USANA Announces the Elevation of Its Opportunity

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USANA (NYSE:USNA), a global cellular nutrition company, has announced significant enhancements to its Brand Partner program, set to fully launch in October 2025. The company has unveiled an updated compensation plan and brand story, developed in collaboration with over 50 experienced Brand Partners and industry experts.

Key improvements include a new 10% sales bonus on Brand Partners' and customers' first six months of purchases, three new Milestone Bonuses designed to create early success, and enhanced leadership bonuses focused on driving sustainable results. The company developed these changes after extensive data analysis and consultation with experts both within and outside the direct sales channel.

According to CEO Jim Brown, the enhanced program aims to attract new entrepreneurs while rewarding existing business builders for engagement and consistent growth. Chief Commercial Officer Brent Neidig emphasized that the new incentives are designed to be competitive in today's market while ensuring long-term business sustainability.

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Enhanced incentives, a renewed brand story, and stronger sales system are aimed at driving early success and sustainable growth for USANA Brand Partners

SALT LAKE CITY, July 1, 2025 /PRNewswire/ -- USANA, a global leader in cellular nutrition, announced an elevated opportunity to its global Brand Partners this week, including an updated brand story and enhanced compensation plan. The updated incentives fully launch in October and give USANA Brand Partners improved tools for attracting and retaining new customers and team members.

To learn more about USANA and its opportunity, please visit here.

"We are excited to bring this enhanced opportunity to our business partners around the world," said USANA President and CEO Jim Brown. "We worked closely with more than 50 experienced USANA Brand Partners across our markets, reviewed extensive company data, and consulted with experts inside and outside the direct sales channel to guide our strategy. Those efforts led us to build upon our unique strengths, adding incentives that will attract new generations of entrepreneurs and reward existing business builders for engagement and consistent growth."

Highlights of USANA's compensation enhancements include:

• New Sales Bonus: All Brand Partners will earn a bonus of 10% of their Brand Partners' and customers' first six months of purchases—allowing for faster earnings and stronger rewards for early retention.
  
  
• Milestone Bonuses: Three new Milestone Bonuses pave a simpler path to success for new Brand Partners, providing specific targets to help create early success and a more stable business.
  
  
• More targeted leadership bonuses that motivate team leaders to drive lasting results.

"Our business grows by partnering with people who are passionate about sharing USANA products with their wellness community," said Brent Neidig, USANA's chief commercial officer. "Part of that partnership is ensuring our incentives are relevant in today's competitive landscape, rewarding for a variety of business builders, and sustainable for the long-term health of everyone's business. We've seen in our data that Brand Partners who hit key earnings early in their USANA journey are more likely to stay engaged and achieve long-term success. Many of our enhancements are targeted to help new Brand Partners do just that. We are excited to marry these improved incentives with a revived brand story and products that meet a growing demand for whole-body, cellular nutrition."

About USANA
USANA (NYSE:USNA) prides itself on providing consumers with quality nutritional and lifestyle products. From its award-winning supplements made in its FDA-registered facility that follows strict Good Manufacturing Practices, to its innovative Celavive skincare and healthy living products, USANA has proven for over 30 years why it's a company you can trust. How about giving us a try? Shop at USANA.com or learn more at whatsupUSANA.com.

USANA
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SOURCE USANA

FAQ

What are the key changes to USANA's Brand Partner compensation plan in 2025?

The key changes include a new 10% sales bonus on the first six months of purchases, three new Milestone Bonuses for early success, and enhanced leadership bonuses focused on sustainable growth.

When will USANA's new compensation plan take effect?

USANA's enhanced compensation plan will fully launch in October 2025.

How did USANA develop its new Brand Partner program?

USANA developed the program through collaboration with over 50 experienced Brand Partners, extensive company data analysis, and consultation with experts inside and outside the direct sales channel.

What is the new sales bonus percentage for USANA Brand Partners?

USANA Brand Partners will earn a 10% bonus on their Brand Partners' and customers' first six months of purchases.

How does USANA's new program aim to help new Brand Partners?

The program helps new Brand Partners through early earnings opportunities, three new Milestone Bonuses with specific targets, and a simplified path to success focused on early engagement and retention.