evidenzia un ampio mercato indirizzabile: 79% dei canadesi considera gli animali come membri della famiglia, mentre solo circa 4% degli animali domestici canadesi ha un'assicurazione sanitaria. Trupanion ha osservato di proteggere attualmente più di un milione di animali in Canada, negli Stati Uniti e in Europa. La collaborazione enfatizza supporto 24/7, pagamenti illimitati e opzioni di pagamento diretto ai veterinari per semplificare richieste di risarcimento e cure.
BMO Insurance (alianza TRUP) y Trupanion (TRUP) anunciaron una asociación estratégica para ampliar el acceso a seguros para mascotas en formato digital en Canadá. Los dueños de mascotas de Ontario ya pueden obtener cotizaciones y registrarse en línea a través de la Tienda de Soluciones de Seguros de BMO, con un despliegue previsto en otras provincias para alcanzar a los canadienses para enero de 2026. El comunicado destaca un gran mercado disponible: 79% de los canadienses ven a las mascotas como familia, mientras que solo alrededor de 4% de las mascotas canadienses tienen seguro de salud. Trupanion señaló que actualmente protege a más de un millón de mascotas en Canadá, Estados Unidos y Europa. La colaboración enfatiza soporte 24/7, pagos ilimitados y opciones de pago directo a veterinarios para simplificar reclamaciones y cuidados.
BMO Insurance (TRUP 파트너십) 와 Trupanion (TRUP) 은 캐나다 전역의 디지털 반려동물 보험 접근성 확장을 위한 전략적 파트너십을 발표했습니다. 온타리오 거주 반려동물 소유자는 이제 BMO 보험 솔루션 스토어를 통해 온라인으로 견적을 받고 등록할 수 있으며, 다른 주로의 확대는 2026년 1월까지 목표로 예정되어 있습니다. 발표는 큰 대상 가능 시장을 강조합니다: 캐나다인 중 79%가 반려동물을 가족으로 여기고 있지만, 반려동물 중 건강보험에 가입된 비율은 약 4%에 불과합니다. Trupanion은 현재 캐나다, 미국, 유럽 전역에서 100만 마리가 넘는 반려동물을 보호하고 있다고 밝혔습니다. 이 협력은 24/7 지원, 무제한 보상, 수의사 결제 직접 처리 옵션을 강조하여 청구 및 진료를 간소화합니다.
BMO Assurance (partenariat TRUP) et Trupanion (TRUP) ont annoncé un partenariat stratégique pour étendre l'accès à l'assurance numérique pour animaux de compagnie au Canada. Les propriétaires d'animaux en Ontario peuvent désormais obtenir des devis et s'inscrire en ligne via le BMO Insurance Solutions Store, avec un déploiement prévu dans d'autres provinces visant à atteindre les Canadiens d'ici janvier 2026. Le communiqué met en évidence un grand marché adressable : 79% des Canadiens considèrent les animaux comme des membres de la famille tandis qu'environ 4% des animaux domestiques canadiens sont assurés. Trupanion a noté qu'il protège actuellement plus d'un million d'animaux en Amérique du Nord et en Europe. La collaboration met l'accent sur l'assistance 24/7, les paiements illimités et les options de paiement direct aux vétérinaires pour simplifier les réclamations et les soins.
BMO Versicherung (TRUP-Partnerschaft) und Trupanion (TRUP) gaben eine strategische Partnerschaft bekannt, um den digitalen Zugriff auf Haustierversicherungen in ganz Kanada zu erweitern. Haustierbesitzer in Ontario können jetzt online über den BMO Insurance Solutions Store Tarife abrufen und sich anmelden, mit geplantem Rollout in weitere Provinzen, um Kanadier bis Januar 2026 zu erreichen. Die Mitteilung hebt einen großen adressierbaren Markt hervor: 79% der Kanadier sehen Haustiere als Familienmitglieder, während nur ca. 4% der kanadischen Haustiere eine Krankenversicherung haben. Trupanion vermerkte, dass es derzeit über eine Million Haustiere in Kanada, den USA und Europa schützt. Die Zusammenarbeit betont 24/7-Support, unbegrenzte Auszahlungen und direkte Tierarzt-Zahlungsoptionen, um Ansprüche und Versorgung zu vereinfachen.
BMO Insurance (شراكة TRUP) وTrupanion (TRUP) أعلنا عن شراكة استراتيجية لتوسيع الوصول إلى التأمين الرقمي للحيوانات الأليفة عبر كندا. يجوز لمالكي الحيوانات الأليفة في أونتاريو الآن الحصول على عروض الأسعار والتسجيل عبر الإنترنت من خلال متجر حلول التأمين من BMO، مع خطة لإطلاقها في مقاطعات أخرى تستهدف الوصول إلى الكنديين بحلول يناير 2026. يبرز البيان سوقاً قابلاً للاستهداف كبيراً: 79% من الكنديين يرون الحيوانات كأعضاء في العائلة في حين أن حوالي 4% من الحيوانات الأليفة الكندية لديها تأمين صحي. أشار Trupanion إلى أنه يحمي حالياً أكثر من مليون حيوان أليف في كندا والولايات المتحدة وأوروبا. تؤكّد الشراكة على دعم على مدار 24/7، ودَفْعات غير محدودة، وخيارات الدفع المباشر للطبيب البيطري لتبسيط المطالبات والرعاية.
- Ontario online enrollment live now via BMO Insurance Solutions Store
- National rollout target of January 2026 to reach more Canadian pet families
- Large market opportunity: only 4% of Canadian pets insured
- Trupanion scale: protects over 1,000,000 pets across regions
- None.
Insights
BMO and Trupanion launch a digital pet‑insurance channel in Ontario, targeting nationwide rollout by
BMO Insurance Solutions Inc. will host an online store that lets Ontario pet owners compare, quote, and enroll in Trupanion policies entirely online. The product pitch highlights 24/7 support, unlimited payouts, and direct payment to veterinarians at checkout, while the partnership leverages BMO’s distribution and Trupanion’s underwriting and claims capabilities.
Adoption hinges on execution and consumer demand: only about
Watch for three concrete items: the pace of provincial rollouts, enrollment and quote conversion metrics as they are disclosed, and any changes to plan features or availability when expansion occurs. The near‑term horizon to assess initial traction is through
TORONTO, Nov. 06, 2025 (GLOBE NEWSWIRE) -- BMO Insurance and Trupanion, the leading provider of medical insurance for cats and dogs in Canada, are partnering to expand access to trusted, high-quality pet health coverage for Canadian pet owners.
According to the latest BMO Real Financial Progress Index, nearly four-in-five Canadians (
Ontario pet owners can now visit the BMO Insurance Solutions Store, explore coverage options, obtain a quote, and enroll entirely online. The program will expand to additional provinces with the goal of reaching pet families across Canada by January 2026. This new online store is part of BMO Insurance Solutions Inc. (BMOIS), a new insurance brokerage launched to connect Canadians to trusted, everyday insurance products and reflects BMO’s commitment to making insurance more accessible and convenient.
“At BMO Insurance, our vision is to be the insurer Canadians turn to for all their insurance needs – and that includes the pets they love,” said Rohit Thomas, President and CEO, BMO Insurance. “By combining BMO’s trusted financial expertise with Trupanion’s industry-leading pet protection, we have created a fully digital solution that sets a new standard for how Canadians can protect the health of their pets.”
“At Trupanion, our mission is to be there for the life of every pet,” said Margi Tooth, CEO and President of Trupanion. “BMO shares that same lifelong commitment - supporting customers through every stage of life. Together, we’re helping pet families plan for life’s unexpected moments. With 24/7 support, unlimited payouts, and the ability to pay veterinarians directly at checkout, we’re proud to stand alongside BMO and the veterinary community to ensure pets get the care they deserve, when they need it most.”
Founded in Canada more than 25 years ago, Trupanion has grown from its Canadian roots to become North America’s leading pet insurance brand, trusted by veterinarians and pet parents alike. Today, Trupanion protects over one million pets across Canada, the United States, and Europe – reflecting a cross-border presence and commitment to care that aligns closely with BMO’s own growth and reach on both sides of the border.
About BMO Insurance
BMO Insurance is a trusted provider of a comprehensive range of insurance products and services, supporting the diverse needs of individuals, families, and businesses across Canada. BMO Insurance is a brand name of BMO Life Assurance Company.
Our offerings extend beyond life and annuities, encompassing creditor insurance, travel insurance, and pension risk transfer solutions. At BMO Insurance, we are committed to empowering advisors and clients alike with innovative tools, personalized service, and strategic insights that drive success.
As part of the broader BMO Financial Group, we are dedicated to helping our clients achieve their financial goals, backed by the strength and stability of one of North America's leading financial institutions. Our commitment to innovation and excellence ensures BMO Insurance's position as a trusted partner for advisors and clients, now and in the future.
About BMO Financial Group
BMO Financial Group is the seventh largest bank in North America by assets, with total assets of
About Trupanion
Trupanion is a leader in medical insurance for cats and dogs throughout the United States, Canada, and certain countries in Continental Europe with over 1,000,000 pets currently enrolled. For over two decades, Trupanion has given pet owners peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet parents with the highest value in pet medical insurance with unlimited payouts for the life of their pets. With its patented process, Trupanion is the only North American provider with the technology to pay veterinarians directly in seconds at the time of checkout. Trupanion is listed on NASDAQ under the symbol "TRUP". The company was founded in 2000 in British Columbia, Canada. Trupanion policies are issued, in the United States, by its wholly-owned insurance entity American Pet Insurance Company and, in Canada, by Accelerant Insurance Company of Canada or GPIC Insurance Company. Policies are sold and administered in Canada by Canada Pet Health Insurance Services, Inc. dba Trupanion 309-1277 Lynn Valley Road, North Vancouver, BC V7J 0A2 and in the United States by Trupanion Managers USA, Inc. (CA license No. 0G22803, NPN 9588590). Canada Pet Health Insurance Services, Inc. is a registered damage insurance agency and claims adjuster in Quebec #603927. For more information, please visit Trupanion.com
About the BMO Real Financial Progress Index
Launched in February 2021, the BMO Real Financial Progress Index is an indicator of how consumers feel about their personal finances and whether they are making financial progress. The index aims to spark dialogue that will help consumers reach their financial goals and to humanize a topic that causes anxiety for many – money.
The research detailed in this document was conducted by Ipsos in Canada from June 10 to July 17, 2025. A sample of n=2,501 adults ages 18+ in Canada were collected. Quotas and weighting were used to ensure the composition of the samples reflects that of the Canadian population according to census parameters. The surveys have a credibility interval of +/- 2.4 per cent 19 times out of 20, of what the results would have been had all Canadian adults 18+ been surveyed.
Media Contact:
Aaron Sobeski, Toronto, Aaron.Sobeski@bmo.com, (416) 867-3996
1Source: North American Pet Health Insurance Association (NAPHIA), via Trupanion Media Resources. Trupanion.com
FAQ
What did BMO and Trupanion announce on November 6, 2025 regarding pet insurance (TRUP)?
Can Ontario pet owners enroll in Trupanion insurance through BMO today (TRUP)?
How large is the Canadian pet insurance opportunity cited in the announcement for TRUP?
What features of Trupanion coverage did the announcement highlight (TRUP)?
What geographic reach does Trupanion claim in the announcement relevant to TRUP?
