Vipshop Reports Unaudited Second Quarter 2025 Financial Results
Rhea-AI Summary
Vipshop (NYSE:VIPS), China's leading online discount retailer, reported Q2 2025 financial results showing mixed performance. Total net revenues reached RMB25.8 billion (US$3.6 billion), down from RMB26.9 billion year-over-year, while GMV increased by 1.7% to RMB51.4 billion.
The company's net income attributable to shareholders was RMB1.5 billion (US$208.0 million), compared to RMB1.9 billion in the prior year. Active customers slightly decreased to 43.5 million from 44.3 million. Despite challenges, Super VIP members showed double-digit growth, and the company maintained healthy profitability with a 23.5% gross margin.
For Q3 2025, Vipshop projects revenues between RMB20.7-21.7 billion, representing 0-5% year-over-year growth. The company continued its shareholder returns, distributing US$614.1 million through dividends and buybacks in H1 2025.
Positive
- GMV increased by 1.7% year-over-year to RMB51.4 billion
- Double-digit growth in Super VIP members
- Maintained healthy gross margin at 23.5%
- Strong shareholder returns with US$614.1 million in dividends and buybacks
- Positive Q3 guidance projecting 0-5% revenue growth
- Decreased technology and content expenses by 9.3% year-over-year
- Generated RMB801.8 million in free cash flow
Negative
- Total net revenues declined to RMB25.8 billion from RMB26.9 billion year-over-year
- Net income decreased to RMB1.5 billion from RMB1.9 billion year-over-year
- Active customers declined to 43.5 million from 44.3 million
- Operating margin dropped to 6.6% from 8.3% year-over-year
- Total orders decreased to 193.0 million from 197.8 million
News Market Reaction 34 Alerts
On the day this news was published, VIPS gained 5.93%, reflecting a notable positive market reaction. Argus tracked a peak move of +2.2% during that session. Our momentum scanner triggered 34 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $503M to the company's valuation, bringing the market cap to $8.99B at that time. Trading volume was above average at 1.5x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Conference Call to Be Held at 7:30 A.M.
Second Quarter 2025 Highlights
- Total net revenues for the second quarter of 2025 were
RMB25.8 billion (US ), compared with$3.6 billion RMB26.9 billion in the prior year period. - GMV[1] for the second quarter of 2025 increased by
1.7% year over year toRMB51.4 billion from RMB50.6 billion in the prior year period. - Gross profit for the second quarter of 2025 was
RMB6.1 billion (US$845.2 million), compared withRMB6.3 billion in the prior year period. - Net income attributable to Vipshop's shareholders for the second quarter of 2025 was RMB1.5 billion (
US ), compared with$208.0 million RMB1.9 billion in the prior year period. - Non-GAAP net income attributable to Vipshop's shareholders[2] for the second quarter of 2025 was
RMB2.1 billion (US ), compared with$290.0 million RMB2.2 billion in the prior year period. - The number of active customers[3] for the second quarter of 2025 was 43.5 million, compared with 44.3 million in the prior year period.
- Total orders[4] for the second quarter of 2025 were 193.0 million, compared with 197.8 million in the prior year period.
Mr. Eric Shen, Chairman and Chief Executive Officer of Vipshop, stated, "Our business trajectory showed stabilization as we acted swiftly to revive customer activity and sales momentum. Total GMV has returned to growth, driven by solid performance in apparel categories and double-digit growth in Super VIP members. Anchored by our vision of discount retail for brands, we have implemented changes within our organization to enhance the self-reinforcing flywheel across merchandising, operations and customer engagement. With our scale, strategic clarity and merchandising strength, we are executing with confidence on our path to long-term success."
Mr. Mark Wang, Chief Financial Officer of Vipshop, further commented, "We delivered another quarter of healthy profitability, demonstrating our consistent financial discipline in prioritizing growth initiatives and optimizing resource allocation. Looking ahead, our consistent strategy and focused execution position us well to return to sustainable growth. Meanwhile, we remain firmly on track to deliver on our shareholder return commitments, having distributed a total of
Second Quarter 2025 Financial Results
REVENUES
Total net revenues for the second quarter of 2025 were
GROSS PROFIT
Gross profit for the second quarter of 2025 was
OPERATING EXPENSES
Total operating expenses for the second quarter of 2025 increased by
- Fulfillment expenses for the second quarter of 2025 decreased by
2.6% year over year toRMB2.1 billion (US ) from$294.4 million RMB2.2 billion in the prior year period. As a percentage of total net revenues, fulfillment expenses for the second quarter of 2025 were8.2% , compared with8.1% in the prior year period. - Marketing expenses for the second quarter of 2025 decreased by
3.3% year over year toRMB715.9 million (US ) from$99.9 million RMB740.7 million in the prior year period. As a percentage of total net revenues, marketing expenses for the second quarter of 2025 were2.8% , which remained stable as compared with that in the prior year period. - Technology and content expenses for the second quarter of 2025 decreased by
9.3% year over year toRMB442.0 million (US ) from$61.7 million RMB487.2 million in the prior year period. As a percentage of total net revenues, technology and content expenses for the second quarter of 2025 were1.7% , compared with1.8% in the prior year period. - General and administrative expenses for the second quarter of 2025 were
RMB1.3 billion (US ), compared with$181.0 million RMB900.7 million in the prior year period, primarily reflecting an increase in the share-based compensation expenses for Shan Shan Outlets. As a percentage of total net revenues, general and administrative expenses for the second quarter of 2025 were5.0% , compared with3.4% in the prior year period.
INCOME FROM OPERATIONS
Income from operations for the second quarter of 2025 was
Non-GAAP income from operations[5] for the second quarter of 2025, which excluded share-based compensation expenses, was
NET INCOME
Net income attributable to Vipshop's shareholders for the second quarter of 2025 was
Non-GAAP net income attributable to Vipshop's shareholders for the second quarter of 2025, which excluded (i) share-based compensation expenses, (ii) impairment loss of investments, (iii) investment loss (gain) and revaluation of investments excluding dividends, (iv) reconciling items on the share of equity method investments, and (v) tax effects on non-GAAP adjustments, was
For the quarter ended June 30, 2025, the Company's weighted average number of ADSs used in computing diluted income per ADS was 511,765,820.
BALANCE SHEET AND CASH FLOW
As of June 30, 2025, the Company had cash and cash equivalents and restricted cash of
For the quarter ended June 30, 2025, net cash generated from operating activities was
For the three months ended | |||
June 30, 2024
RMB'000 | June 30, 2025
RMB'000 | June 30, 2025
US$'000 | |
Net cash generated from operating activities | 287,090 | 1,301,049 | 181,619 |
Reconciling items: | |||
Net impact from internet financing activities[11] | 27,193 | 56,614 | 7,903 |
Capital expenditures | (1,178,086) | (555,862) | (77,595) |
Free cash (outflow) inflow | (863,803) | 801,801 | 111,927 |
For the trailing twelve months ended | |||
June 30, 2024
RMB'000 | June 30, 2025
RMB'000 | June 30, 2025
US$'000 | |
Net cash generated from operating activities | 9,626,765 | 9,673,390 | 1,350,353 |
Reconciling items: | |||
Net impact from internet financing activities | (84,782) | 73,437 | 10,251 |
Capital expenditures | (4,360,210) | (2,908,504) | (406,012) |
Free cash inflow | 5,181,773 | 6,838,323 | 954,592 |
Share Repurchase Program
During the quarter ended June 30, 2025, the Company repurchased
Business Outlook
For the third quarter of 2025, the Company expects its total net revenues to be between
Exchange Rate
The Company's business is primarily conducted in
Conference Call Information
The Company will hold a conference call on Thursday, August 14, 2025 at 7:30 am
All participants wishing to join the conference call must pre-register online using the link provided below.
Registration Link:
https://register-conf.media-server.com/register/BI2192d872e0794484950ff9361d783729
Once pre-registration has been completed, each participant will receive dial-in numbers and a unique access PIN via email. To join the conference, participants should use the dial-in details followed by the PIN code.
A live webcast of the earnings conference call can be accessed at https://edge.media-server.com/mmc/p/q2wjofki. An archived webcast will be available at the Company's investor relations website at http://ir.vip.com.
About Vipshop Holdings Limited
Vipshop Holdings Limited is a leading online discount retailer for brands in
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the
Use of Non-GAAP Financial Measures
The condensed consolidated financial information is derived from the Company's unaudited interim condensed consolidated financial statements prepared in conformity with accounting principles generally accepted in
The presentation of these non-GAAP financial measures is not intended to be considered in isolation from, or as a substitute for, the financial information prepared and presented in accordance with
Investor Relations Contact
Tel: +86 (20) 2233-0732
Email: IR@vipshop.com
[1] "Gross merchandise value (GMV)" is defined as the total Renminbi value of all products and services sold through the Company's online sales business, online marketplace platform, Shan Shan Outlets, and other offline stores during the given period, including the Company's websites and mobile apps, third-party websites and mobile apps, Shan Shan Outlets, and other offline stores, which were fulfilled by either the Company or its third-party merchants, regardless of whether or not the goods were delivered or returned. GMV includes shipping charges paid by buyers to sellers. For prudent considerations, the Company does not consider products or services to be sold if the orders were placed and canceled pre-shipment and only included orders that left the Company's or other third-party vendors' warehouses. [2] Non-GAAP net income attributable to Vipshop's shareholders is a non-GAAP financial measure, which, for the periods presented in this press release, is defined as net income attributable to Vipshop's shareholders excluding (i) share-based compensation expenses, (ii) impairment loss of investments, (iii) investment loss (gain) and revaluation of investments excluding dividends, (iv) reconciling items on the share of equity method investments, and (v) tax effects on non-GAAP adjustments. [3] "Active customers" is defined as registered members who have purchased from the Company's self-operated online sales business or the Company's online marketplace platforms, excluding those who made their purchases from the Company's online stores operated at third-party platforms, at least once during the relevant period. [4] "Total orders" is defined as the total number of orders placed during the given period, including the orders for products and services sold through the Company's online sales business and on the Company's online marketplace platforms (excluding, for the avoidance of doubt, orders from the Company's offline stores and outlets), net of orders returned. [5] Non-GAAP income from operations is a non-GAAP financial measure, which is defined as income from operations excluding share-based compensation expenses. [6] Non-GAAP operating margin is a non-GAAP financial measure, which is defined as non-GAAP income from operations as a percentage of total net revenues. [7] "ADS" means American depositary share, each of which represents 0.2 Class A ordinary share. [8] Non-GAAP net margin attributable to Vipshop's shareholders is a non-GAAP financial measure, which is defined as non-GAAP net income attributable to Vipshop's shareholders, as a percentage of total net revenues. [9] Non-GAAP net income attributable to Vipshop's shareholders per diluted ADS is a non-GAAP financial measure, which is defined as non-GAAP net income attributable to Vipshop's shareholders, divided by the weighted average number of diluted ADSs outstanding for computing diluted earnings per ADS. [10] Free cash flow is a non-GAAP financial measure, which is defined as net cash from operating activities adding back the impact from internet financing activities and less capital expenditures, which include purchase and deposits of property and equipment and land use rights. [11] Net impact from internet financing activities represents net cash flow relating to the Company's financial products, which are primarily consumer financing and supplier financing that the Company provides to its customers and suppliers. |
Vipshop Holdings Limited | |||||||
Unaudited Condensed Consolidated Statements of Income and Comprehensive Income | |||||||
(In thousands, except for share and per share data) | |||||||
Three Months Ended | Six Months Ended | ||||||
June 30,2024 | June 30,2025 | June 30,2025 | June 30,2024 | June 30,2025 | June 30,2025 | ||
RMB'000 | RMB'000 | USD'000 | RMB'000 | RMB'000 | USD'000 | ||
Product revenues | 25,077,607 | 23,797,383 | 3,321,987 | 50,924,737 | 48,090,503 | 6,713,175 | |
Other revenues (1) | 1,797,561 | 2,008,977 | 280,442 | 3,596,311 | 3,984,399 | 556,201 | |
Total net revenues | 26,875,168 | 25,806,360 | 3,602,429 | 54,521,048 | 52,074,902 | 7,269,376 | |
Cost of revenues | (20,533,956) | (19,751,363) | (2,757,184) | (41,634,335) | (39,937,696) | (5,575,087) | |
Gross profit | 6,341,212 | 6,054,997 | 845,245 | 12,886,713 | 12,137,206 | 1,694,289 | |
Operating expenses: | |||||||
Fulfillment expenses (2) | (2,164,681) | (2,109,239) | (294,438) | (4,150,206) | (3,999,193) | (558,266) | |
Marketing expenses | (740,662) | (715,900) | (99,936) | (1,431,546) | (1,448,048) | (202,140) | |
Technology and content expenses | (487,156) | (442,039) | (61,706) | (969,057) | (891,109) | (124,394) | |
General and administrative expenses | (900,671) | (1,296,338) | (180,962) | (1,829,758) | (2,247,136) | (313,688) | |
Total operating expenses | (4,293,170) | (4,563,516) | (637,042) | (8,380,567) | (8,585,486) | (1,198,488) | |
Other operating income | 184,380 | 206,423 | 28,816 | 485,978 | 422,979 | 59,046 | |
Income from operations | 2,232,422 | 1,697,904 | 237,019 | 4,992,124 | 3,974,699 | 554,847 | |
Investment (loss) gain and revaluation of investments | (17,855) | 37,106 | 5,180 | (21,413) | (353) | (49) | |
Impairment loss of investments | (14,691) | 0 | 0 | (14,691) | 0 | 0 | |
Interest expense | (13,666) | (23,482) | (3,278) | (24,221) | (33,721) | (4,707) | |
Interest income | 191,656 | 195,951 | 27,354 | 407,713 | 418,901 | 58,476 | |
Exchange loss | (74,896) | (18,849) | (2,631) | (77,263) | (31,784) | (4,437) | |
Income before income tax expense and share of income of equity | 2,302,970 | 1,888,630 | 263,644 | 5,262,249 | 4,327,742 | 604,130 | |
Income tax expenses | (405,646) | (407,189) | (56,841) | (1,024,932) | (914,856) | (127,709) | |
Share of income of equity method investees | 47,203 | 36,357 | 5,075 | 55,138 | 85,222 | 11,897 | |
Net income | 1,944,527 | 1,517,798 | 211,878 | 4,292,455 | 3,498,108 | 488,318 | |
Net income attributable to non-controlling interests | (13,320) | (28,049) | (3,915) | (44,538) | (65,514) | (9,145) | |
Net income attributable to Vipshop's shareholders | 1,931,207 | 1,489,749 | 207,963 | 4,247,917 | 3,432,594 | 479,173 | |
Shares used in calculating earnings per share (3): | |||||||
Weighted average number of Class A and Class B ordinary | |||||||
—Basic | 108,709,998 | 101,229,148 | 101,229,148 | 108,584,522 | 101,951,703 | 101,951,703 | |
—Diluted | 110,735,433 | 102,353,164 | 102,353,164 | 110,708,271 | 103,374,279 | 103,374,279 | |
Net earnings per Class A and Class B ordinary share | |||||||
Net income attributable to Vipshop's shareholders——Basic | 17.76 | 14.72 | 2.05 | 39.12 | 33.67 | 4.70 | |
Net income attributable to Vipshop's shareholders——Diluted | 17.44 | 14.55 | 2.03 | 38.37 | 33.21 | 4.64 | |
Net earnings per ADS (1 ordinary share equals to 5 ADSs) | |||||||
Net income attributable to Vipshop's shareholders——Basic | 3.55 | 2.94 | 0.41 | 7.82 | 6.73 | 0.94 | |
Net income attributable to Vipshop's shareholders——Diluted | 3.49 | 2.91 | 0.41 | 7.67 | 6.64 | 0.93 | |
(1) Other revenues primarily consist of product promotion and online advertising revenues, lease income mainly earned from the | (1) Other revenues primarily consist of product promotion and online | ||||||
(2) Fulfillment expenses include shipping and handling expenses, which amounted | (2) Fulfillment expenses include shipping and handling expenses, | ||||||
(3) Authorized share capital is re-classified and re-designated into Class A ordinary shares and Class B ordinary shares, with each | (3) Authorized share capital is re-classified and re-designated into | ||||||
Three Months Ended | Six Months Ended | ||||||
June 30,2024 | June 30,2025 | June 30,2025 | June 30,2024 | June 30,2025 | June 30,2025 | ||
RMB'000 | RMB'000 | USD'000 | RMB'000 | RMB'000 | USD'000 | ||
Share-based compensation expenses are included in the | |||||||
Fulfillment expenses | 20,727 | 15,844 | 2,212 | 41,091 | 36,021 | 5,028 | |
Marketing expenses | 7,516 | 18,177 | 2,537 | 15,335 | 25,219 | 3,520 | |
Technology and content expenses | 96,856 | 73,992 | 10,329 | 190,288 | 162,837 | 22,731 | |
General and administrative expenses | 206,985 | 589,838 | 82,338 | 380,832 | 824,376 | 115,078 | |
Total | 332,084 | 697,851 | 97,416 | 627,546 | 1,048,453 | 146,357 | |
Vipshop Holdings Limited | |||
Unaudited Condensed Consolidated Balance Sheets | |||
(In thousands, except for share and per share data) | |||
December 31,2024 | June 30,2025 | June 30,2025 | |
RMB'000 | RMB'000 | USD'000 | |
ASSETS | |||
CURRENT ASSETS | |||
Cash and cash equivalents | 26,352,161 | 24,238,054 | 3,383,502 |
Restricted cash | 602,342 | 502,594 | 70,159 |
Short term investments | 1,872,756 | 2,981,248 | 416,166 |
Accounts receivable, net | 915,158 | 1,018,720 | 142,208 |
Amounts due from related parties,net | 548,145 | 545,766 | 76,186 |
Other receivables and prepayments,net | 2,473,050 | 2,845,006 | 397,148 |
Loan receivables,net | 6,878 | 8,890 | 1,241 |
Inventories | 5,032,069 | 4,276,040 | 596,912 |
Total current assets | 37,802,559 | 36,416,318 | 5,083,522 |
NON-CURRENT ASSETS | |||
Property and equipment, net | 18,292,771 | 18,490,736 | 2,581,207 |
Deposits for property and equipment | 164,955 | 10,416 | 1,454 |
Land use rights, net | 10,686,400 | 10,548,442 | 1,472,506 |
Intangible assets, net | 327,844 | 325,955 | 45,502 |
Investment in equity method investees | 2,002,043 | 2,219,807 | 309,873 |
Other investments | 3,355,489 | 3,377,873 | 471,533 |
Other long-term assets | 434,206 | 286,156 | 39,946 |
Goodwill | 755,213 | 755,213 | 105,424 |
Deferred tax assets, net | 681,029 | 713,496 | 99,600 |
Operating lease right-of-use assets | 433,617 | 439,426 | 61,342 |
Total non-current assets | 37,133,567 | 37,167,520 | 5,188,387 |
TOTAL ASSETS | 74,936,126 | 73,583,838 | 10,271,909 |
LIABILITIES AND EQUITY | |||
CURRENT LIABILITIES | |||
Short term loans | 2,399,629 | 6,663,000 | 930,119 |
Accounts payable | 15,190,560 | 11,733,049 | 1,637,870 |
Advance from customers | 2,035,184 | 1,530,985 | 213,717 |
Accrued expenses and other current liabilities | 9,663,421 | 8,400,509 | 1,172,668 |
Amounts due to related parties | 104,187 | 127,674 | 17,823 |
Deferred income | 476,796 | 489,117 | 68,278 |
Operating lease liabilities | 57,224 | 59,788 | 8,346 |
Total current liabilities | 29,927,001 | 29,004,122 | 4,048,821 |
NON-CURRENT LIABILITIES | |||
Deferred tax liability | 783,863 | 595,592 | 83,141 |
Deferred income-non current | 2,084,038 | 2,258,212 | 315,234 |
Operating lease liabilities | 591,995 | 594,153 | 82,941 |
Total non-current liabilities | 3,459,896 | 3,447,957 | 481,316 |
TOTAL LIABILITIES | 33,386,897 | 32,452,079 | 4,530,137 |
EQUITY: | |||
Total shareholders' equity ( | 39,968,813 | 39,500,179 | 5,514,012 |
Non-controlling interests | 1,580,416 | 1,631,580 | 227,760 |
Total shareholders' equity | 41,549,229 | 41,131,759 | 5,741,772 |
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY | 74,936,126 | 73,583,838 | 10,271,909 |
(4) The number of treasury stock as of June 30, 2025 was 17.0 million, of which 17.0 million are Class A ordinary shares | |||
Vipshop Holdings Limited | |||||||
Reconciliations of GAAP and Non-GAAP Results | |||||||
Three Months Ended | Six Months Ended | ||||||
June 30,2024 | June 30,2025 | June 30,2025 | June 30,2024 | June 30,2025 | June 30,2025 | ||
RMB'000 | RMB'000 | USD'000 | RMB'000 | RMB'000 | USD'000 | ||
Income from operations | 2,232,422 | 1,697,904 | 237,019 | 4,992,124 | 3,974,699 | 554,847 | |
Share-based compensation expenses | 332,084 | 697,851 | 97,416 | 627,546 | 1,048,453 | 146,357 | |
Non-GAAP income from operations | 2,564,506 | 2,395,755 | 334,435 | 5,619,670 | 5,023,152 | 701,204 | |
Net income attributable to Vipshop's shareholders | 1,931,207 | 1,489,749 | 207,963 | 4,247,917 | 3,432,594 | 479,173 | |
Share-based compensation expenses | 332,084 | 697,851 | 97,416 | 627,546 | 1,048,453 | 146,357 | |
Impairment loss of investments | 14,691.00 | - | - | 14,691 | - | - | |
Investment loss (gain) and revaluation of investments excluding | 17,855 | (36,715) | (5,125) | 21,413 | 744 | 104 | |
Reconciling items on the share of equity method investments(5) | (15,124) | 23,641 | 3,300 | (28,647) | 23,702 | 3,309 | |
Tax effects on non-GAAP adjustments | (115,297) | (97,308) | (13,584) | (134,789) | (119,891) | (16,736) | |
Non-GAAP net income attributable to Vipshop's shareholders | 2,165,416 | 2,077,218 | 289,970 | 4,748,131 | 4,385,602 | 612,207 | |
(5) To exclude the GAAP to non-GAAP reconciling items relating to investment (gain) loss and revaluation of investments on the | |||||||
Shares used in calculating earnings per share: | |||||||
Weighted average number of Class A and Class B ordinary | |||||||
—Basic | 108,709,998 | 101,229,148 | 101,229,148 | 108,584,522 | 101,951,703 | 101,951,703 | |
—Diluted | 110,735,433 | 102,353,164 | 102,353,164 | 110,708,271 | 103,374,279 | 103,374,279 | |
Non-GAAP net income per Class A and Class B ordinary share | |||||||
Non-GAAP net income attributable to Vipshop's | 19.92 | 20.52 | 2.86 | 43.73 | 43.02 | 6.01 | |
Non-GAAP net income attributable to Vipshop's | 19.55 | 20.29 | 2.83 | 42.89 | 42.42 | 5.92 | |
Non-GAAP net income per ADS (1 ordinary share equal to 5 | |||||||
Non-GAAP net income attributable to Vipshop's | 3.98 | 4.10 | 0.57 | 8.75 | 8.60 | 1.20 | |
Non-GAAP net income attributable to Vipshop's | 3.91 | 4.06 | 0.57 | 8.58 | 8.48 | 1.18 | |
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SOURCE Vipshop Holdings Limited