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Vera Bradley Stock Price, News & Analysis

VRA Nasdaq

Welcome to our dedicated page for Vera Bradley news (Ticker: VRA), a resource for investors and traders seeking the latest updates and insights on Vera Bradley stock.

Vera Bradley (VRA) delivers distinctive lifestyle accessories through its iconic designs and multi-channel retail strategy. This news hub provides investors and brand followers with centralized access to official corporate announcements and strategic developments.

Discover timely updates including quarterly earnings reports, new product launches, retail partnership expansions, and progress on the company's Project Restoration transformation initiative. Our curated collection ensures transparent tracking of operational milestones in wholesale distribution, e-commerce growth, and design innovation.

Key updates cover Vera Bradley's dual retail approach combining direct-to-consumer digital platforms with physical store experiences, alongside wholesale relationships with specialty retailers. Stay informed about material developments affecting this established brand's position in the competitive fashion accessories market.

Bookmark this page for streamlined monitoring of Vera Bradley's financial communications, leadership updates, and responses to evolving consumer preferences in handbags and travel accessories.

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Vera Bradley (NASDAQ: VRA) announced a new limited-edition handbag collection in collaboration with New Hope Girls on March 8, 2021, coinciding with International Women’s Day. The collection includes a zip pouch and hobo bag, with 75% of sales supporting New Hope Girls' mission to aid vulnerable women and girls in the Dominican Republic. This partnership marks the third consecutive year of collaboration, featuring designs created by local artisans. The collection is available at Vera Bradley stores and online.

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Vera Bradley, Inc. (Nasdaq: VRA) announced it will report its fourth quarter and fiscal year results on March 10, 2021, at 8:00 a.m. ET. A conference call will follow at 9:30 a.m. ET, accessible via a live webcast on their Investor Relations site. Vera Bradley operates two lifestyle brands, Vera Bradley and Pura Vida, known for their strong customer connections and multi-channel distribution. The company aims to leverage its unique positioning to enhance long-term success for both brands.

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Vera Bradley, Inc. (NASDAQ: VRA) announced that five of its backpack styles have been endorsed by the American Chiropractic Association (ACA), underscoring their commitment to functionality and health. The endorsed styles include the Campus Backpack®, XL Campus Backpack®, XL Journey Backpack®, ReActive Grand Backpack®, and ReActive XL Backpack®. The ACA's endorsement followed a rigorous 30-day evaluation, recognizing the backpacks for quality, comfort, and design tailored to women's bodies. The ReActive styles are made from recycled materials, appealing to environmentally conscious consumers.

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The Vera Bradley Foundation for Breast Cancer announced the 2021 Vera Bradley Foundation for Breast Cancer Classic will be held from September 17-20 in Fort Wayne, Indiana. This event, traditionally held in June, was rescheduled due to COVID-19 concerns to better align with vaccine availability. The Classic includes various golf tournaments aimed at raising funds for breast cancer research, contributing to the Vera Bradley Foundation Center for Breast Cancer Research, which has received $36 million from the Foundation to date. Last year, despite event cancellations, $1.4 million was raised for research.

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Vera Bradley reports strong third-quarter results with a GAAP EPS of $0.26, up from $0.00 last year, and a non-GAAP EPS of $0.30, compared to $0.20. Consolidated net revenues are $124.8 million, slightly down from $127.5 million year-over-year. Gross profit increased to $73.8 million, or 59.1% of revenues, due to improved sales of cotton masks and controlled promotional activities. The balance sheet remains robust with $77.3 million in cash and equivalents. E-commerce sales surged nearly 50%, highlighting effective digital strategy amidst ongoing challenges.

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The Vera Bradley Foundation for Breast Cancer announced a donation of $1.4 million for the current year, raising the total to $36 million in support of breast cancer research. The funds will support groundbreaking research at the Vera Bradley Foundation Center for Breast Cancer Research at Indiana University School of Medicine. Despite COVID-19 challenges resulting in the cancellation of events, the Foundation's community of donors and volunteers remained committed to the cause. Proceeds from limited-edition face masks will also contribute to funding.

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Vera Bradley, Inc. (Nasdaq: VRA) plans to report its third-quarter financial results for the period ending October 31, 2020, on December 9, 2020, at 8:00 a.m. ET. The company will host a conference call at 9:30 a.m. ET to discuss these results. A live webcast will be accessible via the Investor Relations section of their website, and a replay will be available until December 23, 2020. Vera Bradley is known for its lifestyle brands, focusing on community and social consciousness while offering a range of women's accessories and gifts.

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Vera Bradley has announced the inclusion of its Compact Organizer in Majestic Magenta in the FabFitFun Winter Box for 2020. This multifunctional product serves as a cosmetic bag, pen pouch, or cord organizer, designed for easy travel within Vera Bradley bags. The exterior features vibrant quilted magenta velvet, while the interior showcases a breast cancer awareness pattern. CEO Rob Wallstrom expressed excitement over the partnership with FabFitFun, aiming to bring luxury to everyday organization.

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Vera Bradley, Inc. (Nasdaq: VRA) will participate in the CL King Virtual Best Ideas Conference on September 16, 2020, at 12:30 p.m. ET. An audio webcast will be available for access through their website, with a replay option following the event. Vera Bradley operates two lifestyle brands, Vera Bradley and Pura Vida, focusing on women's fashion and accessories, known for their innovative designs and community focus. The company acquired a 75% interest in Creative Genius, Inc. (Pura Vida) in July 2019, enhancing their brand portfolio.

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Vera Bradley reported Q2 results with a GAAP EPS of $0.42 and non-GAAP EPS of $0.32. Total revenues increased by 10% to $131.8 million, driven by the Pura Vida acquisition and a boost in e-commerce sales, which doubled during the quarter. Despite challenges from COVID-19, gross margin improved significantly. The balance sheet remains strong, with cash and investments totaling $77.1 million even after $30 million was repaid on borrowings. However, Vera Bradley's direct segment revenues fell by 13.9% due to store closures.

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FAQ

What is the current stock price of Vera Bradley (VRA)?

The current stock price of Vera Bradley (VRA) is $2.34 as of July 11, 2025.

What is the market cap of Vera Bradley (VRA)?

The market cap of Vera Bradley (VRA) is approximately 71.8M.
Vera Bradley

Nasdaq:VRA

VRA Rankings

VRA Stock Data

71.79M
19.15M
29.36%
72.55%
9.38%
Footwear & Accessories
Leather & Leather Products
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United States
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