Advancing trustworthy AI globally: TELUS is the first Canadian company to embrace newly-launched Hiroshima AI Process (HAIP) Reporting Framework

Rhea-AI Summary

TELUS becomes the first Canadian company to join the Hiroshima AI Process (HAIP) Reporting Framework, aligning with the G7 AI Code of Conduct. As one of 20 global companies participating in the OECD Pilot, TELUS is contributing to worldwide efforts in developing trustworthy AI systems.

Key developments include:

• Partnership with NVIDIA to launch Sovereign AI Factories in Canada
• Implementation of comprehensive AI risk management practices
• First company globally to receive Privacy by Design certification (ISO 31700-1)
• Development of sustainable AI operations in Rimouski, Quebec, using 99% renewable energy

The company's Chief Data & Trust Officer, Pam Snively, emphasizes TELUS's commitment to responsible AI adoption that prioritizes fairness, safety, and transparency. TELUS will participate in upcoming B7 discussions, contributing to G7 meetings later this year, furthering its role in shaping ethical AI practices globally.

Positive

• First Canadian company to join HAIP Framework, positioning TELUS as an AI industry leader
• Partnership with NVIDIA to launch Sovereign AI Factories, creating new revenue potential in Canadian AI market
• Operating one of world's most sustainable AI data centers with 99% renewable energy, reducing operational costs
• First company globally to receive ISO 31700-1 Privacy by Design certification, strengthening competitive advantage
• Strategic positioning through early adoption of Government of Canada's voluntary code for generative AI

Negative

• Significant investment required for AI infrastructure and data center operations
• Potential regulatory compliance costs as AI governance frameworks evolve
• Competitive pressure in AI market from larger tech companies

Insights

Technology Strategy Expert

TELUS establishes AI leadership through G7 framework adoption and NVIDIA partnership, positioning strategically in AI governance and infrastructure.

TELUS' adoption of the Hiroshima AI Process (HAIP) Reporting Framework represents a strategic positioning in the evolving AI governance landscape. As the first Canadian company to join this framework, TELUS gains early-mover advantage in aligning with international AI standards, specifically the G7 AI Code of Conduct. Being among only 20 global companies participating in the OECD Pilot signals recognition of their established AI governance practices.

The partnership with NVIDIA to launch Sovereign AI Factories addresses growing market demand for domestic AI infrastructure that keeps data within Canadian borders - an increasingly important consideration for government and regulated industry clients. The Rimouski, Quebec data center's 99% renewable energy usage and triple energy efficiency for excess power positions TELUS to potentially realize operational cost advantages while meeting sustainability objectives.

TELUS' credentials in this domain are substantiated by their status as the first company globally certified in Privacy by Design (ISO 31700-1) and early adoption of Canada's voluntary code of conduct for generative AI. Their recognition as the sole Canadian case study in a Business at OECD report on AI skills further validates their approach.

For telecommunications companies, developing robust AI capabilities is becoming a competitive necessity - not just for improving service delivery and operational efficiency, but for enabling new business models and services. This framework adoption demonstrates TELUS' commitment to developing these capabilities responsibly, potentially reducing regulatory risks that might otherwise impede AI deployment.

TELUS contributed insights from its award-winning, human-centric AI program in support of accountability and trust-building worldwide

Contributions of early reporting framework respondents are critical to ongoing global discussions, including the G7 Leaders' Summit and the OECD's Global Partnership on Artificial Intelligence Plenary later this year

TORONTO, April 30, 2025 /PRNewswire/ - TELUS today announces its submission to the Hiroshima AI Process (HAIP) Reporting Framework, sharing its proven approaches and best practices for safe and trustworthy AI development in alignment with the G7 AI Code of Conduct. As one of 20 companies worldwide that participated in the OECD Pilot of the Reporting Framework, TELUS is proud to contribute to global collaborative efforts to develop human-centric AI extending its long-standing commitment to building trust in TELUS and the digital world.

"This collaboration between G7 nations and industry partners is vital to developing human-centric AI that builds trust in technology," said Pam Snively, Chief Data & Trust Officer, TELUS. "As Canada prepares to host the G7 meetings later this year, TELUS is participating in the B7 discussions this May, where it will champion responsible AI adoption that prioritizes fairness, safety, and transparency. Our long-standing commitment to ethical data and AI practices positions us well to contribute to this important work, which will help our global community realize the transformative benefits of this technology in a way that is safe and responsible."

Driving collaboration for trustworthy AI systems around the world
The Hiroshima AI Process (HAIP) is a framework for organizations developing advanced AI systems to align with the G7 AI Code of Conduct. The first-of-its-kind HAIP Reporting Framework offers organizations the chance to present comparable information on their AI risk management actions and practices, thereby supporting transparency, accountability, and interoperability, across various industries and jurisdictions. These actions will help enhance trust in AI while mitigating risks related to the technology.

The HAIP framework was first announced as an international initiative in May 2023 by the G7 member countries, after which TELUS was invited to contribute its insights and expertise to the development of responsible AI. TELUS shared how it has implemented comprehensive AI risk management practices and transparency measures, educated its team members through AI and data literacy programs, and aligned its AI governance with existing international standards.

Homegrown leadership, global impact
TELUS is the first Canadian organization to commit to the Reporting Framework. The organization is recognized for its leadership in developing and deploying responsible AI, becoming the first company in the world to be internationally certified in Privacy by Design (ISO 31700-1) and one of the first to sign the Government of Canada's voluntary code of conduct for generative AI. The company's efforts in AI literacy were recently acknowledged as the sole Canadian case study in a Business at OECD report, Boosting Productivity and Business Growth: The Role of Artificial Intelligence (AI) Skills.

In March 2025, TELUS announced that it is partnering with NVIDIA to launch a series of Sovereign AI Factories, providing Canadian businesses and researchers with advanced technology to drive innovation while keeping all data and computing power in Canada. Importantly, TELUS' AI Factory is built in one the world's most sustainable. AI-ready data centres, in Rimouski, Quebec.It utilizes 99% renewable energy and is three times more energy efficient for excess power usage.

For more information about TELUS' commitment to responsible AI, visit telus.com/responsibleAI.

About TELUS

TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company, generating over $20 billion in annual revenue with more than 20 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. Our TELUS Health business is enhancing 76 million lives worldwide through innovative preventive medicine and well-being technologies. Our TELUS Agriculture & Consumer Goods business utilizes digital technologies and data insights to optimize the connection between producers and consumers. Guided by our enduring 'give where we live' philosophy, TELUS, our team members and retirees have contributed $1.8 billion in cash, in-kind contributions, time and programs including 2.4 million days of service since 2000, earning us the distinction of the world's most giving company. For more information, visit telus.com or follow @TELUSNews on X and @Darren_Entwistle on Instagram.

For more information:
Emily Piccinin
TELUS Public Relations
emily.piccinin@telus.com 

 

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FAQ

What is the Hiroshima AI Process (HAIP) Reporting Framework that TELUS (TU) joined in 2025?

The HAIP Reporting Framework is a G7-initiated system that allows organizations to report their AI risk management practices and align with the G7 AI Code of Conduct. TELUS is one of 20 companies worldwide participating in the OECD Pilot and the first Canadian company to join.

How is TELUS (TU) implementing sustainable AI development in Canada?

TELUS is launching Sovereign AI Factories with NVIDIA in Rimouski, Quebec, using 99% renewable energy in a data center that is three times more energy efficient. This initiative keeps all data and computing power within Canada while promoting sustainable AI development.

What AI certifications and standards has TELUS (TU) achieved in 2025?

TELUS became the first company globally to receive ISO 31700-1 certification for Privacy by Design and was among the first to sign Canada's voluntary code of conduct for generative AI. They were also featured as the only Canadian case study in OECD's report on AI Skills.

What role will TELUS (TU) play in the 2025 G7 meetings?

TELUS will participate in the B7 discussions in May 2025, where they will advocate for responsible AI adoption focusing on fairness, safety, and transparency, contributing to Canada's hosting of the G7 meetings.

How does TELUS (TU) manage AI risk and transparency in its operations?

TELUS implements comprehensive AI risk management practices, transparency measures, and team member education through AI and data literacy programs, while aligning its AI governance with international standards.