Flower by Edie Parker Announces Exclusive Partnership with Verano to Launch Cannabis Line in Florida with Campaign Starring Miami Native and Grammy-Nominated Rapper JT
Flower by Edie Parker announced an exclusive partnership with Verano (symbol: VRNOF) to launch Flower by Edie Parker cannabis products and accessories in Florida on Nov 11, 2025. The rollout includes 0.5 Petal Puffer all-in-one vapes and 1g vape cartridges across Verano’s 82 Florida MÜV dispensaries and features Miami native, Grammy-nominated rapper JT as the face of the “High in the 305” campaign.
The brand says it is now the largest female-founded and female-operated cannabis brand in the U.S., with signature accessories in over 900 retail locations and cannabis products in over twelve markets. No financial terms or sales guidance were disclosed.
Flower by Edie Parker ha annunciato una partnership esclusiva con Verano (simbolo: VRNOF) per lanciare prodotti e accessori cannabis di Flower by Edie Parker in Florida il 11 novembre 2025. Il rollout prevede vaporizzatori all-in-one 0,5 Petal Puffer e cartucce da 1 g distribuiti presso i 82 dispensari MÜV in Florida di Verano e presenta la rapper originaria di Miami, nominata ai Grammy JT, come volto della campagna High in the 305.
Il marchio afferma di essere ora il più grande brand di cannabis fondato e gestito interamente da donne negli Stati Uniti, con accessori signature in oltre 900 punti vendita e prodotti cannabis presenti in oltre dodici mercati. Non sono stati divulgati termini finanziari o linee guida di vendita.
Flower by Edie Parker anunció una asociación exclusiva con Verano (símbolo: VRNOF) para lanzar productos de cannabis y accesorios de Flower by Edie Parker en Florida el 11 de noviembre de 2025. El despliegue incluye vaporizadores todo-en-uno 0,5 Petal Puffer y cartuchos de 1 g en los 82 dispensarios MÜV de Florida de Verano y presenta a la rapera nacida en Miami y nominada al Grammy JT como la cara de la campaña “High in the 305”.
La marca dice que ahora es la marca de cannabis fundada y gestionada por mujeres más grande de Estados Unidos, con accesorios distintivos en más de 900 puntos de venta y productos de cannabis en más de doce mercados. No se revelaron términos financieros ni orientación de ventas.
Flower by Edie Parker가 Verano (심볼: VRNOF)와 독점 파트너십을 발표했다. 2025년 11월 11일에 플로리다주에서 Flower by Edie Parker의 cannabis 제품 및 액세서리를 출시하기 위해서다. 출시에는 Verano의 82개의 Florida MÜV 매장에서 0.5 Petal Puffer 올인원 전자담배와 1g 전자담배 카트리지가 포함되며, 마이애미 출신의 그래미상 수상 래퍼 JT가 High in the 305 캠페인의 얼굴이 된다.
이 브랜드는 미국에서 여성 창립 및 여성 운영 브랜드 중 가장 큰 것으로 자리매김하고 있으며, 대표 액세서리가 900개 이상의 소매점과 열두 개 시장 이상에서 제공되고 있다고 밝혔다. 재무 용어나 판매 가이드라인은 공개되지 않았다.
Flower by Edie Parker a annoncé un partenariat exclusif avec Verano (symbole : VRNOF) pour lancer les produits cannabis et les accessoires de Flower by Edie Parker en Floride le 11 novembre 2025. Le déploiement comprend des vapoteurs tout-en-un 0,5 Petal Puffer et des cartouches de 1 g distribués dans les 82 dispensaires MÜV en Floride de Verano et met en vedette la rappeuse originaire de Miami et nommée aux Grammy JT comme visage de la campagne High in the 305.
La marque affirme être aujourd’hui la plus grande marque de cannabis fondée et dirigée par des femmes aux États-Unis, avec des accessoires signatures dans plus de 900 points de vente et des produits cannabis dans plus de douze marchés. Aucun terme financier ni guidance sur les ventes n’a été divulgué.
Flower by Edie Parker kündigte eine exklusive Partnerschaft mit Verano (Symbol: VRNOF) an, um Flower by Edie Parker Cannabisprodukte und Accessoires in Florida am 11. November 2025 zu lancieren. Die Einführung umfasst 0,5 Petal Puffer All-in-One-Vapes und 1 g Vape-Kartuschen in Veranos 82 Florida MÜV Filialen und präsentiert die in Miami beheimatige, Grammy-nominierte Rapperin JT als Gesicht der Kampagne High in the 305.
Die Marke sagt, sie sei jetzt die größte von Frauen gegründete und von Frauen geführte Cannabis-Marke in den USA, mit Signature-Accessoires in über 900 Einzelhandelsstandorten und Cannabisprodukten in über zwölf Märkten. Es wurden keine finanziellen Bedingungen oder Umsatzleitlinien offengelegt.
Flower by Edie Parker أعلنت عن شراكة حصرية مع Verano (الرمز: VRNOF) لإطلاق منتجات cannabis وملحقاتها من Flower by Edie Parker في فلوريدا في 11 نوفمبر 2025. يشمل الإطلاق أكواب فيب 0.5 Petal Puffer all-in-one ومناطق تبغ فايب بقوة 1 جرام عبر أكثر من 82 متجر MÜV في فلوريدا التابعة لـ Verano، وتحتفي الواجهة بالـ JT، مغنية الراب الحاصلة على جائزة Grammy من ميامي، كوجه لحملة High in the 305.
تقول العلامة إنها الآن أكبر علامة تجارية للماريجوانا تأسست وتدار من قبل نساء في الولايات المتحدة، مع ملحقات مميزة في أكثر من 900 منفذ بيع ومنتجات cannabis في أكثر من اثني عشر سوقاً. لم يتم الكشف عن الشروط المالية أو إرشادات المبيعات.
- Distribution across 82 Florida MÜV dispensaries
- Existing accessory reach in 900+ brick-and-mortar locations
- Cannabis presence in 12+ markets nationally
- High-profile marketing with Grammy-nominated artist JT
- No financial terms or revenue guidance disclosed for the partnership
- No launch sales figures or timeline for national cannabis expansion provided
NEW YORK, NY, & CHICAGO, IL, Nov. 11, 2025 (GLOBE NEWSWIRE) -- Edie Parker (the “Company”), a leading female founded, female operated lifestyle brand merging the worlds of fashion and cannabis, today announced an exclusive partnership with Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO) (“Verano”), one of the largest multi-state cannabis companies in the U.S., to launch Flower by Edie Parker’s premium cannabis products and design-forward accessories in Florida, including 0.5 Petal Puffer all-in-one vapes and 1g vape cartridges, across Verano’s 82 Florida MÜV dispensaries.
For the launch, Flower by Edie Parker tapped Miami native and Grammy nominated rapper JT as the face of “High in the 305”- a campaign that pairs the brand's bold aesthetic with the artist’s equally unapologetic style and Florida roots.
“We’re thrilled to partner with Verano, one of the industry’s leading companies both in Florida and on a national level,” said Brett Heyman, Founder and Creative Director of Flower by Edie Parker. “We have a strong existing customer base in Florida through our heritage handbag and smoking accessory business, and we’re excited to be expanding our footprint with this partnership. JT is a true Edie Parker Flower girl: confident, bold, original and cool.”
“We’re excited to partner with Flower by Edie Parker and bring their beloved brand to MÜV dispensaries all across Florida,” said David Spreckman, Verano Chief Marketing Officer. “Brett and the team have built an authentic, culturally relevant brand that has the unique ability to attract consumers across generations, and we look forward to introducing Florida patients to their vibrant products and authentic ethos across our robust MÜV dispensary footprint.”
This expansion marks a significant milestone for the brand: Flower by Edie Parker is now officially the largest female-operated and founded cannabis brand in the country. Edie Parker’s signature smoking accessories and handbags are available nationally both online and in over 900 brick-and-mortar retail locations across the U.S., and the Company’s cannabis products can be found in over twelve markets.
For more information, visit www.edie-parker.com and edieparkerflower.com. To place an order for express in-store pickup at a MÜV dispensary, visit MUVFL.com or access the MÜV mobile application, available in the Apple App store.
About Flower by Edie Parker
Flower by Edie Parker, a leading female-founded and female-operated cannabis lifestyle brand, ushers in a new generation of cannabis consumers with an irreverent and bold collection of design-forward accessories and cannabis accoutrements. Merging the worlds of fashion and cannabis, Flower by Edie Parker continues to break barriers and de-stigmatize the use of the plant.
Since launching in 2019, Flower by Edie Parker & The Edie Parker Foundation aim to help those, primarily women and children, whose lives have been affected by low level drug offenses. Partner organizations include and have included the Women's Prison Association, The Bail Project, The Last Prisoner Project, Feeding America, City Meals on Wheels & more. Visit www.edie-parker.com, edieparkerflower.com or @EdieParkerFlower Instagram for more information.
About Verano
Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO), one of the U.S. cannabis industry’s leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners, including Cabbage Club™, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, (the) Essence™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano’s active operations span 13 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at Verano.com.
Contacts:
Media
Flower by Edie Parker
press@edie-parker.com
Verano
Grace Bondy
Director, Communications
Grace.Bondy@verano.com
Investors
Investors@verano.com
Verano Holdings Corp. Forward Looking Statements
This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are not representative of historical facts or information or current condition, but instead represent only the Company’s beliefs regarding future events, plans, strategies, or objectives, many of which, by their nature, are inherently uncertain and outside of the Company’s control. Generally, such forward-looking statements can be identified by the use of forward-looking terminology such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “future”, “scheduled”, “estimates”, “forecasts”, “projects,” “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases, or may contain statements that certain actions, events or results “may”, “could”, “would”, “might” or “will be taken”, “will continue”, “will occur” or “will be achieved”. Forward-looking statements involve and are subject to assumptions and known and unknown risks, uncertainties, and other factors which may cause actual events, results, performance, or achievements of the Company to be materially different from future events, results, performance, and achievements expressed or implied by forward-looking statements herein, including, without limitation, the risk factors described in the Company’s annual report on Form 10-K for the year ended December 31, 2024 and any subsequent quarterly reports on Form 10-Q, in each case, filed with the U.S. Securities and Exchange Commission (the “SEC”) at www.sec.gov. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information or forward-looking statements that are contained or referenced herein, except as may be required in accordance with applicable securities laws. All subsequent written and oral forward-looking information and statements attributable to the Company or persons acting on its behalf is expressly qualified in its entirety by this notice regarding forward-looking information and statements.
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