Upwork Monthly Hiring Report: Hiring for Customer-Facing Skills Increased 30% in October as Businesses Prepare for Holiday Demand
Upwork (Nasdaq: UPWK) released its October 2025 Monthly Hiring Report showing businesses are turning to independent talent ahead of the holidays. 78% of businesses plan to hire independent talent in the next three months and flexibility (25%) and speed to hire (23%) top reasons.
Key marketplace trends in October: customer service & tech support +30%, community management +29%, data mining & management +26%, AI & machine learning +15%, and game design & development +38%. The report also found 55% of businesses expect to hire data analysts or data scientists soon and top in-demand skills include AI proficiency (61%) and digital marketing (53%).
Upwork (Nasdaq: UPWK) ha pubblicato il suo Monthly Hiring Report di ottobre 2025, che mostra che le aziende si rivolgono a talenti indipendenti prima delle festività. 78% delle aziende prevedono di assumere talenti indipendenti nei prossimi tre mesi e la flessibilità (25%) e la rapidità di assunzione (23%) sono tra le principali motivazioni.
Principali tendenze del marketplace in ottobre: servizio clienti e supporto tecnico +30%, gestione comunità +29%, data mining e gestione +26%, IA e machine learning +15%, e game design e sviluppo +38%. Il rapporto rileva anche che 55% delle aziende prevede di assumere analisti dati o data scientist a breve e le competenze più richieste includono competenze di IA (61%) e marketing digitale (53%).
Upwork (Nasdaq: UPWK) publicó su Informe Mensual de Contratación de octubre de 2025, que muestra que las empresas recurren a talento independiente antes de las fiestas. 78% de las empresas planean contratar talento independiente en los próximos tres meses y la flexibilidad (25%) y la rapidez para contratar (23%) son las principales razones.
Tendencias clave del mercado en octubre: atención al cliente y soporte técnico +30%, gestión de comunidades +29%, minería y gestión de datos +26%, IA y aprendizaje automático +15%, y diseño y desarrollo de juegos +38%. El informe también indica que 55% de las empresas esperan contratar analistas de datos o científicos de datos pronto y las habilidades más demandadas incluyen competencia en IA (61%) y marketing digital (53%).
Upwork(나스닥: UPWK)가 2025년 10월 월간 채용 보고서를 발표했습니다. 다가오는 연휴를 앞두고 기업들이 독립 인재를 활용하고 있습니다. 기업의 78%가 앞으로 3개월 내에 독립 인재를 채용할 계획이며 유연성(25%)과 채용 속도(23%)가 주요 이유입니다.
10월의 주요 시장 동향: 고객 서비스 및 기술 지원 +30%, 커뮤니티 관리 +29%, 데이터 마이닝 및 관리 +26%, AI 및 머신러닝 +15%, 게임 디자인 및 개발 +38%입니다. 보고서는 또한 55%의 기업이 곧 데이터 분석가나 데이터 사이언티스트를 채용할 것으로 예상하며 수요가 높은 기술로는 AI 숙련도(61%), 디지털 마케팅(53%)을 꼽았습니다.
Upwork (Nasdaq : UPWK) a publié son Rapport mensuel sur l'embauche d'octobre 2025, révélant que les entreprises se tournent vers les talents indépendants avant les fêtes. 78% des entreprises prévoient d'embaucher des talents indépendants au cours des trois prochains mois et la flexibilité (25%) ainsi que la rapidité d'embauche (23%) sont les principales raisons.
Principales tendances du marché en octobre : service client et support technique +30%, gestion de communauté +29%, extraction et gestion des données +26%, IA et apprentissage automatique +15%, et design et développement de jeux +38%. Le rapport indique également que 55% des entreprises prévoient d'embaucher des analystes de données ou des data scientists prochainement et les compétences les plus demandées incluent la maîtrise de l'IA (61%) et le marketing numérique (53%).
Upwork (Nasdaq: UPWK) veröffentlichte seinen Oktober 2025 Monthly Hiring Report, der zeigt, dass Unternehmen sich vor den Feiertagen auf freiberufliches Talent wenden. 78% der Unternehmen planen, in den nächsten drei Monaten freiberufliches Talent einzustellen, und Flexibilität (25%) sowie Schnelligkeit bei der Einstellung (23%) gehören zu den Hauptgründen.
Zu den wichtigsten Markttendenzen im Oktober gehören: Kundendienst & Tech-Support +30%, Community-Management +29%, Datenmining & -management +26%, KI & Maschinelles Lernen +15% und Spiele-Design & -Entwicklung +38%. Der Bericht stellt außerdem fest, dass 55% der Unternehmen bald Datenanalysten oder Data Scientists einstellen werden und zu den gefragtesten Fähigkeiten KI-Kompetenz (61%) und digitales Marketing (53%) gehören.
Upwork (ناسداك: UPWK) أصدر تقرير التوظيف الشهري لشهر أكتوبر 2025، الذي يُظهر أن الشركات تتجه إلى المواهب المستقلة قبل العطلات. 78% من الشركات تخطط لتوظيف مواهب مستقلة خلال الثلاثة أشهر المقبلة، وتُعدّ المرونة (25%) وسرعة التوظيف (23%) من الأسباب الرئيسية.
الاتجاهات الرئيسية لسوق العمل في أكتوبر: خدمة العملاء والدعم الفني +30%، إدارة المجتمع +29%، تنقيب البيانات وإدارتها +26%، الذكاء الاصطناعي وتعلّم الآلة +15%، و تصميم وتطوير الألعاب +38%. كما أشار التقرير إلى أن 55% من الشركات تتوقع تعيين محللين بيانات أو علماء بيانات قريباً، وأن المهارات الأكثر طلباً تشمل كفاءة الذكاء الاصطناعي (61%) والتسويق الرقمي (53%).
- Customer-facing hiring increased by 30% in October 2025
- Game design & development demand rose 38% in October 2025
- Data mining & management demand grew 26% in October 2025
- 78% of businesses plan to hire independent talent in the next three months
- None.
PALO ALTO, Calif., Nov. 05, 2025 (GLOBE NEWSWIRE) -- Upwork Inc. (Nasdaq: UPWK), the world’s human and AI-powered work marketplace, today released its Monthly Hiring Report for October, finding that businesses are turning to independent professionals to meet seasonal hiring needs. The report draws from more than 1 million job posts in the U.S. on the Upwork Marketplace annually and a monthly business pulse survey from the Upwork Research Institute. It offers a real-time view of how businesses are hiring in the freelance economy that generates an estimated
“Flexible talent is an essential extension of the workforce,” said Anthony Kappus, chief operating officer at Upwork. “The data shows how businesses are hiring independent professionals to connect with and serve customers through the busy holiday season, drive creative and technical work, and fill key roles faster.”
Top Hiring Insights: October 2025
Flexible hiring for customer-facing skills grew
As companies prepare for holiday demand, many are relying on flexible talent to handle customer support, maintain service quality, and optimize e-commerce performance.
- Data from the Upwork Marketplace:
- Customer service & tech support grew
30% .3 - Community management & tagging grew
29% .3 - E-commerce development grew
9% .3
- Customer service & tech support grew
- Flexibility (
25% ) and speed to hire (23% ) are top reasons businesses engage independent talent.1
Data mining & management grew
As AI becomes embedded in workflows, companies are prioritizing human expertise to ensure accuracy, accountability, and trust.
- Data from the Upwork Marketplace:
- Data mining & management grew
26% .3 - AI & machine learning (AI data annotation & labeling, deep learning, generative AI modeling, etc.) grew
15% .3 - Quality assurance testing grew
7% .3
- Data mining & management grew
55% of businesses expect to hire data analysts and data scientists in the next three months.1
High-value creative contracts are on the rise, led by a
Creative categories are gaining momentum as companies need original storytelling, design, and brand strategy that blends technology and human creativity.
- Data from the Upwork Marketplace:
- Game design & development grew
38% .3 - Branding & logo design grew
19% .3 - Marketing, PR & brand strategy grew
14% .3
- Game design & development grew
- Businesses say they most need AI proficiency (
61% ), digital marketing (53% ), and strategic and creative thinking (44% ) in flexible talent skill sets.1
Top 10 Most In-Demand AI-Enabled Skills in October 20254:
- Graphic design
- Python
- Video editing
- Machine learning
- AI-generated video
- ChatGPT
- Adobe Photoshop (new)
- JavaScript (new)
- Adobe Illustrator
- Content writing
“The mix of creative and AI skills shows that AI and imagination now work side by side,” said Dr. Teng Liu, economist for the Upwork Research Institute. “Teams are using AI to ideate and refine, forming scalable content systems that are fueling a new wave of creative collaboration.”
“We’re seeing AI adoption evolve from experimentation to execution,” said Professor Nicholas Bloom, a member of Upwork’s Economic Advisory Council from Stanford University. “Companies are shifting resources to building AI infrastructure. It seems AI is moving from the lab to the balance sheet, becoming more operational than experimental.”
The Upwork Monthly Hiring Report is released monthly to provide timely workforce insights. For more insights from the world’s human and AI-powered work marketplace, visit upwork.com/research.
About The Upwork Monthly Hiring Report
The Upwork Monthly Hiring Report is designed to provide an early signal of broader shifts in how business leaders are hiring in real-time and aims to provide a more comprehensive picture of hiring trends in the U.S. labor market with a focus on the freelance economy – a dynamic sector of the workforce that generates an estimated
Methodology and Sources
1October Business Pulse Survey from the Upwork Research Institute.
2Upwork Future Workforce Index, April 2025.
3Upwork Marketplace data reflecting month-over-month (MoM) changes based on new contract activity in the U.S. from October 1-26, 2025 compared to September 1-26, 2025. High-value work is defined as a contract of at least
4Upwork Marketplace data reflecting top freelance skills hired for based on new contract activity in the U.S. from October 1-26, 2025.
About Upwork Inc.
Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond.
Since its founding, Upwork Inc. has facilitated more than
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