PANASONIC AVIONICS LAUNCHES NEXT-GENERATION WI-FI PORTAL TO ENHANCE THE PASSENGER CONNECTIVITY EXPERIENCE
Rhea-AI Summary
Panasonic Avionics (TYO) has launched a new cloud-native Wi-Fi Portal platform to enhance in-flight connectivity services. The platform offers airlines complete control over their connectivity experience, allowing them to customize portal design, pricing, and passenger entitlements without formal change requests.
The new portal features seamless Wi-Fi roaming integration, an intuitive interface for passengers, and monetization opportunities through banner advertising and video sponsorships. Key features include cloud-native SaaS infrastructure, self-service CMS, connectivity provider-agnostic compatibility, and robust API integrations. The company currently serves over 70 leading airlines globally with its in-flight connectivity services.
Positive
- Platform offers airlines full autonomy over portal customization and pricing
- Integration with global mobile network operators for seamless Wi-Fi roaming
- Revenue generation potential through advertising and sponsorship placements
- Provider-agnostic solution compatible with mixed fleets
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, TYO declined 0.61%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
The portal is an agnostic solution which can be implemented on mixed fleets that use multiple in-flight connectivity service providers.
With Panasonic's new Wi-Fi Portal, airlines have full autonomy to customize their portal design without a formal change request or ATP. They can use self-service tools to best align their connectivity offerings with their brand identity, onboard strategy, and overall commercial objectives. For example, an airline can now update content, packages, pricing, and passenger entitlements, such as free or discounted Wi-Fi based on frequent flyer status or cabin class, at their own pace.
The Wi-Fi Portal is also designed to remove the typical friction passengers experience when they purchase Wi-Fi sessions during their flights. First, it takes advantage of Panasonic Avionics' Partnerships with global mobile network operators and lets passengers access their Wi-Fi roaming plans directly from the airline portal at any time. It also provides an elegant and intuitive interface that makes it easier and faster for all passengers to purchase connectivity services.
By integrating with Panasonic Avionics' OneMedia platform, airlines may monetize opportunities through their portal, supporting banner advertising and video sponsorship placements by using the new tool.
Last but not least it employs a suite of features to empower airlines with full control of their portal across diverse fleet types and business models including:
- Cloud-native SaaS infrastructure for enhanced performance
- Self-service Content Management System (CMS) for effortless portal customization
- Connectivity provider-agnostic solution compatible with mixed fleets
- Robust APIs for seamless web, app, and third-party portal integrations
John Wade, Vice President of Connectivity Services at Panasonic Avionics, said: "We are very excited to launch our new Wi-Fi Portal. After listening to our customers' feedback and combining it with our deep understanding of the IFEC market, we created a unique tool that gives airlines full control over their in-flight connectivity offering and reflects the growth of our software design capabilities.
"We recognize how crucial it is for airlines to manage the in-flight experience, showcase their brand, implement unique pricing strategies, and have the flexibility to adjust as required. Our Wi-Fi Portal will provide this for airlines, enabling them to further enhance the passenger experience."
More than 70 leading airlines globally have chosen Panasonic Avionics' in-flight connectivity services, indicating the industry's growing demand for more robust and high-speed connectivity solutions.
About Panasonic Avionics Corporation
Panasonic Avionics Corporation is the world's leading supplier of in-flight engagement and communication systems. The company pioneered the industry beginning in 1979 and has consistently introduced innovations that enable unique customer experiences and enhance airline loyalty (NPS), ancillary revenue, and operational efficiency.
Over 200 leading airlines across the world have chosen to install Panasonic Avionics in-flight engagement, satellite Wi-Fi connectivity, and digital services on their aircraft. Panasonic Avionics' proven systems are supported by the largest, global support and services team utilizing OEM insights to ensure peak system performance.
Panasonic Avionics Corporation is headquartered in
For additional information, please visit www.panasonic.aero
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SOURCE Panasonic Corporation of North America
FAQ
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