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TechTarget, Inc. reports developments under the Informa TechTarget name, including financial results, segment reporting and product activity for its B2B technology market services. Following the completed Combination Plan, the company operates through Brand to Demand, which supports technology marketers and sales teams with content, market expertise and permissioned audience data, and Intelligence & Advisory, which includes technology research and advisory activity.
Recurring updates also include Omdia research on technology markets such as smartphones, tablets, cellular IoT, cloud infrastructure, semiconductors and TV operating systems. Company announcements describe go-to-market services, buyer-journey solutions, customer programs, partnerships and the use of proprietary market data to support enterprise technology vendors and related clients.
TechTarget (Nasdaq: TTGT) and 6sense have announced a strategic partnership to integrate TechTarget’s Priority Engine Account Intent Feeds into the 6sense Revenue AI platform. This collaboration aims to enhance sales and marketing efforts by providing mutual customers with precise intent data, enabling more effective account prioritization and engagement.
TechTarget’s Priority Engine, launched in April 2024, is powered by purchase intent data from observed activities of known accounts and buyers. The integration allows customers to create dynamic segments in 6sense, leveraging data filters such as Account Intent Range, Account Intent Trend, and Account Engagements.
The partnership promises to drive sales efficiency, improve list segmentation, and personalize outreach at scale. It aims to eliminate false signals, thereby reducing sales cycle times and increasing campaign ROI.
Early adopters have reported enhanced pipeline management and revenue generation, indicating the potential for significant market impact.
TechTarget, a global leader in B2B technology purchase intent data, announced the winners of the 2024 Archer Awards for data-driven marketing and sales excellence in the EMEA region. The awards recognized leaders across eight categories, with notable winners including SailPoint for Best Integrated Media Program, Xerox for Best Content Program, and AWS for Partner Marketing Excellence. The selection was based on the effectiveness of leveraging targeted audiences and purchase intent data to achieve significant results. Brent Boswell, Senior VP at TechTarget, highlighted the exceptional outcomes driven by the winners’ innovative approaches.
TechTarget (TTGT) announced that its BrightTALK platform won the 2024 SIIA CODiE Award for Best Event Technology Solution.
The company was also a finalist for Best Marketing Solution and Customer Success Team of the Year.
TechTarget’s Priority Engine won the Best Marketing Solution Award in 2023 and has been a finalist across multiple categories for 7 consecutive years. The company previously won Customer Success Team of the Year in 2022.
BrightTALK, the largest opt-in B2B audience network, enables marketers to create, host, and amplify events and webinars, reaching 32 million professionals through AI recommendations and paid lead campaigns.
CEO Michael Cotoia praised the recognition and highlighted the unique value of BrightTALK in driving engagement and success for enterprise technology sales and marketing teams.
TechTarget announced it won 31 awards from the American Society of Business Publication Editors (ASBPE). The awards were divided into 8 national awards (5 Gold, 2 Silver, 1 Bronze) and 23 New England regional awards (8 Gold, 8 Silver, 7 Bronze). Key awards include TechTarget Enterprise AI for Q&A (Gold) and TechTarget CIO for Online State of the Industry (Gold). The recognition reflects TechTarget's commitment to editorial excellence, supported by its team of over 150 editors and 1,000+ contributors. CEO Michael Cotoia and President Rebecca Kitchens highlighted the company's focus on delivering high-quality content and actionable insights to enterprise technology buyers.
TechTarget, Inc. (Nasdaq: TTGT) reported its financial results for the first quarter of 2024, emphasizing purchase intent-driven marketing and sales services. The company will hold a conference call and webcast to discuss the results on May 9, 2024, at 5:00 p.m. (Eastern Time). Investors can access the conference call via webcast or telephone, with a replay available afterward.
TechTarget, Inc. announced that it will present a case study with Broadvoice at Forrester B2B Summit on reshaping the revenue waterfall with intent data. It highlights how Broadvoice is transforming success through buying groups and pipeline alignment. The Case Study will be live on May 6, featuring industry experts who will provide real advice on leveraging intent data effectively.
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