Uniti Fiber Names Heather Orrico to Lead Enterprise Sales
Rhea-AI Summary
Uniti Fiber (NASDAQ:UNIT) named Heather Orrico as president of Enterprise Sales, effective March 30, 2026. Orrico brings more than 20 years in telecommunications, including 13 years at Comcast, and will lead enterprise sales and growth across the Southeast. The hire emphasizes sales leadership, team building, and enterprise customer focus.
Orrico's recognitions include Presidents Club honors most recently in 2025 and a 2023 Leader of the Year award; she holds a Master of Finance from Auburn and a computer science degree from Troy.
Positive
- None.
Negative
- None.
News Market Reaction – UNIT
In the Mar 30 session, UNIT gained 2.79%, reflecting a moderate positive market reaction. Argus tracked a peak move of +4.3% during that session. Our momentum scanner triggered 16 alerts that day, indicating notable trading interest and price volatility. Trading volume was very high at 3.3x the daily average, suggesting strong buying interest.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 24 | Service award | Positive | +1.5% | Kinetic named CNET’s 2026 Best Rural Fiber Internet Provider. |
| Mar 05 | Service award | Positive | +2.8% | Kinetic won 2026 Best Multi-Gig Internet Value Award from Compare Internet. |
| Mar 03 | Conference appearance | Neutral | +0.9% | Uniti slated to participate in Deutsche Bank media, internet & telecom conference. |
| Mar 02 | Earnings results | Positive | +7.0% | Reported Q4 and 2025 results with detailed 2026 revenue and EBITDA guidance. |
| Feb 25 | Conference appearance | Neutral | -0.5% | Announced presentation at Raymond James institutional investors conference. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent UNIT news, especially awards and earnings, has often been followed by positive price reactions, with only one recent conference-related item seeing a modest decline.
Over the last month, UNIT has reported several constructive developments. On Feb 25, it announced participation in the Raymond James conference, followed by an investor appearance at Deutsche Bank on Mar 3. The Mar 2 earnings release highlighted 2025 revenue of $2,234.5M and strong Kinetic fiber growth, drawing the strongest positive move. Kinetic then received two major 2026 awards for rural fiber and multi-gig value. Today’s leadership appointment at Uniti Fiber fits into this broader narrative of execution and fiber-focused growth.
AI-generated analysis. How Rhea-AI works. Not financial advice.
LITTLE ROCK, Ark., March 30, 2026 (GLOBE NEWSWIRE) -- Uniti Fiber, a provider of high-capacity fiber infrastructure, announced today that Heather Orrico has joined the company as president of Enterprise Sales. She will guide the enterprise sales approach and support growth efforts across the southeast region of the country.
With more than 20 years in telecommunications, Orrico brings experience across engineering, operations, and sales, including work with competitive carriers, incumbent providers, and multiple system operators. During the last 13 years, she served in several leadership posts at Comcast, most recently as vice president for its Texas region.
Orrico has earned recognition throughout her career for strong sales execution and for building teams that perform at a high level. A Presidents Club honoree for multiple years, most recently in 2025, she has delivered consistent year-over-year sales and revenue gains. In 2023, she was named Leader of the Year in recognition of her impact on organizational development and leadership.
“Heather is a proven leader with a deep understanding of the telecommunications industry and a track record of building strong teams and delivering meaningful results,” said Cathy De La Garza, president of Uniti Fiber. “Her background across engineering, operations, and sales brings a valuable perspective on serving enterprise customers and expanding our business. We are pleased to welcome her as we continue to grow our enterprise presence and provide exceptional connectivity solutions for our customers.”
A committed supporter of leadership development, Orrico previously created a career-progression program focused on strengthening leadership skills and preparing high-potential employees for greater responsibilities. She also launched Unscripted Leadership, a podcast in which industry leaders discuss how emerging technologies are speeding business growth.
“Uniti’s fiber network delivers a backbone for unlimited innovation and future-ready connectivity. I am committed to helping businesses harness this cutting-edge infrastructure to grow, succeed, and lead in a digital world,” said Orrico. “I am also incredibly excited to work with and lead the team of talented sales professionals and leaders at Uniti Fiber, whose passion and expertise are the foundation of our success.”
Orrico has been active with the Executive Women’s Partnership through the Greater Houston Partnership and has served as an executive sponsor for several employee resource groups. At her prior organization, she also established the first InspireCIO ORBIES Underwriter position.
She holds a Master of Finance from Auburn University and a bachelor’s degree in computer science from Troy University.
About Uniti Fiber:
Uniti Fiber, a business unit of Uniti (NASDAQ: UNIT), delivers customized, always-on enterprise-grade fiber, ethernet, dark fiber, voice and unified communications, colocation and a suite of managed connectivity solutions reaching more than 375,000 business, state and local government and education locations in 35 markets across six states in the Southeastern U.S. Additional information about Uniti Fiber is available at uniti.com. Engage with us on LinkedIn.
Media Contact:
Tanja Jameson
tanja.jameson@uniti.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3e748ad2-91e0-42cc-9ed0-8f3cb299edb9
