Nautical Ventures Achieves 40% Year-Over-Year Sales Lift Surrounding FLIBS 2025

Rhea-AI Summary

Vision Marine Technologies (NASDAQ: VMAR) reported a 40% year-over-year increase in marketing-attributed sales for its Nautical Ventures retail network during the FLIBS 2025 campaign window measured Sept 30–Nov 12, 2025. Sales activity reached approximately $10.4 million and 30 boats, versus about $7.4 million and 20 boats in the same period of 2024. The company attributed the gain to four weeks of pre-show marketing, integrated digital outreach, CRM targeting, and on-water demos across key brands.

The AquaZone exhibit delivered higher attendance and qualified leads versus the prior year. Vision Marine said campaign results are preliminary and expects to finalize full FLIBS campaign results by end of November 2025. Nautical Ventures operates eight Florida locations.

Positive

• Marketing-attributed sales +40% YoY to ~$10.4M
• Units sold 30 versus 20 in 2024
• AquaZone attendance higher than prior year, boosting leads

Negative

• Full FLIBS campaign results are preliminary and pending finalization by end-November 2025
• Majority of campaign sales concentrated in five brands: Axopar, Brabus, Beneteau, Edgewater, Highfield

Insights

Retail and event-sales analyst

Marketing-attributed retail sales up 40% to US$10.4 million and 30 boats in the FLIBS window versus 2024.

Bold execution of pre-show marketing and on-water demos appears to have driven measurable retail lift for Vision Marine through its Nautical Ventures network. The company reports marketing-attributed sales of US$10.4 million and 30 boats from Sept 30–Nov 12, versus US$7.4 million and 20 boats in the prior-year window, a reported 40% increase in both volume and value.

Key dependencies and risks include the attribution method, remaining campaign-period performance, and the final reconciliation of results planned by the company by end of November. The disclosed gains rest on marketing-attributed metrics and multi-brand contribution; if attribution criteria are narrow or short-term, sustained retail momentum may differ.

Watch the finalized FLIBS campaign reconciliation by end of November, the breakdown by brand and location, and whether follow-through sales convert into inventory turnover improvements across the eight Nautical Ventures locations into 2026. Near-term signals (lead-to-sale conversion and post-show order fulfilment) will best indicate whether this uplift persists.

FORT LAUDERDALE, Fla., Nov. 18, 2025 /PRNewswire/ -- Vision Marine Technologies Inc. (NASDAQ: VMAR) ("Vision Marine" or the "Company") a company specializing in high-voltage marine propulsion and premium boating experiences, today announced a 40 percent year-over-year increase in marketing-attributed sales for its Nautical Ventures retail network during the 2025 Fort Lauderdale International Boat Show (FLIBS) campaign period.

Measured from September 30 through November 12 — encompassing a one-month pre-show and two-week post-show window — sales activity reached approximately US$10.4 million and 30 boats, compared with roughly US$7.4 million and 20 boats over the same period in 2024.

"Our team delivered one of the strongest FLIBS performances since before the pandemic. Through focused marketing, disciplined planning, and strategic positioning, we have already surpassed our goals, with 18 days still remaining in our FLIBS campaign window and are tracking roughly 40% ahead of 2024 over the same period. Historically, this FLIBS window has been a reliable barometer for how the following year will play out, and our results so far give us confidence that we are set up for a strong 2026," said Diego N. Conte General Sales Manager at Nautical Ventures "On a comparable program, we're tracking roughly 40 percent higher in marketing-attributed sales, with the campaign window still open. It's a strong validation of our retail strategy and the team's disciplined execution leading up to the show."

Pre-Show Marketing and Event Performance

The Company attributed the performance to focused pre-show marketing and coordinated brand activations that began four weeks prior to FLIBS. Combined efforts across Axopar, Brabus Marine, Beneteau, Edgewater, and Highfield accounted for the majority of total sales volume during the campaign period. These transactions were supported by integrated digital and social outreach, targeted CRM activity, and on-water demonstration initiatives managed through Nautical Ventures' in-house marketing team. Including additional brands not displayed at FLIBS, Nautical Ventures' total retail performance for the campaign period represented a 40 percent increase in total volume and value over the comparable 2024 timeframe.

FLIBS 2025: Consumer Reach and Engagement

At FLIBS 2025, Vision Marine and Nautical Ventures presented one of the most comprehensive displays at the event, combining electric and internal-combustion platforms under a unified retail structure.
The AquaZone™ presented by Nautical Ventures achieved higher attendance and consumer participation than the prior year, generating a marked increase in qualified leads and retail inquiries across all categories.

The Company's exhibit featured leading brands from its portfolio alongside Vision Marine's E-Motion™ electric propulsion technology and expanding Electric Division lineup.

Outlook

Vision Marine expects to finalize its full FLIBS campaign results by the end of November. The Company continues to focus on retail efficiency, inventory management, and event-based marketing initiatives to drive sustained consumer engagement across its eight Nautical Ventures locations in Florida.

About Vision Marine Technologies Inc.

Vision Marine Technologies Inc. (NASDAQ: VMAR) ("Vision Marine") is a vertically integrated marine company combining high-voltage propulsion engineering with a multi-brand retail and service network. Through its E-Motion™ powertrain platform and Nautical Ventures' eight Florida locations, Vision Marine delivers advanced marine technology and premium on-water experiences across both electric and internal-combustion engine segments.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable securities laws. These statements involve risks and uncertainties that could cause actual results to differ materially from expectations. Forward-looking statements reflect management's current assumptions and are subject to factors such as market conditions, consumer demand, and integration performance. Vision Marine Technologies Inc. disclaims any obligation to update forward-looking statements except as required by law.

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SOURCE Vision Marine Technologies, Inc

FAQ

How much did Vision Marine (VMAR) increase Nautical Ventures sales during FLIBS 2025?

Vision Marine reported a 40% increase in marketing-attributed sales for Nautical Ventures during the Sept 30–Nov 12, 2025 campaign window.

What were Nautical Ventures' reported sales and boat units for FLIBS 2025 (VMAR)?

Marketing-attributed activity reached about $10.4M and 30 boats versus approximately $7.4M and 20 boats in the same 2024 period.

Which brands drove the Nautical Ventures FLIBS 2025 sales lift for VMAR?

The company attributed most sales to combined efforts across Axopar, Brabus Marine, Beneteau, Edgewater, and Highfield.

Will Vision Marine (VMAR) release final FLIBS 2025 numbers and when?

Vision Marine expects to finalize full FLIBS campaign results by end of November 2025.

Does Vision Marine say the FLIBS 2025 performance affects 2026 outlook (VMAR)?

Management said the FLIBS window is a historical barometer and current results give confidence for a strong 2026, but full results are still preliminary.