A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
public floatfinancial
Public float is the total number of a company's shares that are available for trading by the general public. It excludes shares held by company insiders or large stakeholders who are unlikely to sell them easily. This figure helps investors understand how much of the company's stock is actively available, which can influence its liquidity and how easily its price might change.
trading liquidityfinancial
Trading liquidity measures how easily an asset can be bought or sold at stable prices without causing big price changes. Think of it like a busy marketplace where many buyers and sellers make deals quickly; high liquidity means you can trade large amounts with small cost and little surprise, while low liquidity is like a thin market where a single trade can move prices sharply. For investors, liquidity affects transaction costs, risk when entering or exiting positions, and the reliability of price quotes.
open trading windowfinancial
A designated period when company executives, directors and certain employees are permitted to buy or sell their employer’s stock under the company’s trading policy because material information has been disclosed. Think of it like scheduled store hours after a big delivery: it reduces the risk of trading on secret information, and investors watch insider activity during these windows as a signal of how those closest to the business view its prospects.
PONTIAC, Mich.--(BUSINESS WIRE)--
UWMC (NYSE: UWMC) announced that Mat Ishbia, as controlling owner of SFS Holdings Corp., has terminated its Rule 10b5-1 trading plan. The trading plan was part of strategy implemented in 2025 in response to investor feedback requesting increased public float and trading liquidity.
With the 10b5-1 plans having successfully increased liquidity of the stock such that average daily volume is now over 16 million shares and having increased float by over 135 million shares since June 2025, SFS terminated the plan effective Friday, May 8, the first day of UWMC’s open trading window since December 2025.
SFS Holdings remains UWMC’s largest shareholder, with approximately 1.3 billion shares and believes it has done its part as the controlling shareholder to respond to the requests of the investment community by selling shares without regard to the stock price since June 2025.
About UWM Holdings Corporation and United Wholesale Mortgage
Headquartered in Pontiac, Michigan, UWM Holdings Corporation (UWMC) is the publicly traded indirect parent of United Wholesale Mortgage, LLC (“UWM”). UWM is the nation’s largest home mortgage lender, despite exclusively originating mortgage loans through the wholesale channel. UWM has been the largest wholesale mortgage lender for 11 consecutive years and is also the largest purchase lender in the nation. With a culture of continuous innovation of technology and enhanced client experience, UWM leads the market by building upon its proprietary and exclusively licensed technology platforms, superior service and focused partnership with the independent mortgage broker community. UWM originates primarily conforming and government loans across all 50 states and the District of Columbia. For more information, visit uwm.com or call 800-981-8898. NMLS #3038.