USF Credit Union Selects Upstart for Personal Lending

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artificial intelligence (ai) technical

Artificial intelligence (AI) is the development of computer systems that can perform tasks typically requiring human intelligence, such as understanding language, recognizing patterns, and making decisions. For investors, AI can enhance how businesses analyze data, automate processes, and innovate, potentially leading to increased efficiency and new opportunities in the market.

lending marketplace financial

A lending marketplace is a platform that matches people or institutions who need loans with those willing to lend money, handling pricing, credit checks and the paperwork much like a market connects buyers and sellers. Investors pay attention because it determines how easily loans are made and traded, the likely return and the level of credit and liquidity risk—similar to choosing which stall at a market offers the best balance of price and trust.

ai-powered technology technical

AI-powered technology uses computer systems that learn from data to perform tasks—like a smart assistant that gets better with experience—such as recognizing patterns, making predictions, automating routine work, or helping decisions. Investors pay attention because these tools can raise productivity, cut costs, create new revenue streams and competitive edge, while also bringing risks like errors, bias, higher upfront investment and extra regulatory or reputational exposure.

TAMPA, Fla. & SAN MATEO, Calif.--(BUSINESS WIRE)-- USF Credit Union (USF CU), a member-owned financial cooperative with over $1.4 billion in assets serving over 80,000 members, has partnered with Upstart (NASDAQ: UPST), the leading artificial intelligence (AI) lending marketplace, to offer personal loans to more consumers.

“USF Credit Union’s goal is to help all of our members achieve financial wellness through better banking,” said Richard Sellwood, Senior Vice President and Chief Operation Officer at USF Credit Union. “By partnering with Upstart, we’re able to expand access to credit using AI-powered technology, while maintaining the human, member-first experience our community expects.”

USF CU started lending as a partner with Upstart in March 2026 to expand its personal lending program. On Upstart.com, qualified personal loan applicants who meet USF CU’s credit policies receive tailored offers as they seamlessly transition into a USF Credit Union-branded experience to complete the online membership application and closing process.

“We’re excited to welcome USF Credit Union to the family of Upstart lending partners,” said Ed Walters, Vice President of Lending Partnerships at Upstart. “By partnering with Upstart, USF Credit Union is able to reach and lend to more potential members across the communities it serves through a modern, digital lending experience.”

About Upstart

Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and Upstart’s new Cash Line product, a revolving line of credit. Upstart is based in San Mateo, California.

About USF Credit Union

Founded in 1959, USF Credit Union (USF CU) is a member-owned, not-for-profit financial cooperative dedicated to delivering "Better Banking for All." With over $1.4 billion in assets and serving more than 80,000 members, the Credit Union provides a full suite of financial services. Guided by a commitment to service and financial well-being, USF CU helps members achieve their financial goals through personalized support and innovative offerings. For more information, visit usffcu.org.

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Source: Upstart