Wheels Up Announces New Member Programs, Service Areas
New features to deliver better pricing, performance and member experience; strengthen path to profitability
The new programs take advantage of Wheels Up's significant network density along the east and west coasts and are designed to complement the flying habits of the vast majority of its more than 12,000 members and customers. The new programs take effect on June 26.
"These new programs represent a fundamental shift in how we are bringing our products and services to market to best serve our members and bolster our path to profitability," said Mark Briffa, Chief Commercial Officer. "As Wheels Up has grown, we've seen that a one-size-fits-all pricing and geographic service model doesn't reflect how our customers actually utilize Wheels Up or allow us to truly capture the operational and financial benefits of our scale."
"By focusing our fleet in the areas where we have substantial demand and resource density, we are able to offer superior pricing, better service and improve the efficiency and profitability of our operations – all while keeping the customer firmly at the center of everything we do."
Under the new programs, Wheels Up will create two primary service areas – one East of the Mississippi River with parts of
Wheels Up will concentrate its King Air fleet – one of the largest in the industry – in the east region, while continuing to offer Light, Mid and Super-mid in both the east and west regions. Members will see lower prices across virtually all cabin classes, reflecting the operational efficiencies gained by a regionalized service strategy.
Wheels Up will continue to serve destinations outside of these primary service areas by leveraging the charter capabilities of its Air Partner subsidiary and our partner network. These flights will be dynamically priced at current market rates, and the company expects to continue to be price competitive relative to the broader industry.
These two denser service networks should also drive an improved member and customer experience through faster recovery times, better on-time performance and reduced operational complexity. Creating more predictable zones of travel will also help reduce repositioning and maintenance costs and improve overall profitability.
"Wheels Up was founded on a commitment to world-class service and an extraordinary member experience," continued Briffa. "These new programs are designed to deliver on those commitments to our existing customer base while also being very attractive to new fliers. We look forward to continuing to provide unparalleled service as a leader in private aviation."
More information about these program changes will be available at Wheelsup.com.
About Wheels Up
Wheels Up is a leading provider of on-demand private aviation in the
Wheels Up is guided by the mission to connect flyers to private aircraft—and one another—and deliver exceptional, personalized experiences. Powered by a global private aviation marketplace connecting its base of more than 12,000 members and customers to a network of more than 1,500 safety-vetted and verified private aircraft, Wheels Up is widening the aperture of private travel for millions of consumers globally. With the Wheels Up mobile app, members and customers have the digital convenience to search, book and fly.
To learn more about Wheels Up, go to Wheelsup.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains certain "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of the control of Wheels Up that could cause actual results to differ materially from the results discussed in the forward-looking statements. These forward-looking statements include, but are not limited to, statements regarding the expectations, hopes, beliefs, intentions or strategies of Wheels Up regarding the future, including, without limitation, statements regarding expectations relating to the degree of market acceptance and adoption of Wheels Up's products and services, including member program changes, and the impact Wheels Up's future plans. In addition, any statements that refer to projections, forecasts, or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "possible," "potential," "predict," "project," "should," "strive," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that statement is not forward-looking. Factors that could cause actual results to differ materially from those expressed or implied in forward-looking statements can be found in the Annual Report on Form 10-K for the year ended December 31, 2022 filed with the
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SOURCE Wheels Up