Deckorators Declares 2026 the Year of the Front Yard

Rhea-AI Summary

Deckorators (NYSE:UFPI) names 2026 the "Year of the Front Yard," highlighting a front-of-home redesign by Premier Outdoor Living founder and Deckorators Certified Elite Pro Sean Collinsgru.

The campaign, informed by Deckorators' 2026 Outdoor Living Report, showcases curb-appeal upgrades—Voyage decking with Surestone, Bromic heaters, pavers, privacy screens, and built-in seating—to demonstrate usable front-yard living concepts for homeowners.

Key Figures

Report year: 2026

1 metrics

Report year 2026 Deckorators 2026 Outdoor Living Report and 'Year of the Front Yard' theme

Market Reality Check

Price: $114.45 Vol: Volume 329,597 vs 20-day ...

normal vol

$114.45 Last Close

Volume Volume 329,597 vs 20-day average 378,462 (relative volume 0.87) ahead of this branding news. normal

Technical Price 115.48 trading above 200-day MA at 98.08, reflecting an established uptrend pre-announcement.

Peers on Argus

Sector momentum scanner shows only one related name (CLF) in momentum, moving do...

1 Down

Sector momentum scanner shows only one related name (CLF) in momentum, moving down with a change of about -9.48% and no news, suggesting this UFPI headline is more company-specific than sector-driven.

Historical Context

5 past events · Latest: Feb 10 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 10	Trend report release	Positive	+1.2%	Deckorators 2026 Outdoor Living Report highlighting front-of-home design trends.
Jan 29	Marketing partnership	Positive	-0.0%	Expanded PGA TOUR sponsorships and on-site presence at three events.
Jan 27	Earnings call notice	Neutral	-1.0%	Announcement of Q4 2025 results date and related conference call details.
Nov 12	Product award win	Positive	-0.0%	EvoTrim exterior trim named a Good Housekeeping 2026 Home Reno Award winner.
Nov 07	Product launch	Positive	-0.4%	Launch of BRAWN structural components line for factory-built products.

Pattern Detected

Marketing/product news has often been positive in tone, but share reactions have been mixed, with several mildly negative or flat moves following upbeat announcements.

Recent Company History

Over the last few months, UFPI brands have highlighted marketing and product initiatives. On Feb 10, 2026, Deckorators’ 2026 Outdoor Living Report on front-of-home trends coincided with a +1.24% move. Earlier in Jan 2026, expanded PGA TOUR sponsorships and a BRAWN™ structural product launch in Nov 2025 were followed by modestly negative or flat reactions. An EvoTrim™ award on Nov 12, 2025 also saw little price lift. Today’s front-yard design showcase continues this branding and product-positioning narrative.

Market Pulse Summary

This announcement highlights Deckorators’ push to make 2026 the “Year of the Front Yard,” tying desi...

Analysis

This announcement highlights Deckorators’ push to make 2026 the “Year of the Front Yard,” tying design content and a showcase project to insights from its Outdoor Living Report. It continues a stream of branding and product initiatives aimed at front-of-home spaces. When evaluating impact, investors may watch future disclosures for evidence that these campaigns influence demand, mix, or pricing power across UFPI’s decking and exterior solutions portfolio.

AI-generated analysis. Not financial advice.

Front-of-home transformation showcases a top trend identified in annual Outdoor Living Report

GRAND RAPIDS, Mich., Feb. 12, 2026 /PRNewswire/ -- Deckorators^®, the leading innovator in outdoor living solutions, is declaring 2026 the "Year of the Front Yard," with a stunning front-of-home redesign partnership with Premier Outdoor Living founder and Deckorators Certified Elite Pro Sean Collinsgru. Drawing from insights within Deckorators' 2026 Outdoor Living Report, which revealed that curb appeal is playing a growing role in home-buying decisions, this project gives homeowners an idea of what's possible in modern front-yard design.

"Over the past year, our contractor partners reported an uptick in homeowner demand for front-of-home renovations," said Michelle Hendricks, Director of Marketing at Deckorators. "Sean transformed his own New Jersey farmhouse-style home into a gorgeous example of what the era of the front yard can be."

Before the renovation, Collinsgru's front yard reflected a familiar issue for many homeowners: strong curb appeal with little usable living space. The redesign introduced the following upgrades:

• Conversation nook with built-in bench seating and integrated storage using Deckorators Voyage decking featuring Surestone^® technology in Costa
• A refined all-season lounge delivering warmth for extended moments with seamlessly built-in Bromic Heating Platinum Electric Heaters and a custom Deckorators swing bed
• Paver-lined walkway and raised flowerbeds designed to improve flow and incorporate low-maintenance plantings
• Entertainment zone featuring a built-in bar and Deckorators privacy screens in Wildwood
• Family-friendly area with a secondary entrance and direct mudroom access

"When outdoor spaces are designed for use, people naturally spend more time there," said Collinsgru. "This makeover demonstrates how applying familiar backyard design principles to the front of the home can make it a welcoming, functional space that encourages daily connection, conversation, and community."

See the full front yard transformation. You can also follow Deckorators', Premier Outdoor Living's, and Bromic Heating's Instagram channels for weekly behind-the-scenes content from the project.

About Deckorators
Deckorators^®, the first name in decking, railing, and accessories, invented the low-maintenance aluminum balusters category and has since led the industry with innovative decking and railing products. With dependably on-trend designs, Deckorators lets DIYers and builders extend their creative ideas from a home's interior to its outdoor living spaces. Deckorators is a brand of UFP Retail Solutions, LLC, a UFP Industries company.

To learn more about Deckorators decking and railing accessories, visit www.deckorators.com or call 1-800-556-8449.

Follow Deckorators on:

• Instagram: @deckorators
• LinkedIn: linkedin.com/company/deckorators
• Facebook: facebook.com/deckorators
• YouTube: youtube.com/deckoratorsproducts
• Pinterest: pinterest.com/deckorators

UFP Industries, Inc. (NASDAQ: UFPI)
UFP Industries Inc. is a holding company whose operating subsidiaries—UFP Packaging, UFP Construction, and UFP Retail Solutions—manufacture, distribute, and sell a wide variety of value-added products used in residential and commercial construction, packaging, and other industrial applications worldwide. Founded in 1955, the company is headquartered in Grand Rapids, Michigan, with affiliates in North America, Europe, Asia, and Australia. For more about UFP Industries, go to www.ufpi.com.

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SOURCE Deckorators®

FAQ

What is Deckorators' "Year of the Front Yard" initiative and how does it affect UFPI?

It is a 2026 marketing and design initiative promoting front-yard makeovers to boost product visibility. According to Deckorators, the campaign features a high-profile front-of-home redesign and social content to showcase Deckorators decking, screens, and accessories to homeowners and contractors.

Which Deckorators products were used in the Sean Collinsgru front-yard project (UFPI)?

The project used Deckorators Voyage decking with Surestone technology and privacy screens in Wildwood. According to Deckorators, the remodel also integrated built-in seating, a swing bed, and decking-focused materials to demonstrate real-world product applications.

How does Deckorators link the 2026 Outdoor Living Report to the UFPI front-yard promotion?

Deckorators ties the promotion to consumer trends showing growing curb-appeal importance in home-buying. According to Deckorators, the report informed the redesign concept and supports messaging that front-yard living is a rising homeowner priority.

Will Deckorators provide ongoing content from the front-yard project for UFPI investors and customers?

Yes; Deckorators plans weekly behind-the-scenes social posts across partner channels to highlight the project. According to Deckorators, updates will appear on Deckorators, Premier Outdoor Living, and Bromic Heating Instagram accounts to drive engagement.

Does the front-yard redesign showcase climate or seasonal solutions relevant to UFPI customers?

The redesign includes an all-season lounge with Bromic Heating Platinum Electric Heaters for extended outdoor use. According to Deckorators, the heating and durable decking choices demonstrate weather-resilient options for year-round front-yard living.

How might Deckorators' "Year of the Front Yard" influence contractor demand for UFPI products?

The initiative aims to increase contractor interest by demonstrating install-ready front-yard solutions and product uses. According to Deckorators, contractor partners have reported rising homeowner demand for front-of-home renovations, which the campaign seeks to amplify.