Texas Roadhouse Partners with West Madison Foods to Launch Line of Ready-to-Eat, Refrigerated Dips

Rhea-AI Summary

Texas Roadhouse (NASDAQ: TXRH) has partnered with West Madison Foods to launch a new line of ready-to-eat, refrigerated dips inspired by their popular restaurant appetizers. The line features three varieties available in 12 oz. tubs exclusively at Walmart starting May 12: Cactus Blossom™ Dip (Cajun-style onion and garlic), Rattlesnake Bites™ Dip (spicy jalapeño and cheddar), and Fried Pickle Dip. This retail expansion follows the success of Texas Roadhouse's Mini Rolls and Buttery Spreads, targeting consumers who are dining out less frequently but still seeking restaurant-quality flavors at home.

Positive

• Expansion into retail market with new product line targeting at-home consumption
• Partnership with leading dairy dip producer West Madison Foods
• Exclusive distribution through Walmart, ensuring broad market reach
• Strategic timing capitalizing on trend of reduced dining out

Negative

• Limited initial distribution through single retailer (Walmart)
• Potential competition in crowded refrigerated dip market

Fans of one of America's leading casual dining restaurant chains¹ can now get the flavors of their favorite appetizers at home

CHICAGO, May 13, 2025 /PRNewswire/ -- West Madison Foods, producer of the country's top dairy dip, and Texas Roadhouse, Inc. (NasdaqGS: TXRH), one of America's top casual dining restaurant chains¹, today announced the launch of Texas Roadhouse Dairy Dips. The new line features three irresistible dips that pay tribute to Texas Roadhouse's iconic appetizers. These ready-to-eat, refrigerated dips give foodies and snackers an exciting and delicious way to enjoy the flavors of their favorite appetizers in the comfort of home or on the go. So, kick off your boots and get ready to dig in – the three new dips, featuring an incredibly rich, smooth and creamy texture, will be yours for the taking only at Walmart beginning May 12.

"Texas Roadhouse continues to explore ways to engage with loyal guests and potential guests in the retail space," said Texas Roadhouse CEO, Jerry Morgan. "With the success of the Mini Rolls and our Buttery Spreads, dips inspired by our legendary appetizers felt like a natural fit."

The mouth-watering dip lineup includes three authentic varieties the whole family will enjoy, each available in 12 oz. tubs: 

• Cactus Blossom™ Dip—This dip tastes like a full bite of the fried onion dipped in Texas Roadhouse's famous Blossom sauce – a delightful Cajun style blend of onion, spices, and garlic!
• Rattlesnake Bites™ Dip—This dip tastes like the restaurant's jalapeno and cheese appetizer – a spicy kick of cheddar cheese, garlic, cayenne and bell peppers.   
• Fried Pickle Dip—Tastes like the fried pickles appetizer, the mouth-watering flavor of golden-fried pickles in a dip form!

Texas Roadhouse, known for its generous portions, reasonable prices and lively atmosphere, and West Madison Foods are launching these dips at an apt time, when consumers are eating out less frequently. Consumers still want to enjoy their favorite foods but are also seeking the biggest bang for their buck.

The new dips are manufactured and distributed under license by West Madison Foods.

About West Madison Foods
West Madison Foods, based in Chicago, IL, was formed by Brynwood Partners in July 2023 to acquire a portfolio of brands from Ventura Foods. The portfolio includes the exclusive U.S. rights to the iconic Dean's® brand's dairy dips and Marie's® category-leading salad dressings, dips and spreads. For more information on West Madison Foods, please visit www.westmadisonfoods.com.

About Texas Roadhouse
Based in Louisville, Kentucky, founded by Kent Taylor, Texas Roadhouse opened its doors in 1993 and has more than 721 locations in 49 states and 10 foreign countries. The family-friendly restaurant is famous for Hand-Cut Steaks, Made-From-Scratch Sides, Fresh-Baked Bread, and a lively atmosphere. In 2022, Texas Roadhouse was named one of Fortune Magazine's Most Admired Companies. Texas Roadhouse was also recognized as America's Customer Service Champions by USA Today in 2024. In addition to Texas Roadhouse, the company owns and operates Bubba's 33 and Jaggers, for more information, visit www.texasroadhouse.com.

¹ Technomic Top 500 ranking of largest restaurant chains in the U.S.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/texas-roadhouse-partners-with-west-madison-foods-to-launch-line-of-ready-to-eat-refrigerated-dips-302453025.html

SOURCE West Madison Foods

FAQ

What new products is Texas Roadhouse (TXRH) launching at Walmart?

Texas Roadhouse is launching three ready-to-eat refrigerated dips at Walmart: Cactus Blossom™ Dip, Rattlesnake Bites™ Dip, and Fried Pickle Dip, available in 12 oz. tubs starting May 12, 2025.

Who is manufacturing Texas Roadhouse's new dairy dips?

West Madison Foods, producer of the country's top dairy dip, is manufacturing and distributing the Texas Roadhouse dips under license.

What other retail products does Texas Roadhouse (TXRH) offer?

Texas Roadhouse's retail products include Mini Rolls and Buttery Spreads, with the new dip line being their latest retail offering.

Where can consumers buy Texas Roadhouse's new dips?

The new Texas Roadhouse dips will be exclusively available at Walmart stores beginning May 12, 2025.