Vanguard Group reveals 6.35% Vital Farms (VITL) ownership in updated Schedule 13G/A

Rhea-AI Filing Summary

The Vanguard Group has reported a significant ownership stake in Vital Farms, Inc. common stock. Vanguard beneficially owns 2,845,714 shares, representing 6.35% of the company’s common shares. It has shared voting power over 295,964 shares and shared dispositive power over all 2,845,714 shares, with no sole voting or dispositive power.

Vanguard explains that, following an internal realignment effective January 12, 2026, its subsidiaries or business divisions that are deemed to have beneficial ownership may report their holdings separately. The position is held in the ordinary course of business, and Vanguard states it is not seeking to change or influence control of Vital Farms.

Insights

Institutional ownership analyst

Vanguard discloses a 6.35% passive stake in Vital Farms.

The Vanguard Group reports beneficial ownership of 2,845,714 Vital Farms shares, or 6.35% of the common stock. Voting authority is largely limited, with shared voting power over 295,964 shares and shared dispositive power over the full position, indicating a primarily investment-driven holding.

Vanguard certifies that the stake is held in the ordinary course of business and not to change or influence control. An internal realignment on January 12, 2026 means certain subsidiaries may report ownership separately, but they are expected to pursue the same investment strategies as before.

For investors, this filing highlights the presence of a large passive institutional holder in Vital Farms. Future ownership reports from Vanguard or its subsidiaries, as required by beneficial ownership rules, will provide updates on any material changes to this stake.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 01/30/2026 - 02:43 PM Learn about SEC filing dates

FAQ

What percentage of Vital Farms (VITL) does The Vanguard Group own?

The Vanguard Group reports beneficial ownership of 2,845,714 Vital Farms shares, representing 6.35% of the company’s common stock. This makes Vanguard a significant institutional holder, with the position disclosed under Schedule 13G/A as a passive investment rather than for control purposes.

How many Vital Farms (VITL) shares does Vanguard have voting power over?

The Vanguard Group has shared voting power over 295,964 Vital Farms shares and no sole voting power. It also has shared dispositive power over 2,845,714 shares, meaning it can influence how those shares are voted and disposed of together with other parties.

Is Vanguard’s stake in Vital Farms (VITL) intended to influence control of the company?

Vanguard states the Vital Farms shares were acquired and are held in the ordinary course of business and not for changing or influencing control. The filing certifies the holdings are not connected with any transaction designed to affect control of the issuer.

What internal changes at The Vanguard Group affect its Vital Farms (VITL) reporting?

The Vanguard Group notes that on January 12, 2026 it underwent an internal realignment. After this, certain subsidiaries or business divisions may report beneficial ownership separately, though they pursue the same investment strategies previously followed by Vanguard before the realignment.

Who ultimately benefits from the Vital Farms (VITL) shares held by Vanguard?

Vanguard explains that its clients, including registered investment companies and other managed accounts, have the right to receive dividends and sale proceeds from the Vital Farms shares. No single other person’s interest in these securities exceeds five percent of the class.

What type of filing did Vanguard use to disclose its Vital Farms (VITL) holdings?

The Vanguard Group disclosed its Vital Farms position on a Schedule 13G/A. This form is typically used by investors holding more than five percent of a class of securities on a passive basis, rather than seeking to change or influence control of the company.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 2)

Vital Farms Inc

(Name of Issuer)

Common Stock

(Title of Class of Securities)

92847W103

(CUSIP Number)

12/31/2025

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

SCHEDULE 13G

CUSIP No. 92847W103

1

Names of Reporting Persons

The Vanguard Group

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

PENNSYLVANIA

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 0.00
6	Shared Voting Power 295,964.00
7	Sole Dispositive Power 0.00
8	Shared Dispositive Power 2,845,714.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

2,845,714.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

6.35 %

12

Type of Reporting Person (See Instructions)

IA

Comment for Type of Reporting Person: On January 12, 2026, The Vanguard Group, Inc. went through an internal realignment. As of that date, The Vanguard Group, Inc. no longer performs portfolio management services or administers proxy voting. In accordance with SEC Release No. 34-39538 (January 12, 1998), The Vanguard Group, Inc. anticipates that certain subsidiaries or business divisions of subsidiaries of The Vanguard Group, Inc., that currently have, or are deemed to have, beneficial ownership with The Vanguard Group, Inc., will report beneficial ownership separately (on a disaggregated basis) from The Vanguard Group, Inc. in reliance on such release. These subsidiaries and/or business divisions pursue the same investment strategies as previously pursued by The Vanguard Group, Inc. prior to the realignment.

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Vital Farms Inc
(b)	Address of issuer's principal executive offices: 3601 South Congress Avenue, Suite C100, Austin, TX, 78704
Item 2.
(a)	Name of person filing: The Vanguard Group
(b)	Address or principal business office or, if none, residence: 100 Vanguard Blvd., Malvern, PA 19355
(c)	Citizenship: PA
(d)	Title of class of securities: Common Stock
(e)	CUSIP No.: 92847W103
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 2845714
(b)	Percent of class: 6.35 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 0
	(ii) Shared power to vote or to direct the vote: 295964
	(iii) Sole power to dispose or to direct the disposition of: 0
	(iv) Shared power to dispose or to direct the disposition of: 2845714
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required. The Vanguard Group, Inc.'s clients, including investment companies registered under the Investment Company Act of 1940 and other managed accounts, have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the securities reported herein. No one other person's interest in the securities reported herein is more than 5%.
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

The Vanguard Group

Signature:	Ashley Grim
Name/Title:	Head of Global Fund Administration
Date:	01/30/2026