Village Farms Unveils Super Toast Bites, a New Line of Cannabis-Infused Gummies

Rhea-AI Summary

Village Farms (NASDAQ: VFF) launched Super Toast Bites, a new line of cannabis-infused gummies under its Super Toast brand, marking its first entry into Canada’s edibles category. The line features two formats: Diamond Bites, toast-shaped, sugar-coated gummies infused with liquid diamonds, and Rosin Bites, jumbo sprinkle-coated gumdrops made with solventless live hash rosin.

Each Diamond Bites and Rosin Bites pack contains 10 individually wrapped gummies with 10mg THC each. Initial flavours include Sgt. Pineapple and Strawnana for Diamond Bites, and Blue Razz for Rosin Bites. According to Village Farms, edibles represent about 5% of Canadian cannabis sales and grew 19% in the first half of 2026. Super Toast Bites are now available through licensed retailers in Ontario, with more markets to follow.

News Market Reaction – VFF

+0.99%

3 alerts

+0.99% Session close to close

+2.1% Peak Tracked

$248.49M Market Cap

0.6x Rel. Volume

In the Jul 14 session, VFF gained 0.99%, reflecting a mild positive market reaction. Argus tracked a peak move of +2.1% during that session. Our momentum scanner triggered 3 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

With short interest described as low and insiders buying 40,000 shares over the past 90 days, this p...

Analysis

With short interest described as low and insiders buying 40,000 shares over the past 90 days, this product launch slots into a backdrop of supportive internal positioning. Investors may watch whether expansion into edibles leverages existing capacity and improves revenue mix.

Key Figures

Edibles share: 5 per cent of industry sales Edibles growth: 19 per cent Diamond Bites dosage: 10 x 10mg THC +1 more

4 metrics

Edibles share 5 per cent of industry sales Canadian cannabis market edibles share

Edibles growth 19 per cent Increase in Canadian edibles sales in first half of 2026

Diamond Bites dosage 10 x 10mg THC THC content per pack of Diamond Bites gummies

Rosin Bites dosage 10 x 10mg THC THC content per pack of Rosin Bites gummies

Historical Context

5 past events · Latest: Jun 29 (Neutral)

5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 29	Product launch	Neutral	-1.1%	Limited-edition WK Duo-Pack pre-roll launch in the Netherlands market.
Jun 15	Operational update	Neutral	+1.0%	Update on Delta 2 greenhouse expansion and capacity expectations in Canada.
Jun 12	Product launch	Neutral	-2.4%	Launch of Pure Sunfarms Pink Kush cured resin vape in Canada.
Jun 10	Leadership change	Neutral	-0.5%	Appointment of Christopher “Kip” Woodward as Chairman of the Board.
Jun 09	Facility milestone	Neutral	-1.4%	Commencement of cultivation at Phase II facility in Groningen, Netherlands.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

edibles, live hash rosin

2 terms

edibles technical

"Edibles remain a small but fast-growing part of the overall Canadian market"

Edibles are food and drink products infused with active cannabis compounds that produce the plant’s effects when eaten or drunk. Investors care because they represent a major retail channel with different cost structures, consumer preferences, and regulatory hurdles than smokable products — like selling packaged snacks instead of cigarettes — affecting revenue growth, profit margins, inventory management, labeling requirements and legal risk.

live hash rosin technical

"sprinkle-coated gumdrops featuring solventless live hash rosin for a more true-to-flower experience"

A solventless cannabis concentrate made by pressing fresh-frozen plant material (rather than dried flower) under heat and pressure to extract sticky, aromatic oils; the “live” part refers to using freshly harvested, flash-frozen plants to preserve volatile compounds. It matters to investors because it is positioned as a premium product with higher production costs and yields, different shelf-life and regulatory considerations, and potential for stronger brand pricing and margins—similar to how fresh-squeezed juice can command a higher price than concentrate made from dried fruit.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Diamond Bites and Rosin Bites mark Super Toast’s entry into Canada’s edibles category

DELTA, British Columbia, July 14, 2026 (GLOBE NEWSWIRE) -- Village Farms International, Inc. (“Village Farms” or the “Company”) (NASDAQ: VFF) today introduced Super Toast Bites, a new line of cannabis-infused gummies that brings the brand’s signature flavours and big-bite attitude into a chewable format. The line arrives in two new product formats: Diamond Bites and Rosin Bites.

Super Toast Bites marks the brand’s first entry into the gummies category. Edibles remain a small but fast-growing part of the overall Canadian market, accounting for roughly 5 per cent of industry sales and up 19 per cent in the first half of 2026.¹ With Bites, Super Toast is meeting consumers at different stage of their cannabis journeys, offering the same brand across formats as their preferences evolve.

Diamond Bites
Diamond Bites are toast-shaped, sugar-coated gummies infused with liquid diamonds, delivering a clean, consistent, potent experience. Launching in two of Super Toast’s iconic flavours, Sgt. Pineapple and Strawnana. Each pack features 10 x 10mg THC gummies, individually wrapped to lock in freshness.

Rosin Bites
Rosin Bites are jumbo, sprinkle-coated gumdrops featuring solventless live hash rosin for a more true-to-flower experience. These satisfying layered textured edibles debut in an ultra-tasty Blue Razz flavour. Like Diamond Bites, each pack of Rosin Bites includes 10 x 10mg THC gummies, individually wrapped for freshness.

Paul Furfaro, President of Global Commercial for Village Farms, commented, "Super Toast is built for the on-the-go consumer, and Bites are designed to deliver the next chapter of the brand’s growing lineup of convenience products. Today’s consumers are shopping across categories: they want ground flower or joints one day, a vape or infused pre-roll the next, and edibles whenever the mood hits. We’re excited to welcome Bites into the Super Toast portfolio as a top growing brand in Canada."

Super Toast Bites are now available through licensed cannabis retailers in Ontario, and additional markets in the weeks to follow. For more information about Super Toast Bites, visit supertoast.world

About Village Farms International, Inc.

Village Farms is a global leader in cannabis, plant-based consumer packaged goods, and sustainable innovation. With a legacy built on decades of Controlled Environment Agriculture expertise and Dutch farming practices, today the Company is one of the world’s largest and most profitable cannabis operators with an asset portfolio that spans over 7 million square feet of advanced greenhouse and indoor cultivation assets.

In Canada, Village Farms operates one of the largest EU-GMP certified cannabis facilities in the world from its production campus in Delta, British Columbia, and exports products to international medical markets. The Company is also a market share leader in dried flower formats and produces and distributes some of the country’s highest quality and best-selling strains, including its flagship Pure Sunfarms Pink Kush, one of the most widely consumed strains on the planet. Village Farms’ Canadian brand portfolio includes Pure Sunfarms, Fraser Valley Weed Co., Soar, Super Toast, Pure Laine, Tam Tams and Promenade.

In the Netherlands, the Company is one of only ten licensed operators in the country’s regulated cannabis program, and in the United States its CBDistillery brand is one of the country’s largest independent hemp-derived wellness platforms. Beyond cannabis, the Company’s Clean Energy division transforms landfill gas into renewable natural gas, and it also holds an equity interest in Vanguard Food LP, a private venture pursuing strategic acquisitions to build a premier branded food platform in North America.

Contact Information

Sam Gibbons
Senior Vice President, Corporate Affairs
Phone: (407) 936-1190 ext. 328
Email: sgibbons@villagefarms.com

Danielle Allore
Senior Manager, Communications
Email: dallore@villagefarms.com

¹ Ontario Cannabis Store (OCS), 2026 retail data (as of June 2026).

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/eab8e7d5-2afa-4583-8c10-568e543824fd

FAQ

What did Village Farms (VFF) announce about Super Toast Bites on July 14, 2026?

Village Farms announced the launch of Super Toast Bites, a new line of cannabis-infused gummies entering Canada’s edibles category. According to Village Farms, the line includes Diamond Bites and Rosin Bites, each pack containing 10 gummies with 10mg THC per piece.

What are Diamond Bites in the Super Toast Bites lineup from Village Farms (VFF)?

Diamond Bites are toast-shaped, sugar-coated cannabis gummies infused with liquid diamonds for a consistent THC experience. According to Village Farms, they launch in two Super Toast flavours, Sgt. Pineapple and Strawnana, with each pack containing 10 individually wrapped 10mg THC gummies.

How are Rosin Bites from Super Toast Bites by Village Farms (VFF) different from Diamond Bites?

Rosin Bites are jumbo, sprinkle-coated gumdrops made with solventless live hash rosin for a more true-to-flower experience. According to Village Farms, they debut in Blue Razz flavour, with each pack containing 10 individually wrapped gummies, each delivering 10mg THC.

How much THC is in Super Toast Bites gummies from Village Farms (VFF)?

Each Super Toast Bites gummy contains 10mg THC, with 10 pieces per package. According to Village Farms, both Diamond Bites and Rosin Bites follow this potency and are individually wrapped to help maintain freshness and product consistency for consumers.

Where are Super Toast Bites by Village Farms (VFF) available in Canada?

Super Toast Bites are initially available through licensed cannabis retailers in Ontario. According to Village Farms, the company expects additional Canadian markets to follow in the coming weeks as distribution of Diamond Bites and Rosin Bites expands.

How is Village Farms (VFF) positioning Super Toast Bites in the Canadian edibles market?

Village Farms positions Super Toast Bites as Super Toast’s first gummy products in a small but fast-growing edibles segment. According to Village Farms, edibles account for roughly 5% of Canadian cannabis sales and grew 19% in the first half of 2026.