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Strike a Paws! Trupanion’s truFame Contest Starts Now

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Trupanion (Nasdaq: TRUP), the leading medical insurance provider for cats and dogs, has launched its annual truFame contest for 2025. The contest, running from September 8 to September 19, offers Trupanion members the opportunity to submit their pets' photos and stories for a chance to become the company's brand ambassadors in 2026.

Last year's contest attracted over 6,000 submissions. The winning pets will be featured in Trupanion's marketing and community campaigns throughout 2026. Public voting will take place between September 25 and October 6, with winners announced the week of October 6.

Trupanion (Nasdaq: TRUP), principale assicuratore medico per cani e gatti, ha lanciato il suo concorso annuale truFame per il 2025. Il concorso, che si svolge dall'8 al 19 settembre, permette ai membri Trupanion di inviare foto e racconti dei loro animali per avere la possibilità di diventare ambasciatori del marchio nel 2026.

Lo scorso anno sono arrivate oltre 6.000 candidature. Gli animali vincitori saranno protagonisti delle campagne di marketing e comunitarie di Trupanion per tutto il 2026. Le votazioni pubbliche si terranno tra il 25 settembre e il 6 ottobre, con l'annuncio dei vincitori nella settimana del 6 ottobre.

Trupanion (Nasdaq: TRUP), el principal proveedor de seguros médicos para gatos y perros, ha puesto en marcha su concurso anual truFame para 2025. El concurso, que se celebra del 8 al 19 de septiembre, ofrece a los miembros de Trupanion la oportunidad de enviar fotos e historias de sus mascotas para optar a ser embajadores de la marca en 2026.

El año pasado el concurso recibió más de 6.000 participaciones. Las mascotas ganadoras aparecerán en las campañas de marketing y comunitarias de Trupanion a lo largo de 2026. La votación pública se llevará a cabo entre el 25 de septiembre y el 6 de octubre, y los ganadores se anunciarán la semana del 6 de octubre.

Trupanion (Nasdaq: TRUP)은 고양이와 개를 위한 선도적 의료보험 제공업체로, 2025년 연례 truFame 콘테스트를 시작했습니다. 콘테스트는 9월 8일부터 9월 19일까지 진행되며, Trupanion 회원들은 반려동물의 사진과 사연을 제출해 2026년 브랜드 홍보대사가 될 기회를 얻을 수 있습니다.

지난해 콘테스트에는 6,000건 이상의 출품이 있었습니다. 수상 반려동물은 2026년 동안 Trupanion의 마케팅 및 커뮤니티 캠페인에 등장하게 됩니다. 공개 투표는 9월 25일부터 10월 6일까지 진행되며, 수상자는 10월 6일 주에 발표됩니다.

Trupanion (Nasdaq: TRUP), le principal assureur santé pour chiens et chats, a lancé son concours annuel truFame pour 2025. Le concours, qui se déroule du 8 au 19 septembre, offre aux membres Trupanion la possibilité de soumettre photos et récits de leurs animaux afin de tenter de devenir ambassadeurs de la marque en 2026.

L'année dernière, le concours a reçu plus de 6 000 participations. Les animaux gagnants seront mis en avant dans les campagnes marketing et communautaires de Trupanion tout au long de 2026. Le vote public aura lieu entre le 25 septembre et le 6 octobre, et les lauréats seront annoncés la semaine du 6 octobre.

Trupanion (Nasdaq: TRUP), führender Anbieter von Krankenversicherungen für Katzen und Hunde, hat seinen jährlichen truFame‑Wettbewerb für 2025 gestartet. Der Wettbewerb läuft vom 8. bis 19. September und bietet Trupanion‑Mitgliedern die Möglichkeit, Fotos und Geschichten ihrer Haustiere einzureichen, um Markenbotschafter für 2026 zu werden.

Im vergangenen Jahr gingen über 6.000 Einsendungen ein. Die Gewinnerhaustiere werden 2026 in Trupanions Marketing‑ und Community‑Kampagnen präsentiert. Die öffentliche Abstimmung findet zwischen dem 25. September und dem 6. Oktober statt; die Gewinner werden in der Woche des 6. Oktober bekannt gegeben.

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SEATTLE, Sept. 08, 2025 (GLOBE NEWSWIRE) -- Get ready pet parents, we’re looking for the next faces of Trupanion.

Trupanion (Nasdaq: TRUP), the leader in medical insurance for cats and dogs, is excited to announce the start of our annual truFame contest.

truFame is more than just a contest though. It’s a chance to celebrate the extraordinary ways pets fill our lives with joy, laughter and love. Oh, and there’s also a great prize. The winners of this year’s truFame contest will be the faces of Trupanion in 2026, starring in marketing and community campaigns throughout the year.

“This is the moment for our members’ pets to truly shine,” said Margi Tooth, CEO and President of Trupanion. “Our truFame contest is a powerful celebration of the special connection between pets and their people. It’s a chance to spotlight the everyday heroes – the furry companions who bring happiness, comfort and unconditional love into our lives.”

Last year, over 6,000 Trupanion members submitted their pets for a chance to be one of the faces of Trupanion.

How It Works

  • Submit: From September 8 until September 19 at 5pm PST, Trupanion members can share their pet’s photo and story at trufame.trupanion.com
  • Vote: After entries close, everyone can help choose their favorites between September 25 – October 6.
  • Celebrate: Winning pets will be announced the week of October 6 and featured as the faces of Trupanion in 2026.
  • Terms and Conditions: 2025 truFame Terms and Conditions

About Trupanion

Trupanion is a leader in medical insurance for cats and dogs throughout the United States, Canada, and certain countries in Continental Europe with over 1,000,000 pets currently enrolled. For over two decades, Trupanion has given pet owners peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet parents with the highest value in pet medical insurance with unlimited payouts for the life of their pets. With its patented process, Trupanion is the only North American provider with the technology to pay veterinarians directly in seconds at the time of checkout. Trupanion is listed on NASDAQ under the symbol "TRUP". The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued, in the United States, by its wholly-owned insurance entity American Pet Insurance Company and, in Canada, by Accelerant Insurance Company of Canada or GPIC. Policies are sold and administered in Canada by Canada Pet Health Insurance Services, Inc. dba Trupanion 309-1277 Lynn Valley Road, North Vancouver, BC V7J 0A2 and in the United States by Trupanion Managers USA, Inc. (CA license No. 0G22803, NPN 9588590). Canada Pet Health Insurance Services, Inc. is a registered damage insurance agency and claims adjuster in Quebec #603927. For more information, please visit Trupanion.com

For media inquiries:
Trupanion Corporate Communications
corporate.communications@trupanion.com


FAQ

When is the Trupanion (TRUP) truFame contest 2025 submission deadline?

The submission deadline for Trupanion's truFame contest is September 19, 2025 at 5pm PST. Members can submit their entries at trufame.trupanion.com.

How many entries did Trupanion's (TRUP) truFame contest receive last year?

Trupanion's truFame contest received over 6,000 submissions from members last year.

When will Trupanion (TRUP) announce the truFame contest winners for 2025?

Trupanion will announce the winning pets during the week of October 6, 2025, following the public voting period.

How can I vote in Trupanion's (TRUP) 2025 truFame contest?

Public voting for Trupanion's truFame contest will be open to everyone between September 25 and October 6, 2025.
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