Travelzoo in Spain Increases Reach from 870,000 to 1.5 Million Travel Enthusiasts
Travelzoo (NASDAQ: TZOO) announced on March 7, 2022, that it has acquired the Secret Escapes business unit in Spain, increasing its reach from 870,000 to 1.5 million travel enthusiasts.
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Rhea-AI Summary
Travelzoo (NASDAQ: TZOO) announced on March 7, 2022, that it has acquired the Secret Escapes business unit in Spain, increasing its reach from 870,000 to 1.5 million travel enthusiasts. This acquisition nearly doubles its audience in the region and is expected to enhance advertising rates and operational efficiency. Travelzoo plans to offer exclusive deals and experiences for its global membership, leveraging its Barcelona team to source and negotiate high-quality offers from Spain, a popular destination for its members.
Positive
- Acquisition increases reach from 870,000 to 1.5 million travel enthusiasts.
- Expected to enhance advertising rates and operational efficiency.
- Access to exclusive deals and experiences for global members.
Negative
- None.
Details
News Market Reaction – TZOO
The recorded move for TZOO in the trading session of this news was -3.74%.
Data tracked by StockTitan Argus. Session date unavailable.
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BARCELONA, Spain and NEW YORK, March 7, 2022 /PRNewswire/ -- Travelzoo® (NASDAQ: TZOO), a global Internet media company that provides exclusive offers and experiences for members, announces that it has acquired the business unit of Secret Escapes in Spain and, as a result, now reaches approximately 1.5 million travel enthusiasts in that country.
"This transaction, which almost doubles our reach, strengthens Travelzoo's brand and business in Spain," said Stephan Keschelis, General Manager of Travelzoo in Spain. "The significant increase in reach will allow us to raise advertising rates and operate with greater efficiency. We look forward to continuing to inspire these travel enthusiasts with high-quality, exclusive deals and experiences."
In addition to providing offers and experiences to its members in Spain, Travelzoo's team in the Barcelona office also sources, reviews, and negotiates offers and experiences for members in other markets. This enables Travelzoo to provide its global membership with top-quality deals from Spain, one of Travelzoo members' favorite destinations.
About Travelzoo
Travelzoo® provides its 30 million members with exclusive offers and one-of-a-kind experiences personally reviewed by our deal experts around the globe. We have our finger on the pulse of outstanding travel, entertainment, and lifestyle experiences. We work in partnership with more than 5,000 top travel suppliers—our long-standing relationships give Travelzoo members access to irresistible deals.
Travelzoo, Top 20 and Jack's Flight Club are registered trademarks of Travelzoo. All other names are trademarks and/or registered trademarks of their respective owners.
Media contacts:
Gabe Saglie – New York
+1 805 453 1209
gsaglie@travelzoo.com
Clemente Corona – Barcelona
+34 655 127 019
travelzoo@tgvlab.es
Cat Jordan – London
+44 77 7678 1525
cjordan@travelzoo.com
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SOURCE Travelzoo