Ezoic & The Trade Desk Partner to Empower Independent Publishing and First-Party Data

Rhea-AI Summary

Ezoic has announced a strategic partnership with The Trade Desk (TTD), the second-largest demand-side advertising platform globally after Google, managing over $5B in annual ad spend. This unique collaboration makes Ezoic a key partner in TTD's OpenPath program, creating a direct connection between independent publishers and TTD's advertisers.

The partnership aims to provide a transparent avenue for brands to shift ad budgets from walled gardens, with early testing showing promising revenue increases for Ezoic publishers. The collaboration includes integration with Unified ID 2.0 and Ezoic's ezID platform, focusing on privacy-compliant first-party data utilization as third-party cookies phase out.

Positive

• Direct integration with The Trade Desk's $5B+ advertising ecosystem
• Early testing shows strong incremental revenue gains for publishers
• Strategic positioning in TTD's OpenPath program
• Enhanced first-party data capabilities through Unified ID 2.0 integration

Negative

• None.

SAN DIEGO, Jan. 7, 2025 /PRNewswire/ -- Ezoic, the AI-driven technology platform for digital publishers, recently announced a strategic partnership with The Trade Desk (Nasdaq: TTD), the world's second-largest demand-side advertising ecosystem behind Google (facilitating more than $5B in annual ad spend). Typically, demand-side platforms (DSPs) do not integrate directly with publishers or ad management firms; however, Ezoic's scale, strong relationships, and proprietary tech have positioned it as a key partner in The Trade Desk's OpenPath program.

This collaboration opens a transparent, direct avenue between Ezoic's independent publishers and The Trade Desk's advertiser partners, making it safer and simpler for brands to move ad budgets away from walled gardens. Early testing has already shown strong incremental revenue gains for Ezoic publishers, a trend that is expected to grow over time. The partnership also includes ongoing work on Unified ID 2.0, which will pair with Ezoic's new ezID platform to help publishers tap into first-party data in a privacy-focused, future-proof way.

"As the end of third-party cookies approaches, reducing friction in how advertisers can access and leverage quality publisher audiences is essential," said Tyler Bishop, CMO of Ezoic. "Our direct integration with The Trade Desk allows us to address that challenge head-on, while improving transparency and driving more effective, privacy-forward advertising."

The partnership's rollout is already underway, with ongoing adoption and deeper integration between the partners expected throughout the year.

About Ezoic

Ezoic is a leading AI-driven technology platform for digital publishers and website owners, delivering intelligent solutions for site monetization, speed, and content management.

About The Trade Desk

The Trade Desk is a global technology platform for buyers of digital advertising, providing leading solutions across the open internet.

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SOURCE Ezoic

FAQ

What does The Trade Desk (TTD) partnership with Ezoic mean for publishers?

The partnership provides publishers direct access to TTD's advertising ecosystem, promising increased revenue through more transparent and efficient ad transactions.

How much annual ad spend does The Trade Desk (TTD) facilitate?

The Trade Desk facilitates more than $5 billion in annual ad spend, making it the second-largest demand-side advertising ecosystem behind Google.

What is the significance of TTD's OpenPath program for Ezoic publishers?

The OpenPath program creates a direct, transparent connection between Ezoic's independent publishers and TTD's advertisers, potentially increasing ad revenue and efficiency.

How does the TTD-Ezoic partnership address the end of third-party cookies?

The partnership integrates Unified ID 2.0 with Ezoic's ezID platform to help publishers utilize first-party data in a privacy-focused way, preparing for the post-cookie era.