Tractor Supply Introduces YETI Products to Outdoor Gear Line-up

Rhea-AI Summary

Tractor Supply Company announces the rollout of YETI products in select stores and online, expanding their outdoor gear collection.

Positive

• Tractor Supply Company will begin selling an assortment of YETI products in select stores and online, including popular items like Tundra and Roadie Hard Coolers, Hopper Soft Coolers, and Rambler drinkware. This partnership enhances Tractor Supply's outdoor gear offerings and aligns with customer interests in camping, fishing, hunting, and outdoor activities.

Negative

• None.

YETI coolers, drinkware and equipment will begin to roll out in Project Fusion stores and online starting Oct. 30

BRENTWOOD, Tenn.--(BUSINESS WIRE)-- Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, today announced that starting October 30, an assortment of YETI® products will begin rolling out at select Tractor Supply stores. A broader collection of YETI gear will also be available online at tractorsupply.com.

An assortment of YETI® products will begin rolling out at select Tractor Supply stores with a broader collection of YETI gear available online at tractorsupply.com. (Photo: Business Wire)

“The addition of YETI complements our extensive lineup of outdoor gear and reinforces our commitment to providing our customers with a great selection of products for Life Out Here,” said Seth Estep, chief merchandising officer at Tractor Supply. “We are especially excited to collaborate with a well-regarded brand like YETI that brings a longstanding reputation for quality and durability, and aligns with our customers’ interests in camping, fishing, hunting and all outdoor activities.”

YETI is known for its premium outdoor products designed to enhance time spent outside, be it an epic adventure or anywhere life takes its customers. As consumer interest in outdoor and active lifestyles grows, Tractor Supply remains committed to providing customers with a superior assortment of products that will now include a variety of YETI’s popular Tundra® and Roadie® Hard Coolers, Hopper® Soft Coolers, Rambler™ and Yonder™ drinkware, and equipment like LoadOut® Buckets, LoadOut® GoBoxes, and Boomer™ Dog Bowls, all in various sizes and colors, available at select stores.

“YETI is proud to partner with Tractor Supply and build upon our shared commitment to high-quality and innovative products for outdoor pursuits,” said Faiz Ahmad, chief commercial officer at YETI. “We look forward to working together to reach consumers where they work and play.”

Starting October 30, YETI will be available in Tractor Supply Project Fusion stores with an extended assortment online.

About Tractor Supply Company

For 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The Company’s 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As of July 1, 2023, the Company operated 2,181 Tractor Supply stores in 49 states, including 81 stores acquired from Orscheln Farm and Home in 2022 that will be rebranded to Tractor Supply by the end of 2023. For more information on Tractor Supply, visit www.tractorsupply.com.

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of July 1, 2023, the Company operated 192 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.

About YETI COOLERS, LLC

Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231024588451/en/

Tractor Supply Company

Mary Winn Pilkington, (615) 440-4212

Tricia Whittemore, (615) 440-4410

corporatecommunications@tractorsupply.com



YETI

media@yeti.com

Source: Tractor Supply Company

FAQ

When will YETI products be available at Tractor Supply stores?

YETI products will begin rolling out at select Tractor Supply stores starting October 30.

What YETI products will be available at Tractor Supply?

Tractor Supply will offer a variety of YETI products, including Tundra and Roadie Hard Coolers, Hopper Soft Coolers, Rambler drinkware, and equipment like LoadOut Buckets, LoadOut GoBoxes, and Boomer Dog Bowls.

Where can I purchase YETI products online?

YETI products will be available for purchase online at tractorsupply.com.

What is Tractor Supply's commitment to outdoor gear?

Tractor Supply is committed to providing customers with a superior assortment of outdoor gear, and the addition of YETI products further enhances their offerings.

What is YETI known for?

YETI is known for its premium outdoor products designed to enhance time spent outside, including coolers, drinkware, and equipment.