Vital Farms Whisks Up Custom Ad Spot & Sponsorship Celebrating FX’s The Bear Season Four Starring Emmy® Winner Liza Colón-Zayas
Vital Farms (NASDAQ: VITL), a Certified B Corporation, has announced a strategic sponsorship with Disney and FX's hit show "The Bear" for its fourth season. The collaboration features a custom 30-second ad spot starring Emmy® winner Liza Colón-Zayas, which will air before each new episode of the season premiering June 25, 2025, on Hulu.
The advertisement, part of Vital Farms' "Good Eggs. No Shortcuts." campaign, pays homage to the show's viral omelette episode from season 2, featuring Vital Farms eggs and butter. The spot showcases Colón-Zayas as a restaurant patron experiencing the joy of a perfectly crafted omelette.
Vital Farms (NASDAQ: VITL), una Certified B Corporation, ha annunciato una sponsorizzazione strategica con Disney e la popolare serie di FX "The Bear" per la sua quarta stagione. La collaborazione include uno spot pubblicitario personalizzato di 30 secondi con protagonista la vincitrice di un Emmy® Liza Colón-Zayas, che andrà in onda prima di ogni nuovo episodio della stagione, in uscita il 25 giugno 2025 su Hulu.
Lo spot, parte della campagna di Vital Farms "Good Eggs. No Shortcuts.", rende omaggio all’episodio virale sull’omelette della seconda stagione, in cui vengono utilizzate uova e burro Vital Farms. Nel video, Colón-Zayas interpreta una cliente di un ristorante che prova la gioia di gustare un’omelette perfettamente preparata.
Vital Farms (NASDAQ: VITL), una Certified B Corporation, ha anunciado una colaboración estratégica con Disney y la exitosa serie de FX "The Bear" para su cuarta temporada. La colaboración incluye un anuncio personalizado de 30 segundos protagonizado por la ganadora del Emmy® Liza Colón-Zayas, que se emitirá antes de cada nuevo episodio de la temporada, que se estrenará el 25 de junio de 2025 en Hulu.
El anuncio, parte de la campaña de Vital Farms "Good Eggs. No Shortcuts.", rinde homenaje al episodio viral de la tortilla de la segunda temporada, que presenta huevos y mantequilla de Vital Farms. El spot muestra a Colón-Zayas como una clienta de un restaurante que experimenta la alegría de una tortilla perfectamente elaborada.
Vital Farms (NASDAQ: VITL)는 인증된 B 기업으로서 Disney 및 FX의 인기 드라마 "The Bear" 시즌 4와 전략적 후원 계약을 체결했다고 발표했습니다. 이번 협업에는 에미상 수상자 Liza Colón-Zayas가 출연하는 맞춤형 30초 광고가 포함되어 있으며, 2025년 6월 25일 Hulu에서 시즌 첫 방송 전마다 방영됩니다.
이 광고는 Vital Farms의 "Good Eggs. No Shortcuts." 캠페인의 일환으로, 시즌 2의 바이럴 오믈렛 에피소드를 기념하며 Vital Farms의 계란과 버터를 사용했습니다. 광고에서 Colón-Zayas는 레스토랑 손님으로서 완벽하게 조리된 오믈렛의 기쁨을 경험하는 모습을 보여줍니다.
Vital Farms (NASDAQ : VITL), une entreprise certifiée B Corporation, a annoncé un partenariat stratégique avec Disney et la série à succès de FX "The Bear" pour sa quatrième saison. Cette collaboration comprend un spot publicitaire personnalisé de 30 secondes avec la lauréate d’un Emmy® Liza Colón-Zayas, qui sera diffusé avant chaque nouvel épisode de la saison, à partir du 25 juin 2025 sur Hulu.
Cette publicité, faisant partie de la campagne "Good Eggs. No Shortcuts." de Vital Farms, rend hommage à l’épisode viral de l’omelette de la saison 2, mettant en scène les œufs et le beurre Vital Farms. Le spot montre Colón-Zayas en tant que cliente d’un restaurant qui savoure la joie d’une omelette parfaitement préparée.
Vital Farms (NASDAQ: VITL), eine zertifizierte B Corporation, hat eine strategische Partnerschaft mit Disney und der erfolgreichen FX-Serie "The Bear" für die vierte Staffel bekannt gegeben. Die Zusammenarbeit umfasst einen maßgeschneiderten 30-Sekunden-Werbespot mit Emmy®-Preisträgerin Liza Colón-Zayas, der vor jeder neuen Folge der am 25. Juni 2025 auf Hulu startenden Staffel ausgestrahlt wird.
Die Werbung ist Teil der "Good Eggs. No Shortcuts."-Kampagne von Vital Farms und zollt der viralen Omelett-Folge aus Staffel 2 Tribut, in der Vital Farms Eier und Butter verwendet werden. Der Spot zeigt Colón-Zayas als Restaurantgast, der die Freude an einem perfekt zubereiteten Omelett erlebt.
- None.
- None.
AUSTIN, Texas, June 25, 2025 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced a sponsorship in collaboration with Disney and FX’s The Bear, premiering Wednesday, June 25 on Hulu. As part of this sponsorship, a custom ad spot starring Emmy® winner Liza Colón-Zayas (who has played “Tina Marrero” in the series since its first season) will appear ahead of each new episode. Vital Farms’ “Good Eggs. No Shortcuts.” campaign, which launched earlier this year will also run throughout the season.
The new, 30-second custom spot, which features Vital Farms eggs and butter, opens with Colón-Zayas as a restaurant patron ordering “the omelette.” Fans of The Bear will certainly catch this callback to the iconic and viral (IYKYK) dish featured in season 2, episode 9 (“Omelette”). The spot celebrates how a simple omelette, made with high quality ingredients like butter, cheese, chives, crushed potato chips and “the good eggs” can elicit pure joy. “That’s what I’m talking about!” declares Colón-Zayas when the masterpiece reaches her table.
“We’re big fans of The Bear—just like so many of the folks who bring Vital Farms into their kitchens every day,” said Kathryn McKeon, Vital Farms Chief Marketing Officer and General Manager, Butter. “When the chance came to advertise during the upcoming season, we knew we wanted to do more than just show up—we wanted to honor the spirit of the show. So, we teamed up with Disney to create a custom ad that’s a love letter to the heart of The Bear, and a celebration of great storytelling and great food. That omelette was, of course, made with Vital Farms eggs and butter!”
"Great storytelling resonates when it’s rooted in trust and collaboration, and when you lead with that, breakthrough work follows,” said John Campbell, SVP, Entertainment and Streaming Solutions, Disney Advertising. “FX’s The Bear has solidified its place as a global cultural touchstone, and our work with Vital Farms is a strategic extension of that. The creative aligns with the show’s authentic storytelling and character-driven narrative, creating a brand experience that intentionally connects with the fans.”
Colón-Zayas earned a 2024 Primetime Emmy Award for Outstanding Supporting Actress for her role as “Tina Marrero” in the hit FX series The Bear. She's also received a Golden Globe® nomination, a Screen Actors Guild Award®, and an Imagen Award for her work on the show.
Season four of FX’s The Bear finds Carmen “Carmy” Berzatto, Sydney Adamu and Richard “Richie” Jerimovich pushing forward, determined not only to survive, but also to take The Bear to the next level. With new challenges around every corner, the team must adapt, adjust and overcome. This season, the pursuit of excellence isn’t just about getting better—it's about deciding what’s worth holding on to. In addition to Liza Colón-Zayas, the half-hour series stars Jeremy Allen White, Ayo Edebiri, Ebon Moss-Bachrach, Abby Elliott, Lionel Boyce and Matty Matheson, with Oliver Platt and Molly Gordon in recurring roles.
FX’s The Bear was created by Christopher Storer, who serves as Executive Producer alongside Josh Senior, Joanna Calo, Cooper Wehde, Tyson Bidner, Matty Matheson, Hiro Murai and Rene Gube. Courtney Storer serves as a Co-Executive Producer and Culinary Producer. The series is produced by FX Productions.
All 10 episodes of The Bear season 4 will be released at 8 p.m. ET on Wednesday, June 25, on Hulu.
ABOUT VITAL FARMS:
Vital Farms (Nasdaq: VITL), a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with over 450 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in approximately 26,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit https://vitalfarms.com/.
CONTACT:
Media:
Rob Discher
Rob.Discher@vitalfarms.com
Investors:
John Mills
John.Mills@icrinc.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/42ec0357-ab21-42a8-be9a-b77f4d7c4bb4
FAQ
When does The Bear Season 4 premiere with Vital Farms (VITL) sponsorship?
What is the new Vital Farms (VITL) advertising campaign for The Bear?
Who stars in the new Vital Farms (VITL) commercial for The Bear?
What products does Vital Farms (VITL) feature in The Bear sponsorship?
