Twin Vee PowerCats Launches Next Gen BoatsForSale.com Marketplace for Buyers and Sellers

Rhea-AI Summary

Twin Vee PowerCats (NASDAQ:VEEE) has announced the launch of its enhanced BoatsForSale.com platform, featuring significant technological improvements to compete in the boat listing marketplace. The platform now includes an AI-driven natural language search engine, replacing traditional search filters, allowing buyers to use intuitive search phrases.

Key achievements include a 67% increase in organic search traffic and a 400% improvement in Florida search rankings. The platform introduces new features such as an advanced dealer dashboard for inventory management and AI-driven listing automation that generates SEO-optimized descriptions from photos.

Insights

Digital Transformation Strategist

Twin Vee's BoatsForSale.com relaunch features AI-powered natural language search and SEO improvements, positioning it to compete with industry leaders.

Twin Vee's enhancement of the recently acquired BoatsForSale.com platform represents a strategic digital pivot that could potentially diversify their revenue streams beyond boat manufacturing. The implementation of AI-driven natural language search is particularly noteworthy, as it addresses a common pain point in the recreational marine marketplace by simplifying how consumers find boats. This functionality leapfrogs conventional filtering systems still used by competitors.

The reported 67% increase in organic search traffic and 400% improvement in Florida search rankings are impressive early indicators of technical execution. These metrics suggest the platform is gaining market visibility in a key boating region without relying solely on paid acquisition. The SEO improvements directly reduce customer acquisition costs while expanding reach—a critical efficiency factor in marketplace economics.

The dealer-focused features—including enhanced inventory management and AI-driven listing automation—address the supply side of the marketplace equation. By reducing friction for sellers through automated listing generation, Twin Vee is tackling a critical challenge of marketplace businesses: maintaining quality inventory at scale. These tools should help optimize conversion rates and increase inventory breadth, both essential metrics for marketplace valuation.

While the company is clearly positioning against established players like Boats Group, the press release doesn't provide baseline traffic numbers or revenue projections. The platform's ultimate value to Twin Vee will depend on whether they can achieve sufficient scale to create network effects and monetize the platform effectively through listing fees, premium placements, or transaction-based revenue models.

Faster Deals, Lower Costs, Bigger Market Reach

FORT PIERCE, FL / ACCESS Newswire / August 19, 2025 / Twin Vee PowerCats Co. (Nasdaq:VEEE), ("Twin Vee" or the "Company"), a manufacturer, distributor, and marketer of power sport boats, today announced the launch of its fully enhanced BoatsForSale.com platform, delivering a top-tier online experience for boat buyers, private sellers, and dealers. Since acquiring the technology in February, Twin Vee has executed a targeted plan to elevate the platform to meet and exceed the performance and customer experience expectations of the other popular websites in the recreational marine industry.

Focusing on key priorities, the Twin Vee team believes that it has transformed BoatsForSale.com into a serious competitor in the boat listing marketplace. At the forefront of these upgrades is an AI-driven natural language search engine that replaces outdated, rigid search filters. Buyers can now find boats using intuitive phrases such as "fishing boats in Ft. Lauderdale" or "pontoon boats under $200,000 near me", delivering a dramatically improved search experience.

"We believe that no other boat listing competitor comes close to this functionality," said Joseph Visconti, President and CEO of Twin Vee. "By focusing on the buyer's experience with natural language search, we're creating better results for our boat buyers. And that translates into happy private sellers and dealers."

SEO optimization has also been a top priority. With advanced indexing, tagging, and strategic enhancements, BoatsForSale.com has increased organic search traffic by 67% and improved Florida search rankings by over 400% in just months. "Increasing by these percentages, in such a short time, shows the focus and strength of our team, and we've only just begun," said Tom Huffman, the Company's Chief Information Officer and head of Twin Vee's Digital Division. "We fully expect to be side-by-side in organic search with our main competitor, Boats Group."

Other advancements include:

• Dealer Insights & Inventory Management: A modern and polished dashboard providing unprecedented visibility into leads and seller inventory performance.

• AI-Driven Listing Automation: Photo-based transformations auto-generate complete listings, including standards, features, and SEO-tagged descriptions, ensuring consistency and maximizing visibility in organic search results.

According to Huffman, these initiatives save sellers significant time, create professional-grade listings, and increase the likelihood of converting leads into sales.

"We've executed our top priorities in short order and are now poised to provide superior results for our customers," added Visconti. "We're proud of our progress and look forward to announcing more innovations as we continue to disrupt and improve the marine industry."

About Twin Vee PowerCats Co.

Twin Vee PowerCats Co. manufactures a range of boats designed for activities including fishing, cruising, and recreational use. Twin Vee PowerCats are recognized for their stable, fuel-efficient, and smooth-riding catamaran hull designs. Twin Vee is one of the most recognizable brand names in the catamaran sport boat category and is known as the "Best Riding Boats on the Water™." The Company is located in Fort Pierce, Florida, and has been building and selling boats for 30 years. Learn more at https://twinvee.com/.

Visit Twin Vee PowerCats Co. on Facebook, Instagram, and YouTube.

About BoatsForSale.com

BoatsForSale.com has been launched as a revolutionary online marketplace designed to connect boat buyers and sellers in a seamless, cost-effective manner. With a commitment to lowering dealer marketing costs while increasing lead generation, BoatsForSale.com aims to transform the way boats are bought and sold online. The platform provides dealers with enhanced visibility, powerful sales tools, and an intuitive interface to ensure an optimal experience for both sellers and buyers.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements and include statements regarding the Company's beliefs as to the future competitive advantages that the new platform will give us.

These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others changes and developments in the technology of our competitors, as well as those contained in the risk factors in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, the Company's Quarterly Reports on Form 10-Q, the Company's Current Reports on Form 8-K and subsequent filings with the SEC. The information in this release is provided only as of the date of this release, and the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events, except as required by law.

Contact:

Glenn Sonoda
investor@twinvee.com

SOURCE: Twin Vee PowerCats Co.

View the original press release on ACCESS Newswire

FAQ

What new features has Twin Vee (VEEE) added to BoatsForSale.com?

Twin Vee has added an AI-driven natural language search engine, dealer insights dashboard, and AI-driven listing automation with SEO-tagged descriptions.

How much has BoatsForSale.com's organic search traffic improved under Twin Vee's management?

The platform has achieved a 67% increase in organic search traffic and improved Florida search rankings by over 400% in just months.

When did Twin Vee PowerCats acquire BoatsForSale.com?

Twin Vee acquired the technology in February 2025.

What are the main advantages of BoatsForSale.com's new search functionality?

The new AI-driven search engine allows buyers to use natural language phrases like 'fishing boats in Ft. Lauderdale' or 'pontoon boats under $200,000 near me', replacing rigid traditional filters.

How does Twin Vee's new AI listing automation work on BoatsForSale.com?

The system uses photo-based transformations to automatically generate complete listings, including standards, features, and SEO-tagged descriptions, improving visibility in search results.