Welcome to our dedicated page for The Trade Desk news (Ticker: TTD), a resource for investors and traders seeking the latest updates and insights on The Trade Desk stock.
The Trade Desk (TTD) operates a leading cloud-based platform for programmatic advertising, enabling data-driven media buying across digital channels. This page aggregates official news and market analysis related to the company’s strategic developments.
Investors and advertising professionals will find verified updates, including earnings reports, technology innovations, and industry partnerships. All content is curated to provide actionable insights into TTD’s position within the adtech ecosystem.
Key coverage areas include platform enhancements, advertising spend trends, and regulatory developments affecting digital media. The resource emphasizes transparency in campaign analytics and cross-device attribution – core components of The Trade Desk’s value proposition.
Bookmark this page for streamlined access to TTD’s latest announcements and third-party analyses. Regular updates ensure stakeholders maintain current awareness of factors influencing the company’s market performance.
Fox (NASDAQ: FOX) and The Trade Desk (NASDAQ: TTD) have announced an expanded partnership focused on advertising innovations across Fox's portfolio. This collaboration integrates Unified ID 2.0 and OpenPath technologies through the AdRise platform, enhancing addressable inventory precision and direct access to premium inventory. Tubi, part of Fox since 2020, will use these technologies across all Fox brands, including Fox Sports and Fox News Media. This partnership aims to create value for advertisers and advance industry transparency and identity standards. Fox CEO Paul Cheesbrough highlights the importance of this integration for engaging authenticated audiences at scale.
The Trade Desk (Nasdaq: TTD) has released The Sellers and Publishers Report, a biannual review of advertising trends on the open internet. The report highlights that the top 500 digital publishers represent around 50% of the open internet's ad revenue, valued for their ad quality and reach. Consumers now spend 61% of their online time on the open internet, a significant shift from 2014. This change is driven by increased streaming TV and digital audio consumption, now nearly 5 hours daily for the average American. The report also indicates a decline in ad spending on platforms like Google and Facebook, which accounted for less than half of digital ad spending in 2022. The report features the top 100 advertising publishers, assessed on various criteria, in collaboration with Sincera.
The Trade Desk reported strong first quarter financial results for 2024, with revenue reaching $491 million, a 28% year-over-year growth. The company emphasized the value of premium inventory on the open internet and highlighted the growth in Connected TV (CTV) and advancements in AI. The Trade Desk also announced partnerships, customer retention rates over 95%, and support for Unified ID 2.0. Additionally, the company received industry recognition and conducted share repurchases.
VerticalScope Holdings Inc. has partnered with The Trade Desk to integrate OpenPass and OpenPath solutions for secure user authentication and enhanced access for advertisers. This partnership will benefit over 65 million registered users across 1,200 communities on VerticalScope's platform, offering a premium ad experience and a direct connection for advertisers, ultimately driving value for both parties.
Roku announced a new data-driven TV streaming partnership with The Trade Desk to enhance the ad buying experience, empowering advertisers with better planning, buying, and measurement of TV streaming media. By leveraging Roku's automatic content recognition data, advertisers can suppress incremental households that have already seen their linear TV ads. This partnership aims to provide The Trade Desk customers with access to Roku audience and behavioral data on Roku Media, offering improved campaign optimization capabilities.
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