VENU Reports Luxe FireSuite Sales Averaging Over 80% Across Three Venues Ahead of Openings

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Broken Arrow, McKinney, and Centennial ultra-lux venues see high suite occupancy, reflecting sustained demand from corporate and premium buyers

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)-- Venu Holding Corporation ("VENU" or the "Company") (NYSE AMERICAN: VENU), an owner, operator, and developer of premium live entertainment destinations, today announced strong Luxe FireSuite^® ("FireSuite") sales performance, highlighting three of its venues under development, underscoring continued demand for premium hospitality experiences in the Company's target markets.

VENU's Ford Amphitheater in Colorado Springs, Colorado

Since the program's inception, Luxe FireSuite sales have generated over $290 million in sales for the Company. FireSuite sales average over 80% sold across the three venues, standing at:

• Regent Bank Amphitheater (Broken Arrow, OK | Tulsa market): more than 70% sold
• Sunset Amphitheater (McKinney, TX | Dallas market): more than 90% sold
• The Hall at Centennial (Centennial, CO | Denver market): more than 75% sold

"These numbers tell a clear story about the demand we're seeing for our FireSuites," said J.W. Roth, Founder, Chairman, and CEO of VENU^®. "FireSuites are one of the strongest indicators of how a community and its business leaders value what we're building. To see this level of commitment before doors even open speaks to the strength of our model and the relationships we've built."

Luxe FireSuites are VENU's signature premium seating offering fractional-ownership, fire pit-centered suites located inside the company's unique destinations, designed for 4 to 10 guests. Since the program's inception, sales have generated over $290 million, with results at Broken Arrow, McKinney, and Centennial reflecting continued demand as VENU brings new venues online.

Individuals and businesses interested in exploring suite opportunities are encouraged to visit venu.live/luxefiresuites

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU^® has a portfolio of premium brands that includes Ford Amphitheater, Regent Bank Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, Tennessee, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, Forbes, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, Tixr, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260831027472/en/

Investor Relations
Sarah Rothschild, srothschild@venu.live

Media Relations
Chloe Polhamus, cpolhamus@venu.live

RedChip
Michael Serrano, VENU@redchip.com

Source: Venu Holding Corporation

Key Terms

fractional-ownership financial

Fractional ownership is the division of legal or economic rights in an asset into smaller pieces so multiple people each own a proportional share. It lets investors buy a portion of a high-value item—such as an expensive stock, piece of real estate, or collectible—like neighbors sharing a house; it matters because it lowers the cash needed to participate and changes how income, voting rights, liquidity, and tax obligations are split among owners.