Thumzup® Makes Initial Purchase of DOGE Amid Anticipated Launch of DOGE ETFs

Rhea-AI Summary

Thumzup (NASDAQ:TZUP) has made its first strategic investment in Dogecoin (DOGE), purchasing 7.5 million DOGE tokens valued at $2 million at an average price of $0.2665. This move comes amid anticipated launches of Dogecoin ETFs and follows the company's recent $50 million capital raise at $10 per share in August 2025.

The company is expanding its presence in the Dogecoin ecosystem through the proposed acquisition of DogeHash, a mining operation with 2,500 mining rigs and 1,000 more units on order. Additionally, Thumzup has strengthened its Crypto Advisory Board by appointing Jordan Jefferson, DogeOS CEO and MyDoge Leader, and Alex Hoffman, Head of Ecosystem at DogeOS.

Positive

• None.

Negative

• Significant capital allocation to volatile cryptocurrency assets
• Dependency on future DOGE ETF approval and market performance

Insights

Financial Analyst

Thumzup's $2M Dogecoin purchase and DogeHash acquisition signal aggressive crypto diversification following $50M capital raise.

Thumzup has made its first strategic investment in Dogecoin, purchasing approximately $2 million worth of DOGE tokens at an average price of $0.2665. This acquisition of 7.5 million DOGE tokens comes on the heels of the company's substantial $50 million capital raise in August 2025, which was priced at $10 per share.

The timing of this investment is particularly strategic as it coincides with the anticipated launch of Dogecoin ETFs, which could potentially increase institutional adoption and liquidity for DOGE. Thumzup is clearly positioning itself as a significant player in the Dogecoin ecosystem through multiple channels:

• Direct token acquisition ($2 million initial purchase)
• Mining capability expansion (proposed DogeHash acquisition with 2,500 mining rigs and 1,000 more on order)
• Leadership development (appointment of Dogecoin ecosystem experts to advisory board)

The company appears to be executing a multi-pronged cryptocurrency strategy following its capital raise. By acquiring Dogecoin directly while simultaneously pursuing mining operations through the DogeHash acquisition, Thumzup is diversifying its exposure to potential DOGE appreciation. The integration of DogeOS leadership into its advisory structure suggests the company is seeking specialized expertise to navigate the crypto market effectively.

This strategic pivot represents a significant allocation of the company's recently raised capital toward cryptocurrency operations, indicating a substantial bet on Dogecoin's future growth potential, particularly as ETF products potentially bring institutional money into the DOGE ecosystem.

Initial open-market purchase underscores Thumzup's conviction in Dogecoin following recent $50 million capital raise at $10 per share

Launch of Dogecoin ETFs expected to expand institutional access and recognition of DOGE as a leading digital asset

Thumzup's Dogecoin strategy strengthened through its proposed DogeHash acquisition

Company broadens leadership with another appointment to its to Crypto Advisory Board - DogeOS CEO and MyDoge Leader Jordan Jefferson

LOS ANGELES, Sept. 18, 2025 /PRNewswire/ -- Thumzup Media Corporation ("Thumzup" or the "Company") (Nasdaq: TZUP) today announced its inaugural open-market acquisition of Dogecoin (DOGE), securing approximately 7.5 million tokens valued at roughly $2 million, at a weighted average price of $0.2665. This strategic addition of DOGE to its treasury coincides with the expected launch of the first Dogecoin (DOGE) exchange-traded funds (ETFs), widely regarded as a pivotal development that could accelerate mainstream and institutional investor adoption.

"Dogecoin's increasing recognition, supported by the expected launch of DOGE ETFs, is a transformative moment for the entire digital asset landscape," said Robert Steele, Chief Executive Officer of Thumzup. "Our recent Dogecoin accumulation, combined with our mining initiatives and treasury strategy, reinforces our commitment to supporting Dogecoin's evolution as both a community currency and a productive digital asset."

Building on this momentum, Thumzup is increasing its Dogecoin ecosystem involvement through its proposed acquisition of DogeHash, a cutting-edge Dogecoin mining operation boasting 2,500 advanced mining rigs, with an additional 1,000 units on order, which are expected to be installed later this year. This expansion follows Thumzup's successful $50 million common stock offering in August 2025, priced at $10 per share, earmarked for cryptocurrency accumulation and the procurement of high-performance DOGE mining rigs.

Thumzup is also strengthening its leadership team, highlighted by the recent appointments of DogeOS CEO and MyDoge Leader Jodan Jefferson and Alex Hoffman, Head of Ecosystem at DogeOS, to its Crypto Advisory Board. Jefferson and Hoffman's expertise in blockchain ecosystems should help guide Thumzup's strategic direction in the rapidly evolving cryptocurrency market.

About Thumzup^®

Thumzup Media Corporation is pioneering a new era of digital marketing and financial innovation. In parallel with the growth of its AdTech platform, Thumzup's Board of Directors has authorized the company to strategically expand its treasury strategy to include leading cryptocurrencies, such as Bitcoin, Dogecoin, Litecoin, Solana, Ripple, Ether, and USD Coin, reinforcing the Company's commitment to financial agility and innovation.

Legal Disclaimer

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These include, without limitation, our expectation that we will strategically transform into a leader in cryptocurrency mining, our expectation that we will successfully consummate the acquisition with DogeHash, our potential run rate of $30 million with existing equipment and funds raised, our vision to build a transformative, billion-dollar enterprise, our expectation that we will be able to secure additional miners, our expectation that we will achieve a market leadership, position,  statements about our potential growth, and planned expansion. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although the Company believes that its plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, it can give no assurances that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections including the possibility the DogeHash's revenues will be reduced after the auditors review and audit its revenues and that the price of Dogecoin may drop based on market volatility. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission (the "SEC"), including in the Company's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K. Investors and security holders are urged to read these documents free of charge on the SEC's website at: http://www.sec.gov. Except as required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Additional Information About the Acquisition and Where To Find It
Thumzup intends to file with the SEC a proxy statement in connection with the proposed acquisition of DogeHash and will mail a definitive proxy statement and other relevant documents to Thumzup's stockholders. The closing of the acquisition is conditioned upon the Company obtaining the required stockholder approvals, Nasdaq approval, receipt of a fairness opinion by the Company and customary closing conditions.

Thunzup's stockholders and other interested persons are advised to read, when available, the preliminary proxy statement, and amendments thereto, the definitive proxy statement  and the other relevant documents filed with the SEC in connection with Thumzup's solicitation of proxies for its stockholders' special meeting to be held to approve the transactions because the proxy statement  will contain important information about Thumzup, DogeHash and the transactions. The definitive proxy statement will be mailed to stockholders of Thumzup as of a record date to be established for voting on the transactions. Investors may obtain a free copy of the proxy statement (if and when it becomes available) and other relevant documents filed by Thumzup with the SEC at the SEC's website at www.sec.gov. Stockholders of Thumzup will also be able to obtain copies of the proxy statement, without charge, once available, at the SEC's website at www.sec.gov or by directing a request to: Thumzup Media Corporation, 10557-B Jefferson Blvd, Culver City, CA, Attention: Investor Relations.    

Participants in the Solicitation Legend

Thumzup, DogeHash, and certain of their respective directors, executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies from the stockholders of Thumzup and DogeHash in connection with the proposed transaction. Information about the directors and executive officers of Thumzup is set forth in its Amendment No. 1 to its Annual Report on Form 10-K for the year ended December 31, 2024, which was filed with the SEC on April 30, 2025. Additional information regarding the participants in the proxy solicitation, including TZUP and DogeHash directors and officers, and a description of their direct and indirect interests, by security holdings or otherwise, will be included in the proxy statement and other relevant materials filed with the SEC regarding the acquisition when available. Each of these documents is, or will be, available at the SEC's website or by directing a request to Thumzup as described above under "Additional Information About the Acquisition and Where to Find It."

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SOURCE Thumzup Media Corporation

FAQ

How many Dogecoin tokens did Thumzup (TZUP) purchase in September 2025?

Thumzup purchased 7.5 million Dogecoin tokens valued at approximately $2 million, at a weighted average price of $0.2665.

How much capital did Thumzup raise in its August 2025 offering?

Thumzup raised $50 million through a common stock offering priced at $10 per share in August 2025.

What is Thumzup's planned acquisition in the Dogecoin mining space?

Thumzup plans to acquire DogeHash, a Dogecoin mining operation with 2,500 mining rigs and 1,000 additional units on order.

Who are the new members of Thumzup's Crypto Advisory Board?

Thumzup appointed Jordan Jefferson (DogeOS CEO and MyDoge Leader) and Alex Hoffman (Head of Ecosystem at DogeOS) to its Crypto Advisory Board.

What is the strategic timing of Thumzup's Dogecoin purchase?

The purchase coincides with the anticipated launch of the first Dogecoin (DOGE) exchange-traded funds (ETFs), which could increase institutional adoption.