Doubling Down for Canada's Pups: The Canadian Kennel Club and the Nation's Top Pet Insurer, Trupanion, Reaffirms Alliance to Give Puppies the Best Start
Rhea-AI Summary
Trupanion (Nasdaq: TRUP) and the Canadian Kennel Club renewed their partnership on Nov. 4, 2025 to continue offering Trupanion's Go Home Day Offer to CKC-registered puppies.
Since 2022 the alliance has paid more than $7.4 million USD across 30,000+ claims, activated over 26,000 Go Home Day Offers and enrolled more than 13,000 puppies, working with over 2,000 breeders across 187 breeds. The Go Home Day Offer provides 30 days of full coverage with no payout limits, breed restrictions, or exclusions at no upfront cost to buyers; standard exclusions such as pre-existing conditions still apply.
Positive
- $7.4M+ in claims paid since 2022
- 30,000+ claims demonstrate scale of claims activity
- 13,000+ puppies enrolled via Go Home Day Offer
- 2,000+ breeders participating across 187 breeds
Negative
- Go Home Day Offer provides only 30 days of introductory coverage
- Policies include standard exclusions such as pre-existing conditions
News Market Reaction
On the day this news was published, TRUP declined 0.66%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Since the partnership began, Trupanion has paid more than
for veterinary care for thousands of CKC-registered puppies.
Since the alliance began in 2022, it has made a significant impact on CKC breeders and pet parents alike. Partnership highlights include:
- More than 30 thousand claims paid, amounting to over
$7.4 million USD - Over 26 thousand Go Home Day Offers activated, leading to more than 13 thousand puppies enrolled in a Trupanion plan.
- Over 2 thousand active breeders committed to best-in-class care, helping to enable early protection across more than 187 unique breeds.
The core benefit of the partnership remains Trupanion's exclusive Go Home Day Offer, which provides CKC-registered puppies with 30 days of Trupanion's full, robust coverage—with no payout limits, breed restrictions, or exclusions—at zero upfront cost. Most importantly, this introductory coverage provides essential peace of mind for both breeders and pet parents in those early days of a puppy's transition home.
"Choosing the right dog for your family can take months, or even years, so when you finally find 'the one,' it makes sense to want to give them the absolute best start in life—and that's exactly what Trupanion helps you do," said Margi Tooth, President and CEO of Trupanion. "Our ongoing partnership with the CKC is an acknowledgement of what we've built together, a seamless safety net for pet health that starts with the breeder and lasts a lifetime for the pet parent. We're thrilled CKC continues to recognize the value of our transparent policies and our sole ability to pay veterinarians instantly and directly, which makes a world of difference when a puppy needs care."
With Trupanion's Go Home Day Offer, pet parents can focus on bonding without the stress of an unexpected veterinary bill—which significantly reduces the risk of pet surrender—while breeders can feel confident in the placement, knowing that the puppy is covered.
"Our partnership with Trupanion has provided tremendous value to Canadian Kennel Club member breeders and their puppy buyers over the years, offering peace of mind through trusted pet health coverage," said Natalie Tarini, Executive Director, Canadian Kennel Club. "Since the partnership began, Trupanion has paid out millions in claims, underscoring the real impact and importance of this valued partnership with the Canadian Kennel Club."
What Breeders Have to Say
"We are proud to partner with Trupanion to ensure our puppies have coverage and support from day one. This partnership provides peace of mind for their new families and helps each puppy make a safe, confident start in their new home," said Laryssa Sawyer, owner of Cedar Creek Kennels. "It's an added layer of protection that reflects the dedication and responsibility we put into every litter we raise. We truly love working with Trupanion!"
To learn more about Trupanion's policies, including coverage exclusions such as pre-existing conditions, or to enroll in Trupanion's free Breeder Support Program, please visit: Trupanion | CKC.
About Trupanion
Trupanion is a leader in medical insurance for cats and dogs throughout
About the Canadian Kennel Club
The Canadian Kennel Club (CKC) is the primary registry body for purebred dogs in
Media Contact: Corporate.communications@Trupanion.com
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SOURCE Trupanion, Inc.
FAQ
What did Trupanion (TRUP) announce on November 4, 2025 about the CKC partnership?
How much has Trupanion paid in claims for CKC puppies since 2022?
How many puppies enrolled in Trupanion plans through the CKC Go Home Day Offer?
What coverage does Trupanion's Go Home Day Offer provide for CKC-registered puppies?
How many breeders and breeds are involved in the Trupanion–CKC program?
What operational evidence shows the partnership's impact for Trupanion (TRUP)?
