Percepta Celebrates 25 Years of Transforming Automotive Customer Experience
Percepta, a joint venture between TTEC Holdings (NASDAQ: TTEC) and Ford, is celebrating its 25th anniversary of providing customer experience (CX) solutions in the automotive industry. Operating in 13 countries and 60 markets, Percepta delivers comprehensive customer engagement services across multiple channels.
The company unveiled a new website and continues to expand its services including customer care, technical support, CX optimization, and revenue generation. Leveraging TTEC's digital infrastructure, Percepta combines AI-driven personalization with expert agent training to deliver millions of customer interactions annually.
Percepta, joint venture tra TTEC Holdings (NASDAQ: TTEC) e Ford, celebra il suo 25º anniversario offrendo soluzioni di customer experience (CX) nel settore automobilistico. Attiva in 13 paesi e 60 mercati, Percepta fornisce servizi completi di coinvolgimento del cliente su più canali.
L'azienda ha lanciato un nuovo sito web e continua ad ampliare la sua offerta, che include assistenza clienti, supporto tecnico, ottimizzazione della CX e generazione di ricavi. Sfruttando l'infrastruttura digitale di TTEC, Percepta combina la personalizzazione basata sull'intelligenza artificiale con la formazione di agenti esperti per gestire milioni di interazioni con i clienti ogni anno.
Percepta, una empresa conjunta entre TTEC Holdings (NASDAQ: TTEC) y Ford, celebra su 25º aniversario brindando soluciones de experiencia del cliente (CX) en la industria automotriz. Operando en 13 países y 60 mercados, Percepta ofrece servicios integrales de interacción con el cliente a través de múltiples canales.
La compañía presentó un nuevo sitio web y continúa ampliando sus servicios, incluyendo atención al cliente, soporte técnico, optimización de CX y generación de ingresos. Aprovechando la infraestructura digital de TTEC, Percepta combina la personalización impulsada por IA con la capacitación de agentes expertos para gestionar millones de interacciones con clientes anualmente.
Percepta는 TTEC Holdings (NASDAQ: TTEC)와 Ford의 합작 투자 회사로, 자동차 산업에서 고객 경험(CX) 솔루션을 제공한 지 25주년을 맞이했습니다. 13개국 60개 시장에서 운영되며, Percepta는 다채널 고객 참여 서비스를 제공합니다.
회사는 새로운 웹사이트를 공개했으며 고객 관리, 기술 지원, CX 최적화 및 수익 창출 등 서비스를 계속 확장하고 있습니다. TTEC의 디지털 인프라를 활용해 Percepta는 AI 기반 개인화와 전문가 교육을 결합하여 매년 수백만 건의 고객 상호작용을 제공합니다.
Percepta, coentreprise entre TTEC Holdings (NASDAQ: TTEC) et Ford, fête ses 25 ans de fourniture de solutions d'expérience client (CX) dans l'industrie automobile. Présente dans 13 pays et 60 marchés, Percepta offre des services complets d'engagement client sur plusieurs canaux.
L'entreprise a lancé un nouveau site web et continue d'élargir ses services, incluant le service client, le support technique, l'optimisation de la CX et la génération de revenus. En s'appuyant sur l'infrastructure numérique de TTEC, Percepta combine la personnalisation pilotée par l'IA avec la formation d'agents experts pour gérer des millions d'interactions clients chaque année.
Percepta, ein Joint Venture zwischen TTEC Holdings (NASDAQ: TTEC) und Ford, feiert sein 25-jähriges Jubiläum in der Bereitstellung von Customer Experience (CX)-Lösungen in der Automobilbranche. Das Unternehmen ist in 13 Ländern und 60 Märkten tätig und bietet umfassende Kundenbindungsdienste über mehrere Kanäle an.
Percepta hat eine neue Website vorgestellt und erweitert weiterhin seine Dienstleistungen, darunter Kundenbetreuung, technischen Support, CX-Optimierung und Umsatzgenerierung. Durch die Nutzung der digitalen Infrastruktur von TTEC kombiniert Percepta KI-gesteuerte Personalisierung mit der Schulung von Expertenagenten, um jährlich Millionen von Kundeninteraktionen zu realisieren.
- 25-year proven track record in automotive CX services
- Extensive global presence across 13 countries and 60 markets
- Strategic joint venture between TTEC and Ford provides unique industry positioning
- Comprehensive service offering spanning customer care, technical support, and revenue generation
- None.
To mark the anniversary, Percepta unveiled a bold new website—redesigned to deliver a sleek, modern user experience and offer a deeper look into its global services and solutions.
"For 25 years, we've lived and breathed the automotive experience," said Karen Gurganious, President of Percepta. "Our team brings an insider's understanding of the industry—across manufacturing, retail, and mobility services—and we apply that knowledge every day to create more meaningful, loyal relationships between brands and their customers. This milestone reflects both our journey and our future—driven by innovation, evolving expectations, and a commitment to elevating automotive CX."
Over the past two decades, Percepta has launched hundreds of CX programs across luxury, mass-market, and fleet segments. The company combines deep automotive knowledge with a digital-first mindset to solve complex challenges for OEMs, dealers, and mobility service providers. Offering a comprehensive suite of services—including customer care, technical and back office support, CX optimization, talent and learning services, and revenue generation—Percepta helps brands streamline operations and strengthen the customer journey.
As a joint venture between a premier CX technology leader and a global OEM, Percepta uniquely understands every gear in the customer journey. Supported by TTEC's award-winning digital CX infrastructure and global delivery footprint, Percepta is transforming the automotive customer experience by blending AI-driven personalization with expert agent training to deliver millions of intuitive and seamless interactions annually.
"The automotive customer experience no longer begins at the dealership—it starts well before the engine does and continues long after the journey ends," said Ken Tuchman, Chairman and CEO of TTEC. "Through Percepta, we're embedded in every aspect of this journey and are honored to work side by side with leading automotive brands to help them anticipate what's next, delight customers at every touchpoint, and build lasting value."
Looking ahead, Percepta continues to invest in technologies and talent that support the next generation of automotive experiences—from smart mobility and connected vehicles to immersive, personalized service models. As Percepta enters its next chapter, it remains committed to delivering cutting-edge CX solutions that meet the evolving demands of a dynamic, fast-paced industry.
About Percepta
Percepta LLC, a joint venture between TTEC and Ford Motor Company, has been a leader in customer experience (CX) solutions for 25 years, specializing in the automotive and mobility sectors. Operating in 13 countries and 60 markets, Percepta delivers end-to-end CX support across multiple channels, helping both mass-market and luxury automotive brands optimize sales, service, and fleet solutions. The company also offers expertise in electric vehicles (EVs) and emerging mobility technologies, including telematics and app support. With a full range of services from concierge care and technical support to back-office operations and digital analytics, Percepta ensures seamless customer interactions at every touchpoint. Visit www.percepta.com to learn more.
Media Contact:
Meredith Matthews
meredith.matthews@ttec.com
+1 281-770-2566
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SOURCE Percepta
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