Frontier Airlines Offers Unlimited Companion Travel and First Class Upgrades with Platinum Status Challenge
Rhea-AI Summary
Frontier Airlines (NASDAQ: ULCC) has launched its new Platinum Status Challenge, offering travelers an opportunity to earn Elite Platinum Status through December 31, 2026. For a $99 enrollment fee and earning 12,500 Elite Status Points within 90 days (reduced from the normal 50,000 points requirement), members can unlock premium benefits including unlimited companion travel, free bags, and premium seat selection.
The program includes access to Frontier's upcoming First Class upgrades in 2026, along with immediate benefits such as priority boarding, no change fees, and priority customer service. Members can earn points through purchases on FlyFrontier.com or the mobile app at 10x points per $1 spent, with additional earning opportunities through the Frontier Airlines World Mastercard®.
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News Market Reaction
On the day this news was published, ULCC declined 5.21%, reflecting a notable negative market reaction. Our momentum scanner triggered 13 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $53M from the company's valuation, bringing the market cap to $966M at that time.
Data tracked by StockTitan Argus on the day of publication.
Join for
Elite Platinum Status Benefits Include:
- Unlimited companion travel (choose a different companion for every flight)
- Free checked bag, plus free carry-on for everyone on the booking
- Complimentary premium seat selection at booking, upgrades to UpFront Plus seating 12 hours before departure, and eligibility for First Class upgrades beginning in early 2026 (all based on availability)
- Boarding Group 1 priority access
- No change or cancel fees
- Priority customer care
Normally, 50,000 Elite Status Points are required to achieve Platinum, but the Platinum Challenge makes it possible with just 12,500. Enrollment is open through December 31, 2025.
How to Earn Points Quickly
Elite Status Points accrue on purchases made through FlyFrontier.com or the Frontier mobile app, including flights, bags, seats, and bundles. Members earn 10x points per
"Platinum Status delivers incredible value, flexibility, and comfort for our most loyal travelers," said Bobby Schroeter, Frontier's Chief Commercial Officer. "From unlimited companion travel to free bags, upgrades to premium seating, and now upcoming eligibility for First Class upgrades in 2026, the Platinum Challenge is an extraordinary opportunity at a fraction of the normal requirement."
To learn more about the Platinum Status Challenge and to register, visit https://www.flyfrontier.com/PlatinumChallenge
The New Frontier
The Platinum Challenge is part of a larger transformation at Frontier Airlines, known as The New Frontier. This evolution is about more than low fares – it's about pairing affordability with a better overall travel experience. Customers are already seeing meaningful changes: clearer and more flexible fare options, enhanced support, and new seating choices designed to add comfort without losing value.
In 2026, Frontier will introduce First Class seating, offering unmatched comfort at Frontier's trademark affordable prices, with Platinum members eligible for complimentary upgrades. Combined with upgrades into Premium and UpFront Plus seating, along with unlimited companion travel, these enhancements reflect Frontier's commitment to making every journey simpler, more comfortable, and more rewarding.
About Frontier Airlines:
Frontier Airlines, Inc. (NASDAQ: ULCC) is committed to delivering Low Fares Done Right. Headquartered in
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SOURCE Frontier Airlines
