Upexi Partners with Crypto-Native Marketing and Design Firm, GMI Digital, to Drive Solana-Focused Strategy
Upexi (NASDAQ: UPXI) has partnered with GMI Digital, a crypto-native marketing and design firm, to enhance its Solana-focused strategy. The collaboration aims to strengthen Upexi's engagement with both institutional and crypto-native audiences through brand identity, digital presence, product UX/UI, and social media initiatives.
GMI Digital, headquartered in New Jersey with global operations, specializes in supporting protocols, trading firms, and venture funds with their digital presence and product experiences. The partnership aligns with Upexi's vision to become the premier public company for Solana ($SOL) exposure, leveraging GMI's expertise in crypto culture and public company communication.
Upexi (NASDAQ: UPXI) ha stretto una collaborazione con GMI Digital, un'agenzia specializzata in marketing e design nel settore crypto, per potenziare la sua strategia focalizzata su Solana. Questa partnership mira a rafforzare il coinvolgimento di Upexi sia con il pubblico istituzionale che con quello crypto-native attraverso iniziative di brand identity, presenza digitale, UX/UI dei prodotti e attività sui social media.
GMI Digital, con sede nel New Jersey e operazioni a livello globale, è specializzata nel supportare protocolli, società di trading e fondi di venture capital nella loro presenza digitale e nelle esperienze prodotto. La collaborazione rispecchia la visione di Upexi di diventare la principale società pubblica per l'esposizione a Solana ($SOL), sfruttando l’esperienza di GMI nella cultura crypto e nella comunicazione delle società quotate.
Upexi (NASDAQ: UPXI) se ha asociado con GMI Digital, una firma de marketing y diseño especializada en criptomonedas, para mejorar su estrategia centrada en Solana. La colaboración busca fortalecer el compromiso de Upexi tanto con audiencias institucionales como con usuarios nativos de criptomonedas a través de la identidad de marca, presencia digital, UX/UI de productos e iniciativas en redes sociales.
GMI Digital, con sede en Nueva Jersey y operaciones globales, se especializa en apoyar protocolos, firmas de trading y fondos de capital de riesgo en su presencia digital y experiencia de producto. Esta alianza está alineada con la visión de Upexi de convertirse en la principal empresa pública para la exposición a Solana ($SOL), aprovechando la experiencia de GMI en la cultura crypto y comunicación corporativa.
Upexi (NASDAQ: UPXI)는 암호화폐 전문 마케팅 및 디자인 회사인 GMI Digital과 협력하여 Solana 중심 전략을 강화하고자 합니다. 이번 협력은 브랜드 아이덴티티, 디지털 존재감, 제품 UX/UI, 소셜 미디어 활동을 통해 기관 및 암호화폐 네이티브 대상과의 소통을 강화하는 것을 목표로 합니다.
뉴저지에 본사를 두고 전 세계적으로 운영되는 GMI Digital은 프로토콜, 트레이딩 회사, 벤처 펀드를 대상으로 디지털 존재감 및 제품 경험 지원을 전문으로 합니다. 이번 파트너십은 Upexi가 Solana($SOL) 노출을 위한 최고의 상장 기업이 되겠다는 비전을 실현하기 위해 GMI의 암호화폐 문화 및 상장 기업 커뮤니케이션 전문성을 활용하는 데 부합합니다.
Upexi (NASDAQ : UPXI) s'est associé à GMI Digital, une agence de marketing et de design spécialisée dans la crypto, afin de renforcer sa stratégie centrée sur Solana. Cette collaboration vise à améliorer l'engagement d'Upexi auprès des publics institutionnels et natifs de la crypto via l'identité de marque, la présence digitale, l'UX/UI produit et les initiatives sur les réseaux sociaux.
Basée dans le New Jersey avec des opérations mondiales, GMI Digital se spécialise dans l'accompagnement des protocoles, des sociétés de trading et des fonds de capital-risque pour leur présence digitale et l'expérience produit. Ce partenariat s'inscrit dans la vision d'Upexi de devenir la première société cotée offrant une exposition à Solana ($SOL), en tirant parti de l'expertise de GMI dans la culture crypto et la communication des entreprises publiques.
Upexi (NASDAQ: UPXI) hat eine Partnerschaft mit GMI Digital, einer auf Krypto spezialisierten Marketing- und Designagentur, geschlossen, um seine auf Solana fokussierte Strategie zu stärken. Die Zusammenarbeit zielt darauf ab, Upexis Engagement sowohl bei institutionellen als auch bei Krypto-affinen Zielgruppen durch Markenidentität, digitale Präsenz, Produkt-UX/UI und Social-Media-Initiativen zu intensivieren.
GMI Digital mit Hauptsitz in New Jersey und globaler Präsenz spezialisiert sich darauf, Protokolle, Handelsfirmen und Venturefonds bei ihrer digitalen Präsenz und Produkterfahrung zu unterstützen. Die Partnerschaft entspricht Upexis Vision, das führende börsennotierte Unternehmen für Solana ($SOL) Exposure zu werden, indem GMI's Expertise in Krypto-Kultur und Unternehmenskommunikation genutzt wird.
- Strategic partnership with GMI Digital enhances Upexi's positioning in the Solana ecosystem
- Access to GMI's expertise in crypto-native design and marketing could improve market presence
- Partnership strengthens Upexi's ability to attract both institutional and crypto-native investors
- Increased exposure to crypto market volatility through Solana-focused strategy
- Potential risks associated with regulatory uncertainty in the cryptocurrency space
Collaboration to strengthen Upexi’s engagement with both institutional and crypto-native audiences
TAMPA, Fla., May 29, 2025 (GLOBE NEWSWIRE) -- Upexi, Inc. (NASDAQ: UPXI), a brand owner specializing in the development, manufacturing, and distribution of consumer products with diversification into the cryptocurrency space, today announced that it has selected GMI Digital as its crypto-native marketing and design service provider.
As Upexi advances its Solana-first strategy—offering investors scalable, transparent, and compliant exposure to $SOL—GMI Digital will lead initiatives across brand identity, digital presence, product UX/UI, and social media storytelling. The collaboration aims to sharpen Upexi’s narrative and strengthen its engagement with both institutional and crypto-native audiences.
“As we scale Upexi’s vision to become the premier public company for Solana exposure, it was clear we needed a partner who deeply understands this ecosystem,” said Allan Marshall, CEO of Upexi. “GMI Digital stands out with a rare combination of crypto-native insight and executional excellence across design, product, and marketing. Their expertise makes them an ideal partner to sharpen our messaging strategy and connect with the communities that matter.”
GMI Digital is a full-service crypto-native design and marketing firm that works with protocols, trading firms, and top-tier venture funds to elevate their digital presence, refine product experiences, and scale go-to-market efforts. Headquartered in New Jersey with global operations, GMI supports clients around the world.
“We’re proud to partner with a team that understands both crypto culture and public company communication,” said Emily Readey, Principal and Head of Design at GMI Digital. “At GMI, we collaborate with some of the most ambitious teams in crypto—from early-stage projects to institutional trading desks—across product design, web development, and brand systems. Upexi is building something unique at the intersection of public markets and Solana, and we’re thrilled to help tell that story to the world.”
GMI Digital’s track record mixes technical fluency with sharp design execution and high-impact storytelling. Their design ethos blends clarity, usability, and deep crypto context—skills now fueling GMI’s impact across the industry. Together, Upexi and GMI aim to set a new standard for what a crypto-native public company looks like.
About Upexi, Inc.
Upexi is a brand owner specializing in the development, manufacturing, and distribution of consumer products. The Company has entered the Cryptocurrency industry and cash management of assets through a Cryptocurrency Portfolio. For more information on Upexi’s treasury strategy and future developments, visit www.upexi.com.
Follow Upexi on X - https://twitter.com/upexitreasury
Follow CEO, Allan Marshall, on X - https://x.com/marshall_a22015
Follow CSO, Brian Rudick, on X - https://x.com/thetinyant
About GMI Digital
GMI Digital is a crypto-native marketing and design studio headquartered in New Jersey with offices in Barcelona and Como, Italy. The firm serves leading protocols, trading firms, and venture funds across the digital asset ecosystem. From product and brand design to social and UX/UI strategy, GMI helps the next generation of internet-native businesses scale and communicate with confidence.
Forward Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. For example, the Company is using forward looking statements when it discusses the anticipated use of proceeds. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with business strategy, potential acquisitions, revenue guidance, product development, integration, and synergies of acquiring companies and personnel. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward- looking statements. Although we believe that the beliefs, plans, expectations, and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K and other periodic reports filed from time-to-time with the Securities and Exchange Commission.
Company Contact
Brian Rudick, Chief Strategy Officer
Email:brian.rudick@upexi.com
Phone: (216) 347-0473
Investor Relations Contact
KCSA Strategic Communications
Valter Pinto, Managing Director
Email: Upexi@KCSA.com
Phone: (212) 896-1254
FAQ
What is the purpose of Upexi's partnership with GMI Digital?
How will GMI Digital help UPXI's Solana strategy?
What is GMI Digital's experience in the crypto space?
What is Upexi's main goal in the cryptocurrency market?
