Village Farms International Welcomes Brian Ellis as Chief Information and Technology Officer
Rhea-AI Summary
Village Farms (NASDAQ: VFF) announced on November 6, 2025 that Brian Ellis was hired as Chief Information and Technology Officer (CITO) in a newly created role. Ellis will oversee the company’s enterprise architecture and IT strategy to support Village Farms’ global growth and transformation initiatives across the U.S., Canada, and Europe.
Ellis brings over 25 years of technology experience, including leadership roles at Nike, Topgolf Callaway, and Booking.com. He is a U.S. Navy veteran who served in Operation Desert Storm and holds a B.S. in Business Management (Cum Laude) from Saint Mary’s College. Company leadership cited his experience as important for managing growing supply-chain complexities.
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News Market Reaction
On the day this news was published, VFF declined 4.19%, reflecting a moderate negative market reaction. Argus tracked a trough of -2.2% from its starting point during tracking. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $14M from the company's valuation, bringing the market cap to $311M at that time.
Data tracked by StockTitan Argus on the day of publication.
Proven technology executive will oversee enterprise architecture and strategy as Company expands globally
VANCOUVER, British Columbia, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Village Farms International, Inc. (“Village Farms” or the “Company”) (NASDAQ: VFF) today announced the hiring of Brian Ellis as the Company’s Chief Information and Technology Officer (CITO). In this newly created leadership position for the Company, Mr. Ellis will oversee Village Farms’ enterprise architecture and IT strategy as the Company continues executing its global growth strategy and transformation initiatives.
Mr. Ellis joins the Company with over 25 years of information technology experience across a wide range of industry verticals, including consumer goods, e-commerce, travel & hospitality, and government. He brings an extensive background leading large-scale digital transformations for both private and public companies, including leadership positions at Nike, Topgolf Callaway, and Booking.com. Brian is a U.S. Navy Veteran who honorably served in Operation Desert Storm, received a Navy Achievement Medal, and earned a Bachelor of Science in Business Management (Cum Laude) from Saint Mary’s College in California.
Michael DeGiglio, Founder, President and Chief Executive Officer of Village Farms commented, “We are excited to welcome Brian to Village Farms and believe his background will be invaluable to the organization as we continue scaling our business across the globe. His depth of expertise is critically important given the increasing complexities of our global supply chain, and we look forward to his contributions.”
Brian Ellis commented, “I am proud to be joining Village Farms, and eager to begin working with our teams in the U.S., Canada, and Europe to elevate our capabilities across the enterprise. It’s an exciting time to be part of the Company, and I’m looking forward to the opportunity to help shape the Company’s legacy during its next phase of growth.”
About Village Farms International, Inc.
Village Farms leverages decades of experience in Controlled Environment Agriculture as a large-scale, vertically-integrated supplier of high-value, high-growth plant-based Consumer Packaged Goods. The Company built a strong foundation as the leading and longest-tenured fresh produce supplier to grocery and large-format retailers throughout the US and Canada, but now focuses its agricultural expertise on high-growth cannabinoid opportunities internationally while maintaining strategic optionality through remaining produce assets.
In Canada, the Company's wholly owned Canadian subsidiary, Pure Sunfarms, is one of the single largest cannabis operations in the world (2.2 million square feet of greenhouse production), a low-cost producer and one of Canada’s highest quality and best-selling brands. The Company owns an incremental 2.6 million square feet of greenhouse capacity in Canada for future expansion, and also owns
Internationally, Village Farms is targeting selected, nascent, legal cannabis opportunities with significant growth potential. The Company exports medical cannabis from its EU GMP certified facility in Canada to international markets including Germany, the United Kingdom, Israel, Australia, and New Zealand. The Company is expanding its export business to new countries and customers, and making select investments in international production assets. In Europe, wholly-owned Leli Holland has one of 10 licenses to grow and distribute recreational cannabis within the Dutch Coffee Shop Experiment.
In the US, wholly-owned Balanced Health Botanicals is one of the leading CBD and hemp-derived brands and e-commerce platforms in the country. Subject to compliance with all applicable US federal and state laws and stock exchange rules, Village Farms plans to enter the US THC market via multiple strategies, leveraging its Texas-based greenhouse assets (2.2 million square feet of existing greenhouse capacity and 950 acres of owned, unoccupied land for future expansion).
Village Farms Clean Energy (VFCE), through a partnership with Atlanta-based Terreva Renewables, creates renewable natural gas from landfill gas at its Delta RNG facility. VFCE receives royalties on all revenue generated.
Contact Information
Sam Gibbons
Senior Vice President, Corporate Affairs
Phone: (407) 936-1190 ext. 328
Email: sgibbons@villagefarms.com
FAQ
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