Roadie Enables Bouqs to Flex Same-Day Delivery Capacity for 44% Holiday Order Increase

Key Terms

direct-to-consumer financial

A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.

same-day delivery technical

A service that gets a purchased item from seller to buyer within the same calendar day the order is placed, using local stock, fast handling and quick transport. Investors care because it can boost sales and customer loyalty like an express checkout lane, but it also raises operating costs, inventory needs and capital spending on warehouses or fleets, affecting profit margins and growth prospects.

Partnership unlocks premium designs and seven-day delivery during peak gifting season

ATLANTA--(BUSINESS WIRE)-- As flower shoppers rush to find last-minute gifts and holiday centerpieces, The Bouqs Co. (“Bouqs”), a leading disruptor in direct-to-consumer (“DTC”) floral delivery, has partnered with Roadie, a UPS company (NYSE:UPS), to offer same-day delivery to its customers in key markets including New York, Los Angeles, and Miami.

With Bouqs anticipating a 44% increase in planned order volume in Q4 compared to Q3, the partnership addresses a critical challenge: Customers often wait until the last minute to order flowers, but shipping can’t fill that demand. Roadie helps Bouqs solve this by enabling same-day delivery from Bouqs stores and distribution points, meeting customer demand when it peaks.

The partnership also unlocks new design possibilities. Typical Bouqs orders arrive in boxes, a method that ensures freshness during cross-country shipping. Premium arrangements, like florist-arranged centerpieces and compote-style vases, can’t be packaged and shipped that way. With Roadie same-day local delivery, Bouqs can now offer delivery for these more elaborate, table-ready designs to customers beyond its physical retail locations, expanding what’s possible without compromising the modern aesthetic that differentiates Bouqs from grocery store flowers.

“Holiday shoppers don’t typically plan ahead for flowers, and that's kind of the point,” said Marc Gorlin, Founder and CEO of Roadie. “You wake up, realize you forgot a host gift or need something beautiful on the table tonight. Bouqs gets that and with Roadie same-day delivery, now they can make it happen. It’s exactly the kind of challenge we love solving: helping great brands deliver fast without losing what makes them special.”

The Roadie network of more than 310,000 independent drivers enables Bouqs to reach customers across metro areas even as traditional shipping windows close during the peak holiday season. The model is particularly effective for floral delivery, where freshness and timing determine customer satisfaction, with same-day delivery available 365 days a year – including floral-forward gifting and hosting occasions like Christmas Eve, Valentine’s Day, Mother’s Day, and last-minute birthday gifts.

“Markets like New York and Los Angeles are critical for our business, and Roadie’s delivery platform allows us to reach far more customers than we could through our stores alone. A customer in Brooklyn can now order a centerpiece in the morning and have it delivered for dinner,” said Wendy Oliff, SVP eCommerce & Subscriptions at Bouqs. “Beyond that reach, using Roadie opens up design possibilities we couldn’t offer before, the kinds of premium pieces our customers want for holiday hosting and gifting.”

The partnership reflects broader retail shifts as companies look for delivery solutions that can scale during peak demand without compromising service quality. For The Bouqs Co., same-day delivery creates an advantage during the season when customer expectations and order volumes are high.

Learn more about how Roadie Same Day® creates flexibility for retailers during high-demand periods.

About Roadie
Roadie, a UPS company, is a leading logistics and delivery platform that helps businesses tackle the complexities of modern retail with unmatched delivery coverage, flexibility and visibility. Reaching 97% of U.S. households across more than 30,000 zip codes — from urban hubs to rural communities — Roadie provides seamless, scalable solutions that meet a variety of delivery needs.

With a network of more than 310,000 independent drivers nationwide, Roadie offers flexible delivery solutions that make complex logistics challenges easy, including solutions for local same-day delivery, delivery of big and bulky items, ship-from-store and DC-to-door. For more information, visit www.roadie.com.

About The Bouqs Company
Bouqs is a leading DTC floral retailer delivering long-lasting, fresh flowers to doorsteps across the US. Founded in 2012 and headquartered in Marina del Rey, the Company has radically disrupted the $100 billion global floral industry through responsibly sourced flowers and a vertically integrated supply chain driven by proprietary data and technology, allowing them to connect farms directly to consumers. This model enables a superior product and redefines the experience and economics for consumers and producers alike. Building upon the success of the DTC model, Bouqs has built a robust subscription service, launched brick-and-mortar stores and expanded into the wedding space, making it easier for couples to shop affordable flowers without sacrificing quality. For more information, visit www.bouqs.com and follow the #BouqLove on Facebook, Instagram and TikTok.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251208470144/en/

Anna Patrick

Gregory on behalf of Roadie

roadie@gregoryagency.com

Hanae Reith

Dreamday on behalf of Bouqs

bouqs@dreamday.la

Source: Roadie