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Vera Bradley Stock Price, News & Analysis

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Welcome to our dedicated page for Vera Bradley news (Ticker: VRA), a resource for investors and traders seeking the latest updates and insights on Vera Bradley stock.

Vera Bradley, Inc. (NASDAQ: VRA) is a Fort Wayne, Indiana-based designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. The company’s news flow combines financial updates, strategic initiatives, and brand storytelling, giving investors and followers insight into both its business performance and its positioning as a lifestyle brand.

On this page, you can follow Vera Bradley news that covers quarterly earnings results, segment performance for Vera Bradley Direct and Vera Bradley Indirect, and commentary from management on transformation efforts such as Project Sunshine. Earnings releases discuss trends in net revenues, comparable sales, gross profit, operating results, and cost reduction initiatives, as well as the use of non-GAAP measures to supplement GAAP reporting.

Beyond financial results, Vera Bradley’s news includes governance and leadership updates, such as the appointment of a Chief Brand Officer and the election of new directors, as disclosed in both press releases and related Form 8-K filings. The company also announces amendments to its shareholder rights plan and credit agreements, providing context on how it manages capital structure and shareholder protections.

Vera Bradley’s brand-focused news highlights collaborations and marketing campaigns, including limited-edition collections with partners like Anthropologie, partnerships with the Radio City Rockettes, and creative projects such as the “Most Perfect Couple” short film. These stories illustrate how the brand uses its heritage patterns, iconic styles like the Original 100 Handbag and Vera Tote, and multi-generational customer connections in its marketing strategy. For investors and brand watchers, regularly reviewing this news page offers a consolidated view of Vera Bradley’s operational performance, strategic direction, and consumer-facing initiatives.

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Vera Bradley reported second quarter revenues of $130.4 million, down from $147.0 million year-over-year, with a net loss of ($29.8) million or ($0.95) per diluted share. Non-GAAP net income was $2.4 million, or $0.08 per diluted share. The company faced gross margin pressure due to logistics costs and inflationary impacts on lower-income customers. Despite challenges, management initiated $25 million in cost reductions and repurchased $6 million in shares. The outlook remains cautious, anticipating ongoing macroeconomic pressures.

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Vera Bradley, Inc. (Nasdaq: VRA) will report its second quarter results on August 31, 2022, at 8:00 a.m. ET. A conference call to discuss the financial results will follow at 9:30 a.m. ET, accessible via a webcast on the company's website. Vera Bradley operates two brands, Vera Bradley and Pura Vida, catering to a loyal, female customer base with a focus on lifestyle products. The company emphasizes community and social consciousness while maintaining a multi-channel distribution strategy. Further details can be found on their investor relations page.

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Vera Bradley (Nasdaq: VRA) announces the planned retirement of President and CEO Robert Wallstrom by early 2023, initiating a search for his successor.

Wallstrom has served since 2013, leading significant business transformations and social initiatives. Concurrently, the company has implemented annual cost reduction initiatives aimed at saving $25 million, effective in fiscal year ending February 2024, following financial results announcements. The CEO search will consider both internal and external candidates as Vera Bradley aims for consistent growth during economic challenges.

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The Vera Bradley Foundation for Breast Cancer has appointed Stephanie Scheele as its new Executive Director following a national search. Scheele, who has been with Vera Bradley since 2001, previously held the role of Chief Purpose and Communication Officer. Under her leadership, the Foundation aims to enhance funding for vital breast cancer research, having committed a total of $50 million to the Indiana University School of Medicine. The Foundation's efforts have significantly advanced breast cancer therapies, especially for challenging cases like triple-negative breast cancer.

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Vera Bradley, Inc. reported Q1 financial results with consolidated net revenues of $98.5 million, down from $109.1 million year-over-year. The company experienced a net loss of $7.0 million, or $0.21 per diluted share. Non-GAAP net loss was $6.1 million, or $0.19 per diluted share. Direct segment revenues fell by 7.6%, while Indirect revenues increased by 11.2%. The company plans to reduce costs by $15-25 million and continues share repurchases. The CEO noted ongoing macroeconomic challenges impacting customer spending.

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Tupperware and Vera Bradley have launched a limited-edition collection of reusable food and drinkware products, featuring vibrant, nature-inspired patterns. This collaboration offers three sets: the Daisy Smile Collection, Falling Daisies Collection, and Sunflower Collection, including items like the ECO+ Water Bottle and Snack Set. Available now for a limited time, these products reflect both brands' commitment to sustainability and quality. The collection is marketed as perfect for summer activities and aims to reduce waste while appealing to fans of both brands.

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Vera Bradley has announced a collaboration with The Coleman Company to create a new line of fashionable outdoor gear. This limited-edition Vera Bradley + Coleman collection includes a variety of products designed for both function and style. Available now in select stores and online, the collection features exclusive patterns like Eden Paisley and Wildflowers Blue.

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Vera Bradley, Inc. (VRA) announced plans to report its first-quarter financial results for the period ending April 30, 2022, on June 8, 2022, at 8:00 a.m. ET. Following the release, a conference call for investors will be held at 9:30 a.m. ET, available via webcast and telephone. The company operates two lifestyle brands, Vera Bradley and Pura Vida, targeting a multi-generational female audience with a focus on community and social consciousness. Vera Bradley is based in Fort Wayne, Indiana, and has been a prominent designer of women’s handbags and accessories since its founding in 1982.

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FAQ

What is the current stock price of Vera Bradley (VRA)?

The current stock price of Vera Bradley (VRA) is $3.27 as of March 17, 2026.

What is the market cap of Vera Bradley (VRA)?

The market cap of Vera Bradley (VRA) is approximately 92.0M.

VRA Rankings

VRA Stock Data

91.97M
18.12M
Footwear & Accessories
Leather & Leather Products
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United States
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