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Vera Bradley Stock Price, News & Analysis

VRA Nasdaq

Welcome to our dedicated page for Vera Bradley news (Ticker: VRA), a resource for investors and traders seeking the latest updates and insights on Vera Bradley stock.

Vera Bradley (VRA) delivers distinctive lifestyle accessories through its iconic designs and multi-channel retail strategy. This news hub provides investors and brand followers with centralized access to official corporate announcements and strategic developments.

Discover timely updates including quarterly earnings reports, new product launches, retail partnership expansions, and progress on the company's Project Restoration transformation initiative. Our curated collection ensures transparent tracking of operational milestones in wholesale distribution, e-commerce growth, and design innovation.

Key updates cover Vera Bradley's dual retail approach combining direct-to-consumer digital platforms with physical store experiences, alongside wholesale relationships with specialty retailers. Stay informed about material developments affecting this established brand's position in the competitive fashion accessories market.

Bookmark this page for streamlined monitoring of Vera Bradley's financial communications, leadership updates, and responses to evolving consumer preferences in handbags and travel accessories.

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Vera Bradley has announced the inclusion of its Compact Organizer in Majestic Magenta in the FabFitFun Winter Box for 2020. This multifunctional product serves as a cosmetic bag, pen pouch, or cord organizer, designed for easy travel within Vera Bradley bags. The exterior features vibrant quilted magenta velvet, while the interior showcases a breast cancer awareness pattern. CEO Rob Wallstrom expressed excitement over the partnership with FabFitFun, aiming to bring luxury to everyday organization.

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Vera Bradley, Inc. (Nasdaq: VRA) will participate in the CL King Virtual Best Ideas Conference on September 16, 2020, at 12:30 p.m. ET. An audio webcast will be available for access through their website, with a replay option following the event. Vera Bradley operates two lifestyle brands, Vera Bradley and Pura Vida, focusing on women's fashion and accessories, known for their innovative designs and community focus. The company acquired a 75% interest in Creative Genius, Inc. (Pura Vida) in July 2019, enhancing their brand portfolio.

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Vera Bradley reported Q2 results with a GAAP EPS of $0.42 and non-GAAP EPS of $0.32. Total revenues increased by 10% to $131.8 million, driven by the Pura Vida acquisition and a boost in e-commerce sales, which doubled during the quarter. Despite challenges from COVID-19, gross margin improved significantly. The balance sheet remains strong, with cash and investments totaling $77.1 million even after $30 million was repaid on borrowings. However, Vera Bradley's direct segment revenues fell by 13.9% due to store closures.

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Vera Bradley, Inc. (Nasdaq: VRA) and Crocs, Inc. (Nasdaq: CROX) have launched a new limited-edition footwear collection today, featuring Vera Bradley's signature designs combined with Crocs' comfort. The collection includes Classic Clogs and Slides in two patterns: Floating Garden and Sunny Garden. Following this launch, additional styles will be introduced on September 8, including a Crocs At Work™ line and the first-ever children’s collection. The pricing ranges from $29.99 for the children’s clogs to $64.99 for the Neria Pro II, aimed at further expanding their market reach.

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Vera Bradley, a leading American lifestyle brand, has launched a Harry Potter™-inspired capsule collection in collaboration with Warner Bros. Consumer Products. The collection features a unique Home to Hogwarts™ pattern and designs inspired by different Hogwarts™ houses, including backpacks and accessories. CEO Rob Wallstrom highlighted the collaboration as a long-requested initiative from fans. The collection is available in Vera Bradley stores and online at www.verabradley.com.

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Pura Vida Bracelets expands its European market presence through a partnership with Hectic Ltd., which will manage sales and distribution for wholesale accounts across Europe. Co-Founder Paul Goodman expressed excitement about leveraging Hectic's extensive network, aiming to enhance brand visibility and customer engagement. Founded in 2010, Pura Vida has grown significantly and supports various charities, donating over $2 million since inception. This partnership presents new opportunities for growth in Europe following Pura Vida's acquisition by Vera Bradley in July 2019.

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Vera Bradley, Inc. (NASDAQ: VRA) has announced a partnership with Olympic Gold Medalist Shawn Johnson East to create a limited-edition capsule collection that celebrates strong women. The collection features items like the ReActive Deluxe Tote and ReActive Ditty Bag, made from recycled materials and available in various colors. A portion of sales will benefit Blessings in a Backpack, a nonprofit fighting childhood hunger. The collection, priced between $30 and $140, is available online and in select stores starting today.

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Vera Bradley, Inc. (Nasdaq: VRA) will report its first-quarter results for the period ending May 2, 2020, on June 3, 2020, at 8:00 a.m. Eastern Time. A conference call is scheduled for 9:30 a.m. Eastern Time the same day to discuss the financial outcomes. Interested parties can access a live webcast on the Company's Investor Relations website or by calling (800) 458-4121. The company is known for its innovative designs in women’s handbags and accessories and has recently acquired a majority interest in Pura Vida Bracelets, a growing lifestyle brand.

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Vera Bradley (Nasdaq: VRA) outlined plans to reopen stores as various states begin to restart their economies. The company has started opening stores where regulations permit, emphasizing safety measures such as health training, social distancing, and sanitization. Vera Bradley plans to have over half of its 149 stores operational by the end of May, with full openings expected by June. E-commerce sales remain strong, contributing about one-third of total revenues, as the company adopts measures to protect its financial stability during the pandemic.

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FAQ

What is the current stock price of Vera Bradley (VRA)?

The current stock price of Vera Bradley (VRA) is $2.04 as of September 25, 2025.

What is the market cap of Vera Bradley (VRA)?

The market cap of Vera Bradley (VRA) is approximately 56.7M.
Vera Bradley

Nasdaq:VRA

VRA Rankings

VRA Stock Data

56.71M
19.16M
31.43%
60.45%
6.48%
Footwear & Accessories
Leather & Leather Products
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United States
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