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U.S. Bank has introduced the new U.S. Bank Shield™ Visa® Card, featuring a market-leading 0% APR introductory offer on purchases and balance transfers for 24 billing cycles (variable APR of 17.74% to 28.74% thereafter). The no-annual-fee card offers comprehensive protection benefits including cell phone protection up to $600, auto rental collision coverage, extended warranty protection, and purchase security.
The card provides 4% cash back on prepaid travel bookings through U.S. Bank Travel Rewards Center and a $20 annual statement credit after 11 consecutive months of purchases. Designed with a sleek, clear plastic aesthetic, this card aims to attract value-conscious consumers seeking both protection and security features.
U.S. Bank ha lanciato la nuova U.S. Bank Shield™ Visa® Card, che offre un'imperdibile promozione introduttiva con 0% di TAEG su acquisti e trasferimenti di saldo per 24 cicli di fatturazione (TAEG variabile dal 17,74% al 28,74% successivamente). Questa carta senza canone annuale include vantaggi di protezione completi come la copertura per cellulari fino a $600, assicurazione collisione per noleggio auto, estensione della garanzia e protezione sugli acquisti.
La carta garantisce un 4% di cashback sulle prenotazioni di viaggi prepagati tramite il Centro Viaggi U.S. Bank Travel Rewards e un credito annuale di $20 in estratto conto dopo 11 mesi consecutivi di acquisti. Progettata con un design elegante in plastica trasparente, questa carta è pensata per consumatori attenti al valore che desiderano sia protezione che sicurezza.
U.S. Bank ha presentado la nueva Tarjeta U.S. Bank Shield™ Visa®, que incluye una oferta introductoria líder en el mercado de 0% TAE en compras y transferencias de saldo durante 24 ciclos de facturación (TAE variable del 17,74% al 28,74% después). Esta tarjeta sin cuota anual ofrece beneficios completos de protección, como cobertura para teléfonos móviles hasta $600, seguro de colisión para alquiler de autos, protección de garantía extendida y seguridad en las compras.
La tarjeta ofrece un 4% de reembolso en efectivo en reservas de viajes prepagados a través del Centro de Recompensas de Viaje de U.S. Bank y un crédito anual de $20 en el estado de cuenta tras 11 meses consecutivos de compras. Diseñada con una estética elegante y de plástico transparente, esta tarjeta está dirigida a consumidores que buscan valor, protección y seguridad.
U.S. Bank는 새로운 U.S. Bank Shield™ Visa® 카드를 출시했습니다. 이 카드는 24회 청구 주기 동안 구매 및 잔액 이체에 대해 0% APR 도입 혜택(이후 변동 APR 17.74%~28.74%)을 제공합니다. 연회비 없는 이 카드는 휴대폰 보호(최대 $600), 렌터카 충돌 보험, 연장 보증 보호 및 구매 보안 등 포괄적인 보호 혜택을 제공합니다.
이 카드는 U.S. Bank 여행 보상 센터를 통한 선불 여행 예약 시 4% 캐시백을 제공하며, 11개월 연속 구매 후에는 연간 $20 명세서 크레딧도 제공합니다. 투명한 플라스틱 소재의 세련된 디자인으로, 보호와 보안을 동시에 원하는 가치 지향 소비자에게 적합합니다.
U.S. Bank a lancé la nouvelle carte U.S. Bank Shield™ Visa®, proposant une offre introductive exceptionnelle de 0 % TAEG sur les achats et les transferts de solde pendant 24 cycles de facturation (TAEG variable de 17,74 % à 28,74 % ensuite). Cette carte sans frais annuels offre des avantages complets de protection, incluant une couverture téléphone portable jusqu’à 600 $, une assurance collision pour location de voiture, une extension de garantie et une sécurité des achats.
La carte offre un remboursement de 4 % en cash back sur les réservations de voyages prépayés via le centre de récompenses voyages U.S. Bank, ainsi qu’un crédit annuel de 20 $ sur relevé après 11 mois consécutifs d’achats. Conçue avec une esthétique élégante en plastique transparent, cette carte vise les consommateurs soucieux de la valeur recherchant à la fois protection et sécurité.
Die U.S. Bank hat die neue U.S. Bank Shield™ Visa® Karte vorgestellt, die ein marktführendes Einführungsangebot mit 0% effektiver Jahreszins auf Einkäufe und Überweisungen für 24 Abrechnungszyklen bietet (danach variabler Jahreszins von 17,74% bis 28,74%). Die gebührenfreie Karte bietet umfassende Schutzleistungen, darunter Handyschutz bis zu 600 $, Mietwagen-Kollisionsversicherung, erweiterte Garantie und Kaufschutz.
Die Karte bietet 4% Cashback auf vorausbezahlte Reisebuchungen über das U.S. Bank Travel Rewards Center sowie eine jährliche Gutschrift von 20 $ nach 11 aufeinanderfolgenden Monaten mit Einkäufen. Mit ihrem eleganten, transparenten Kunststoffdesign richtet sich diese Karte an preisbewusste Verbraucher, die sowohl Schutz als auch Sicherheit suchen.
- 0% APR for 24 billing cycles on purchases and balance transfers - one of the longest introductory periods in the market
- No annual fee
- 4% cash back on travel bookings through U.S. Bank Travel Rewards Center
- Comprehensive protection benefits package including cell phone protection up to $600
- $20 annual statement credit after 11 consecutive months of purchases
- High variable APR range of 17.74% to 28.74% after introductory period
- Travel rewards limited to bookings through U.S. Bank Travel Rewards Center
- Relatively low annual statement credit of $20 compared to competing cards
Insights
U.S. Bank's new Shield Visa card offers best-in-class 24-month 0% APR and protection features, strategically targeting value-conscious consumers to expand market share.
The new U.S. Bank Shield Visa Card represents a calculated competitive move with its market-leading 24-month 0% APR introductory offer on purchases and balance transfers—substantially longer than the industry-standard 12-18 month promotional periods. The subsequent variable APR range of 17.74%-28.74% is structured to deliver healthy margins after the promotional period expires, particularly from near-prime borrowers.
This no-annual-fee card combines comprehensive protection features that align with its "shield" branding: cell phone protection up to $600, auto rental collision coverage, extended warranty protection, and 90-day purchase security against damage or theft. The 4% cash back on travel booked through U.S. Bank's platform and $20 annual statement credit after 11 consecutive months of purchases serve as engagement drivers.
From a business perspective, the extended interest-free period positions this card as an aggressive balance transfer acquisition tool to capture market share from competitors. The protection benefits and engagement incentives are strategically designed to reduce the attrition typically seen after promotional periods expire. By driving travel bookings through their proprietary platform, U.S. Bank creates an additional revenue stream beyond interchange fees.
While the lengthy promotional period may temporarily pressure interest income, the card's structure reveals a thoughtful approach to maximizing long-term customer lifetime value. This launch demonstrates U.S. Bank's commitment to expanding its credit card portfolio by targeting value-oriented consumers with a competitive, protection-focused offering.
New card offers purchase protection benefits, cash back on travel, and more
This card offers a market-leading introductory
“The Shield Visa card is the perfect card for the consumer motivated by value, protection and security,” said Steve Mattics, head of credit card and debit products at
The card – which has a sleek, clear plastic design – also offers
In addition, when cardholders use their
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Cell Phone Protection: Eligible cell phone can be reimbursed up to
$600 - Auto Rental Collision Damage Waiver: Provides insurance coverage for physical damage and theft, reasonable and customary towing, and valid loss-of-use charges and administrative fees when you reserve and pay for a rental car with the covered card.
- Extended Warranty Protection: Extends product warranties automatically. Cardholders can add an additional year to qualifying warranties with Extended Warranty Protection for purchases made with the card.
- Purchase Security: Safeguard purchases against theft or damage due to fire, vandalism or accidentally discharged water or certain weather conditions within the first 90 days from the date of purchase with Purchase Security.
Learn more about the
About U.S. Bancorp
U.S. Bancorp, with more than 70,000 employees and
Disclosure
The creditor and issuer of this card is
View source version on businesswire.com: https://www.businesswire.com/news/home/20250317311483/en/
Media contact:
Tessa Bajema
Tessa.bajema@usbank.com
Source: U.S. Bancorp
FAQ
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What is the cell phone protection benefit on the U.S. Bank Shield Visa Card?
