U.S. Bank Avvance Introduces New Longer-Term Financing Options
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point-of-sale lendingfinancial
Point-of-sale lending is a short-term loan or payment plan offered to customers at the time they check out, either in person or online, letting them split or delay payment for a purchase. It matters to investors because it can boost sales and merchant fees but also brings credit risk, regulatory scrutiny and reliance on consumer demand—similar to a store offering instant credit at the register that can increase revenue but may lead to defaults.
embedded financingfinancial
Embedded financing is when a loan, lease, or payment plan is built directly into a product or checkout experience so customers can pay over time without visiting a bank or separate lender. For investors it matters because these built-in credit options can boost sales and customer loyalty, create new fee and interest income, and also bring credit risk and regulatory exposure that can affect future profits and valuation—think of it like a store offering an instant “pay later” option at the cash register.
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APIs are sets of rules that let different software systems talk to each other, like standardized doorways that let apps, data services and websites exchange information without needing to be rebuilt each time. For investors, APIs matter because they speed product development, enable digital partnerships and data feeds, create new revenue or cost savings, and introduce operational or security dependencies that can affect growth and risk.
The embedded point-of-sale lending platform now offers six- and seven-year loan terms, as it gains traction with home improvement merchants nationwide
MINNEAPOLIS--(BUSINESS WIRE)--
U.S. Bank today announced continued product enhancements for its Avvance point-of-sale lending platform with new longer-term loan options designed for larger home improvement projects.
The new loan options – including six- and seven-year terms – are designed to support financing needs for higher-cost home improvement projects. These extended terms provide homeowners with greater payment flexibility while helping contractors and service providers improve affordability and conversion at the point of sale.
“Avvance is designed to integrate wherever merchants and consumers are making decisions,” said Emily Hartye, head of U.S. Bank Avvance and Point-of-Sale Lending. “By extending loan terms for home improvement purchases, we’re helping merchants tackle affordability challenges head-on, drive higher conversion, and deliver financing experiences customers can trust.”
In addition to product enhancements, Avvance is also growing its network of integrated partners – recently signing Skeps, a multi-lender orchestration platform that enables merchants to optimize financing outcomes by matching customers with the most appropriate offers across multiple lenders. The addition of Avvance to Skeps collection of lending partners, puts Avvance in the hands of more merchants who want to provide flexible financing at the point of need and within their customer checkout and decision-making workflows.
When using Avvance, integrated partners can embed bank-built lending directly into their platforms through flexible APIs and integration options. As Avvance expands its partner ecosystem and loan term offerings, it continues to help merchants deliver simple, scalable financing that improves access and affordability at the point of purchase. Avvance supports point-of-sale financing across multiple segments—including home improvement, audiology, elective healthcare, and other large-ticket categories—so partners can offer trusted financing wherever customers are making important purchasing decisions.
“Launching U.S. Bank Avvance on the Skeps platform marks an important milestone in expanding high-quality credit access for our merchants and their customers,” said Tushar Srivastava, Co-founder and CEO of Skeps. “U.S. Bank’s national footprint, competitive cost of capital, and expanded loan term options enable us to deliver stronger offer matching and improved outcomes across a wider range of customer needs.”
This latest partner integration and product enhancement builds on Avvance’s continued expansion of its embedded financing network, reinforcing U.S. Bank’s focus on delivering practical, API-driven lending solutions that integrate directly into partner platforms and merchant workflows.
Headquartered in Minneapolis, U.S. Bancorp is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. Our three major business lines serve 15 million clients throughout the U.S., Canada and Europe, and our team of nearly 70,000 people invest our hearts and minds to power human potential every day. Ranked 105th on the Fortune 500, we are deeply respected for our culture and long-term stewardship and admired for our diversified business mix and product capabilities.
About Skeps
Skeps is an enterprise embedded finance platform connecting merchants and financial institutions to deliver intelligent point-of-sale financing. Through real-time, multi-lender orchestration, Skeps broadens credit access and improves conversion across home improvement, healthcare, retail, and other regulated industries. Founded in 2018, Skeps supports large organizations operating in complex compliance environments.
Disclosures: Deposit products are offered by U.S. Bank National Association. Member FDIC. Services may be subject to credit approval. Eligibility requirements, restrictions and fees may apply. See a business banker for details.
