Ready for the Spotlight: Trupanion Announces 2025 truFame Winners
Rhea-AI Summary
Trupanion (NASDAQ:TRUP) announced its 2025 truFame winners, selecting 10 pets to be the company’s faces in 2026.
From more than 9,000 submissions and tens of thousands of votes, seven dogs and three cats were chosen, highlighting member stories of emergency care, chronic treatment and everyday pet life. The winners include Atlas (3-year-old Siberian Husky), Copper (2-year-old Basset Hound), Huxley (6-year-old mixed-breed), Isabella (1-year-old Maine Coon), Jack (2-year-old Maine Coon), Leo (3-year-old Mini Australian Shepherd), Oakley (3-year-old Golden Retriever), QTip (3-year-old Ragdoll), Summit (6-year-old Golden Retriever) and Tubby (5-year-old Bernese Mountain Dog).
The announcement emphasizes Trupanion’s mission to protect pets and the role of pet medical insurance in enabling emergency care and ongoing treatment.
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News Market Reaction 1 Alert
On the day this news was published, TRUP declined 0.89%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Seven dogs and three cats from across North America will be the new faces of Trupanion
SEATTLE, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Meet Atlas, a beautiful Siberian Husky from Ontario, Canada. Today Trupanion is proud to announce that Atlas is a truFame winner, one of ten pets chosen to be the faces of Trupanion in 2026.
Just last year, however, Atlas’ family received far different news. Atlas, who wasn’t even two years old at the time, needed two emergency surgeries in less than eight months. Luckily, Atlas had Trupanion pet medical insurance.
“Without Trupanion, I truly don’t know how we could have managed – and the truth is, Atlas might not be here today,” said Atlas’ owners in their truFame submission. “He is truly the best dog. Trupanion didn’t just cover the bills – they gave us more time, more love and more memories with our best friend.”
Stories like Atlas’ are what Trupanion’s truFame campaign is all about. This year more than 9,000 Trupanion members and pet lovers submitted their incredible stories and inspiring photos to trufame.trupanion.com. Together, these stories of love and resilience showcase how pets enrich all of our lives.
“I want to thank everyone who shared their story with us. Our mission is to protect pets. And our annual truFame contest is such a powerful reminder of why we do what we do,” said Trupanion CEO and President, Margi Tooth. “I love seeing the faces of the cats and dogs we protect every day. From day-to-day mishaps, treatment for chronic conditions and those heart-wrenching emergency surgeries, we strive every day to be there for the pets who are always there for us.”
Trupanion members and other pet lovers voted on a series of finalists, after tens of thousands of votes, Trupanion is proud to present the winner of our annual truFame contest.
Trupanion’s 2025 truFame Winners
- Atlas – a 3-year-old Siberian Husky
- Copper – a 2-year-old Basset Hound
- Huxley – a 6-year-old Mixed-Breed Dog
- Isabella – a 1-year-old Maine Coon
- Jack – a 2-year-old Maine Coon
- Leo – a 3-year-old Mini Australian Shepard
- Oakley – a 3-year-old Golden Retriever
- QTip – a 3-year-old Ragdoll
- Summit – a 6-year-old Golden Retriever
- Tubby – a 5-year-old Bernese Mountain Dog
About Trupanion
Trupanion is a leader in medical insurance for cats and dogs throughout the United States, Canada, and certain countries in Continental Europe with over 1,000,000 pets currently enrolled. For over two decades, Trupanion has given pet owners peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet parents with the highest value in pet medical insurance with unlimited payouts for the life of their pets. With its patented process, Trupanion is the only North American provider with the technology to pay veterinarians directly in seconds at the time of checkout. Trupanion is listed on NASDAQ under the symbol “TRUP”. The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued, in the United States, by its wholly-owned insurance entity American Pet Insurance Company or ZPIC Insurance Company and, in Canada, by Accelerant Insurance Company of Canada or GPIC Insurance Company. Policies are sold and administered in Canada by Canada Pet Health Insurance Services, Inc. dba Trupanion 309-1277 Lynn Valley Road, North Vancouver, BC V7J 0A2 and in the United States by Trupanion Managers USA, Inc. (CA license No. 0G22803, NPN 9588590). Canada Pet Health Insurance Services, Inc. is a registered damage insurance agency and claims adjuster in Quebec #603927. For more information, please visit Trupanion.com.
Terms and conditions apply. See the full policy for details.
Trupanion is a registered trademark owned by Trupanion, Inc. Underwritten in Canada by Accelerant Insurance Company of Canada, and in the United States by American Pet Insurance Company or ZPIC Insurance Company, 6100 4th Ave S, Seattle, WA 98108. Sold and administered in Canada by Canada Pet Health Insurance Services, Inc. dba Trupanion 309-1277 Lynn Valley Road, North Vancouver, BC V7J 0A2 and in the United States by Trupanion Managers USA, Inc. (CA license No. 0G22803, NPN 9588590). Canada Pet Health Insurance Services, Inc. is a registered damage insurance agency and claims adjuster in Quebec #603927.
Contacts:
Media: Trupanion Corporate Communications
Corporate.communications@trupanion.com
FAQ
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