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Frontier Airlines Wants to Be Your New Low Fare Airline, and Is Offering Fares as Low as $38* Roundtrip to a Wide Variety of U.S. and International Destinations

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Frontier Airlines (Nasdaq: ULCC) has launched a two-day promotional sale offering roundtrip fares as low as $38 across its U.S., Caribbean, and Latin American routes. The sale, available through August 21, 2025, covers travel dates from September 2-30, 2025.

The airline has also announced a triple miles promotion for FRONTIER Miles members who book by August 26 and fly by November 19. Additionally, Frontier revealed upcoming service enhancements including UpFront Plus seating with guaranteed empty middle seats and plans to introduce First Class seating in late 2025.

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Positive

  • Introduction of premium UpFront Plus seating with extra legroom and guaranteed empty middle seats
  • Launch of First Class seating planned for late 2025
  • New unlimited companion travel program for loyal customers
  • Triple miles promotion for FRONTIER Miles members

Negative

  • Limited time window for promotional fares (2 days only)
  • Restricted travel dates for promotional fares (September only)
  • 14-day advance purchase requirement for promotional fares

News Market Reaction 24 Alerts

-7.59% News Effect
-5.6% Trough in 21 hr 50 min
-$81M Valuation Impact
$984M Market Cap
0.6x Rel. Volume

On the day this news was published, ULCC declined 7.59%, reflecting a notable negative market reaction. Argus tracked a trough of -5.6% from its starting point during tracking. Our momentum scanner triggered 24 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $81M from the company's valuation, bringing the market cap to $984M at that time.

Data tracked by StockTitan Argus on the day of publication.

Two-Day Sale Unlocks Ultra-Low Cost Travel Throughout Month of September

DENVER, Aug. 20, 2025 /PRNewswire/ -- Frontier Airlines (Nasdaq: ULCC) wants to be your new low fare airline, and is celebrating the end of summer with a limited-time sale to destinations throughout the U.S., the Caribbean, and Latin America. Today and tomorrow, travelers can access fares as low as $38* roundtrip on a wide variety of routes.

To take advantage of this limited time offer, consumers must book travel on FlyFrontier.com or the Frontier mobile app by 11:59 pm EDT on August 21.

"We're ending the summer with a bang by slashing fares across our network," said Jeff Werkheiser, senior director of brand and customer engagement, Frontier Airlines. "Now is the perfect time to plan a last-minute September getaway with Frontier and have some extra cash in your pocket to spend at your destination."

FRONTIER Miles members will enjoy even more value when they plan their next adventure by earning 3x miles when they book travel by August 26 and fly by November 19**. Members must opt in to the offer prior to booking travel. With award flights starting at just 5,000 miles, and with low fares to many exciting destinations, members can quickly earn and redeem award travel with the most rewarding loyalty program in the sky. Like the airline, FRONTIER Miles is also family friendly, offering easy family pooling of miles making it simple for families to enjoy rewards together. Joining is free.

Frontier Airlines has introduced sweeping changes to its product and customer service offerings, ushering in 'The New Frontier.' Among the enhancements is UpFront Plus seating, an upgraded seating option with extra leg and elbow room in the first two rows of the aircraft. Customers in UpFront Plus enjoy a window or aisle seat with extra legroom and a guaranteed empty middle seat. The airline also now offers unlimited companion travel for its most loyal customers, with the flexibility to choose a different companion on every Frontier flight. Debuting in late 2025, Frontier will begin offering First Class seating, combining unmatched comfort and space at Frontier's trademark affordable prices.

*About the Promotional Fare Offer:
Tickets must be purchased by 11:59 pm Eastern time on Aug. 21, 2025. Sale fares are valid for nonstop travel on select days of the week, Sep. 2, 2025, through Sep. 30, 2025. 14-day advance purchase is required. Not all markets are available for all dates of travel. Round trip purchase is required. All travel rules will apply, including Frontier Airlines' Contract of Carriage.

**About the 3x Miles Offer:
Earn Triple Travel Miles on one eligible flight purchase at Flyfrontier.com. This offer is valid for a purchase made directly with Frontier between August 19, 2025, and August 26, 2025, for travel completed between August 19, 2025 and November 19, 2025. To qualify, provide your FRONTIER Miles ℠ number at the time of booking. Each bonus is specific to the individual passenger/member. You must opt in to this promotion at least 24 hours prior to departure to be eligible. All other ticket terms and conditions apply. Limit one bonus per member. Cannot be combined with other Travel Mile promotions.

About Frontier Airlines:
Frontier Airlines is dedicated to providing outstanding value and an exceptional travel experience. With the largest and youngest A320neo family fleet in the U.S., Frontier remains committed to leading the industry in fuel efficiency and was recognized in 2024 by the Centre for Aviation as the North American Environmental Sustainability Airline of the Year. The low-fare carrier provides some of the most affordable travel options across the U.S., Caribbean, Mexico, and Latin America. Based in Denver, Colo., Frontier Airlines, Inc. is a subsidiary of Frontier Group Holdings, Inc. (Nasdaq: ULCC).

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/frontier-airlines-wants-to-be-your-new-low-fare-airline-and-is-offering-fares-as-low-as-38-roundtrip-to-a-wide-variety-of-us-and-international-destinations-302534719.html

SOURCE Frontier Airlines

FAQ

What are the dates for Frontier Airlines' (ULCC) $38 fare promotion?

The promotion is available for booking through August 21, 2025, 11:59 pm EDT, for travel between September 2-30, 2025.

What new seating options is Frontier Airlines (ULCC) introducing?

Frontier is introducing UpFront Plus seating with extra legroom and guaranteed empty middle seats, and plans to launch First Class seating in late 2025.

How does Frontier Airlines' (ULCC) triple miles promotion work?

FRONTIER Miles members can earn 3x miles when booking by August 26 and flying by November 19, 2025. Members must opt in before booking.

What are the requirements for Frontier's $38 promotional fares?

The promotion requires a 14-day advance purchase, roundtrip booking, and is valid for select days during September 2025. Travel must be booked through FlyFrontier.com or their mobile app.

What new customer service improvements has Frontier Airlines (ULCC) announced?

Frontier has introduced UpFront Plus seating, unlimited companion travel for loyal customers with flexible companion selection, and upcoming First Class service.
Frontier Group Holdings, Inc.

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Airlines
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United States
DENVER