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The Trade Desk reports developments tied to its global advertising technology platform for buyers of advertising. The company operates a self-service, cloud-based demand-side platform that enables ad buyers to create, manage, and optimize digital campaigns across ad formats and devices, including connected TV, mobile, audio, display, and other open internet environments.
Recurring news includes quarterly and annual financial results, customer retention commentary, share repurchase activity, and platform initiatives such as Kokai, Ventura, OpenAds, and PubDesk. Company updates also cover publisher and content partnerships, retail data integrations, supply-chain transparency, connected-TV monetization tools, board appointments, and finance leadership changes.
The Trade Desk (NASDAQ: TTD), a global advertising technology platform provider, has announced its schedule for releasing Q2 2024 financial results. The company will disclose its financial performance for the quarter ending June 30, 2024, after market close on Thursday, August 8, 2024. Following this, The Trade Desk will host a webcast and conference call at 2:00 P.M. Pacific Time (5:00 P.M. Eastern Time) to discuss the results.
Investors and interested parties can access the live webcast through the Investor Relations section of The Trade Desk's website. For those preferring to join via phone, dial-in numbers are provided for both North American and international callers. An audio replay of the call will be available until August 15, 2024, accessible through specific dial-in numbers for U.S. and non-U.S. participants.
Fox (NASDAQ: FOX) and The Trade Desk (NASDAQ: TTD) have announced an expanded partnership focused on advertising innovations across Fox's portfolio. This collaboration integrates Unified ID 2.0 and OpenPath technologies through the AdRise platform, enhancing addressable inventory precision and direct access to premium inventory. Tubi, part of Fox since 2020, will use these technologies across all Fox brands, including Fox Sports and Fox News Media. This partnership aims to create value for advertisers and advance industry transparency and identity standards. Fox CEO Paul Cheesbrough highlights the importance of this integration for engaging authenticated audiences at scale.
The Trade Desk (Nasdaq: TTD) has released The Sellers and Publishers Report, a biannual review of advertising trends on the open internet. The report highlights that the top 500 digital publishers represent around 50% of the open internet's ad revenue, valued for their ad quality and reach. Consumers now spend 61% of their online time on the open internet, a significant shift from 2014. This change is driven by increased streaming TV and digital audio consumption, now nearly 5 hours daily for the average American. The report also indicates a decline in ad spending on platforms like Google and Facebook, which accounted for less than half of digital ad spending in 2022. The report features the top 100 advertising publishers, assessed on various criteria, in collaboration with Sincera.
The Trade Desk reported strong first quarter financial results for 2024, with revenue reaching $491 million, a 28% year-over-year growth. The company emphasized the value of premium inventory on the open internet and highlighted the growth in Connected TV (CTV) and advancements in AI. The Trade Desk also announced partnerships, customer retention rates over 95%, and support for Unified ID 2.0. Additionally, the company received industry recognition and conducted share repurchases.
VerticalScope Holdings Inc. has partnered with The Trade Desk to integrate OpenPass and OpenPath solutions for secure user authentication and enhanced access for advertisers. This partnership will benefit over 65 million registered users across 1,200 communities on VerticalScope's platform, offering a premium ad experience and a direct connection for advertisers, ultimately driving value for both parties.
Roku announced a new data-driven TV streaming partnership with The Trade Desk to enhance the ad buying experience, empowering advertisers with better planning, buying, and measurement of TV streaming media. By leveraging Roku's automatic content recognition data, advertisers can suppress incremental households that have already seen their linear TV ads. This partnership aims to provide The Trade Desk customers with access to Roku audience and behavioral data on Roku Media, offering improved campaign optimization capabilities.
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