The Trade Desk Appoints Vinny Rinaldi as Vice President of Client Strategy & Growth

Key Terms

open internet technical

The open internet is the idea that all lawful online content, services and sites should be reachable without favoring, blocking or slowing particular sources — like a public highway where every car travels under the same rules. Investors care because rules or breakdowns that let some traffic be prioritized can reshape which companies win or lose, change costs for content delivery and advertising, and alter returns on networks and digital services.

data-driven advertising technical

The practice of using collected data—such as customer demographics, browsing history, purchase behavior, and campaign performance—to target, personalize, measure, and optimize advertising across channels. Think of it like using a map and past trip logs to choose the most efficient route for each traveler: it helps companies reach the right audiences more precisely and track which ads drive sales or leads. For investors, it affects marketing efficiency, revenue scalability, and exposure to privacy or regulatory risks tied to how data is gathered and used.

connected tv technical

A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.

retail media technical

Retail media is the practice of retailers selling advertising space and promotional placements on their websites, apps, in-store screens and checkout areas, using their customer shopping data to target ads. It matters to investors because it creates a high-margin, recurring revenue stream for retailers—like a grocery store renting its endcap for featured products—and can boost profit and valuation by turning customer traffic into advertising sales.

digital audio technical

Digital audio is sound—like music, speech or ambient noise—captured and stored as electronic data that computers and devices can play, copy and transmit. Think of it as turning a live performance into a stream of digital snapshots that can be edited, distributed and measured. Investors care because digital audio changes how content is sold, licensed and monetized (streaming subscriptions, ads, royalties), scales globally with low distribution costs, and produces usage data that can drive revenue decisions.

ai technical

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

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Industry veteran brings decades of marketing, data and digital transformation experience to help brands maximize business outcomes in the AI era

VENTURA, Calif.--(BUSINESS WIRE)--

The Trade Desk, a leading advertising technology company, today announced that Vinny Rinaldi has joined the company as Vice President of Client Strategy & Growth. In this role, Rinaldi will partner closely with marketers to help them unlock greater value from data-driven advertising, navigate the rapidly evolving media landscape and accelerate business growth through the premium open internet. Rinaldi will report to Chief Operating Officer, Vivek Kundra.

Rinaldi joins The Trade Desk with more than two decades of experience leading marketing transformation initiatives for some of the world's most recognizable brands. Most recently, Vinny served as Vice President of Consumer Connections at The Hershey Company. Prior to that, he’s worked on both agency and technology side, with stints at Amazon, Google, GroupM and Dentsu. Throughout his career, he has helped organizations modernize their marketing capabilities, connect data and technology investments to measurable business outcomes, and build customer-centric strategies that drive long-term growth.

"The future of advertising belongs to marketers who can combine data, technology and human expertise to make smarter decisions," said Jeff Green, CEO and Co-Founder of The Trade Desk. "Vinny understands what it takes to help brands transform themselves for that future. He brings a unique combination of strategic vision, marketing expertise and customer focus that will help our clients thrive as AI reshapes our industry."

At The Trade Desk, Rinaldi will work with brands and agency partners to develop growth strategies that leverage the company's industry-leading technology, data-driven decisioning capabilities and premium open internet inventory. He will also advise customers on emerging opportunities across connected TV, retail media, digital audio and other high-growth channels as AI continues to reshape advertising.

"The advertising industry is entering a new era where marketers have unprecedented opportunities to make every advertising dollar work harder," said Rinaldi. "The Trade Desk has consistently led the industry by giving marketers more transparency, more control and better performance. I'm excited to join the team and help customers harness data, technology and AI to achieve stronger business outcomes."

Rinaldi's appointment reflects The Trade Desk's continued investment in helping marketers navigate an increasingly dynamic advertising ecosystem while driving measurable growth through objective, data-driven media buying.

He starts on July 27^th. His hire follows the recent appointments of Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer, Executive Vice President and Kristi Argyilan as Chief Commercial Officer, Executive Vice President, further strengthening The Trade Desk's leadership team as the company enters its next phase of growth.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, LinkedIn, and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260716690967/en/

PR
Pat Wentling
Communications
PR@thetradedesk.com

IR
Jake Graves
Investor Relations
IR@thetradedesk.com

Source: The Trade Desk